Anjuli Bedi, Associate Director, Analytics and Psychometric Analysis, Edelman Presented 'Building Brand Fandom – How to Maximise the Sponsorship Dollar'
FutureM 2013 session with HB Agency
Speakers:
Brian Carr
VP of Marketing, Springpad
Christian Megliola
Director of Public Relations and Social Strategy, Connelly Partners
Mark O'Toole
Managing Director, PR & Content, Hb Agency
Tim Reeves
Principal, allen & gerritsen
Aarti Shah
Senior Editor, The Holmes Report
Anne Weiskopf
VP of Business Development, Digiday
Digital marketing. Advertising. SEO. Engagement tools. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What's not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood. Join HB Agency to explore why PR is marketing’s future.
Establish Your Digital Marketing Strategy in 5 Simple StepsCharlotte Han
In order to implement effective marketing plans and campaigns, we need to set a realistic goal, find our target audience, listen for valuable insight, and provide the best help. To bring it together, measuring, monitoring and optimizing are key.
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingComBridges
Internet marketing wizard, Jon Leland, explains the New Convergence of the human factors of New Marketing like ease, fun and authenticity and why trying to leverage New Media like social media, mobile and cloud computing is a folly without them.
Instagram can enhance a brand's online presence and help tell their visual story to connect with their audience. This PowerPoint slide show explores what brands can and what current brands are doing well today. This is Instagram from a PR perspective.
FutureM 2013 session with HB Agency
Speakers:
Brian Carr
VP of Marketing, Springpad
Christian Megliola
Director of Public Relations and Social Strategy, Connelly Partners
Mark O'Toole
Managing Director, PR & Content, Hb Agency
Tim Reeves
Principal, allen & gerritsen
Aarti Shah
Senior Editor, The Holmes Report
Anne Weiskopf
VP of Business Development, Digiday
Digital marketing. Advertising. SEO. Engagement tools. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What's not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood. Join HB Agency to explore why PR is marketing’s future.
Establish Your Digital Marketing Strategy in 5 Simple StepsCharlotte Han
In order to implement effective marketing plans and campaigns, we need to set a realistic goal, find our target audience, listen for valuable insight, and provide the best help. To bring it together, measuring, monitoring and optimizing are key.
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingComBridges
Internet marketing wizard, Jon Leland, explains the New Convergence of the human factors of New Marketing like ease, fun and authenticity and why trying to leverage New Media like social media, mobile and cloud computing is a folly without them.
Instagram can enhance a brand's online presence and help tell their visual story to connect with their audience. This PowerPoint slide show explores what brands can and what current brands are doing well today. This is Instagram from a PR perspective.
View these slides and learn from Ronan Keane, social selling expert, speaker, author and accomplished digital marketer.
Ronan’s social selling program just won Finalist in Forrester’s 2014 Groundswell Awards. Ronan tells you how to plan and execute a successful social selling program. He’ll also tell you the mistakes you need to avoid.
Visit RonanKeane.com to learn more about Social Selling http://ronankeane.com/social-selling-training/
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90's. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boils down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations today of ANY kind, to people in a room or over the web must be engaging, interactive and memorable. But how? Even for the 95% of us introverts who would rather die than speak in public? This presentation will demonstrate three things anyone can do to prepare for and deliver modern presentations that you're audience will love.
oneQube [AMP] Cloud-Based Digital Audience Management PlatformoneQube
The worlds first cloud-based [AMP] enables you to develop, manage and market to custom digital audiences.
Startups to Fortune 500 companies use [AMP] to build big data audience databases and develop highly customized audience so they are able to analyze, optimize and reach them by understanding the who, what and how.
oneQube’s platform is powered by our proprietary Audience Graph, a fully segmented dynamic dataset of digital personas including their interests, social media profiles and employment history. Capabilities include:
- Audience Data Warehousing
- Audience Analytics
- Data Enhancement
- Audience Licensing
- Social Listening
- Look-alike Audiences
- Cross-network targeting & re-targeting
Analyze audience segments down to the individual audience participant level. Data profiles allow users to:
- Build relevant, highly engaged communities.
- Inform content creation.
- Market to them based on their self-identified preferences.
- Extend marketing reach with look-alike audiences.
HOW TO ADVOCATE FOR INBOUND BUDGET & UPSELL YOUR EXISTING ACCOUNTS [INBOUND 2...HubSpot
In this session Drew Himel from PCR Agency will walk you through how his agency added close to $500,000 in new revenue in less than 8 months through upselling his existing client base and helped PCR become the fastest partner ever to reach Platinum. The session will cover the exact process PCR used to identify which clients were great candidates for upselling to Inbound Marketing and which clients they realized were profit suckers and how they handled each. Once you have identified which clients are the best fit for inbound marketing the next step is coming up with a well organized sales approach. You will walk away from this session with the exact questions PCR used, what documents and presentations they presented to advocate for an Inbound Marketing Budget and how they differentiated themselves from a Upselling clients is the critical first step but once you have sold an account, how do you implement the strategy outlined? The presentation will go over the exact proposals PCR used, their unique approach to fulfilling Inbound for clients, and the structure of clients meetings and what they cover. Drew will go over in detail how he completely reorganized his entire staff to become a full Inbound Marketing Agency. You will leave with the personality testing he uses to identify Inbound Marketers, interview process, training and education for employees.
Not Your Father\'s Hospital - a look a how business today is not based on the practices that our fathers observed. Fact is that today’s healthcare business climate demands that we re-envision many tried-and-true business practices, including what it takes to effectively position ourselves in an increasingly competitive and demanding marketplace.
Whenever you come to find the best Digital Marketing Course in Delhi you will find only an IIDL. IIDL is famous for its educational quality of digital marketing and graphic design course. Contact IIDL for more information.
Communications: The New Cornerstone of NonprofitsRoss Sanner
In the world of nonprofits, no organization can rely on a single spokesperson to carry their image. Take, for instance, the varieties of touchpoints that nonprofits can and should be using to reach their audiences.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...studioD
Making content for your brand is an art and a science, much like mixing the perfect cocktail. You need to know what your customers want, have a great recipe and use quality ingredients to produce insta-worthy results.
In this session, we will cover what goes into the mix so you can build a strategy that will deliver on your KPIs and create quality content that speaks to your audience.
We’ll share a case study from a Fortune Global 500 brand and proprietary data-driven insights from Demand Media’s digital publisher network, which reaches 1 in 3 Americans each month. Salud!
Takeaways:
-The three ingredients you need for effective content marketing, whether you’re just getting started, or refining existing content
-Tips for connecting with your audience through the different stages of their customer journey
-Real-world examples from a brand case study
-Lessons learned from a decade of publisher experience, with a twist!
Matter Of Form: Content Driven Commerce - Creating a Strategy that Works to Sell.
MOF's Suzie Ryan talks to 30 leading retailers on eCommerce content strategy in Soho; the first installment in Matter Of Form's 'Retail Therapy' Event Series.
How Nigerians Consume and Pay for ContentDavid Adeleke
This lecture was presented on February 1, 2020, at The Business of Content workshop. It explores how content creators can build financially successful content careers/businesses.
Here's a link to the lecture notes: http://bit.ly/2SfxHyG
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Inbound marketing focuses on earning trust using educational content that draws consumers toward your website where they can learn more about what you sell on their own terms” —–Hubspot. TechXpla's lead editor and expert in lead generation/ lead nurturing discussed different phases of Inbound marketing
Proto-Design Your Future - Capital One Digital for Good SummitWarren Duffy
This was a case study presented at Capital One's Digital for Good Summit which highlighted lessons learned from an organization - PWA's Friends for Life Bike Rally - that proto-designed their future.
Description: Managing clients or volunteers, nurturing existing donors, and attending to the pressing priorities of THE PRESENT leave little time to think about THE FUTURE. Let alone deliberately crafting a future in which your organization thrives alongside the changing needs of your users, and evolving digital marketing, technology, and data landscapes.
Key Mindsets: Prototyping, Bringing Everyone Along, Knowing Your User
Tools: Prototyping, Empathy Maps, Experience Mapping, Experimentation Culture
View these slides and learn from Ronan Keane, social selling expert, speaker, author and accomplished digital marketer.
Ronan’s social selling program just won Finalist in Forrester’s 2014 Groundswell Awards. Ronan tells you how to plan and execute a successful social selling program. He’ll also tell you the mistakes you need to avoid.
Visit RonanKeane.com to learn more about Social Selling http://ronankeane.com/social-selling-training/
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90's. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boils down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations today of ANY kind, to people in a room or over the web must be engaging, interactive and memorable. But how? Even for the 95% of us introverts who would rather die than speak in public? This presentation will demonstrate three things anyone can do to prepare for and deliver modern presentations that you're audience will love.
oneQube [AMP] Cloud-Based Digital Audience Management PlatformoneQube
The worlds first cloud-based [AMP] enables you to develop, manage and market to custom digital audiences.
Startups to Fortune 500 companies use [AMP] to build big data audience databases and develop highly customized audience so they are able to analyze, optimize and reach them by understanding the who, what and how.
oneQube’s platform is powered by our proprietary Audience Graph, a fully segmented dynamic dataset of digital personas including their interests, social media profiles and employment history. Capabilities include:
- Audience Data Warehousing
- Audience Analytics
- Data Enhancement
- Audience Licensing
- Social Listening
- Look-alike Audiences
- Cross-network targeting & re-targeting
Analyze audience segments down to the individual audience participant level. Data profiles allow users to:
- Build relevant, highly engaged communities.
- Inform content creation.
- Market to them based on their self-identified preferences.
- Extend marketing reach with look-alike audiences.
HOW TO ADVOCATE FOR INBOUND BUDGET & UPSELL YOUR EXISTING ACCOUNTS [INBOUND 2...HubSpot
In this session Drew Himel from PCR Agency will walk you through how his agency added close to $500,000 in new revenue in less than 8 months through upselling his existing client base and helped PCR become the fastest partner ever to reach Platinum. The session will cover the exact process PCR used to identify which clients were great candidates for upselling to Inbound Marketing and which clients they realized were profit suckers and how they handled each. Once you have identified which clients are the best fit for inbound marketing the next step is coming up with a well organized sales approach. You will walk away from this session with the exact questions PCR used, what documents and presentations they presented to advocate for an Inbound Marketing Budget and how they differentiated themselves from a Upselling clients is the critical first step but once you have sold an account, how do you implement the strategy outlined? The presentation will go over the exact proposals PCR used, their unique approach to fulfilling Inbound for clients, and the structure of clients meetings and what they cover. Drew will go over in detail how he completely reorganized his entire staff to become a full Inbound Marketing Agency. You will leave with the personality testing he uses to identify Inbound Marketers, interview process, training and education for employees.
Not Your Father\'s Hospital - a look a how business today is not based on the practices that our fathers observed. Fact is that today’s healthcare business climate demands that we re-envision many tried-and-true business practices, including what it takes to effectively position ourselves in an increasingly competitive and demanding marketplace.
Whenever you come to find the best Digital Marketing Course in Delhi you will find only an IIDL. IIDL is famous for its educational quality of digital marketing and graphic design course. Contact IIDL for more information.
Communications: The New Cornerstone of NonprofitsRoss Sanner
In the world of nonprofits, no organization can rely on a single spokesperson to carry their image. Take, for instance, the varieties of touchpoints that nonprofits can and should be using to reach their audiences.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
[CMWorld 2015 Lunch & Learn hosted by studioD] Content Mixology: Mixing the r...studioD
Making content for your brand is an art and a science, much like mixing the perfect cocktail. You need to know what your customers want, have a great recipe and use quality ingredients to produce insta-worthy results.
In this session, we will cover what goes into the mix so you can build a strategy that will deliver on your KPIs and create quality content that speaks to your audience.
We’ll share a case study from a Fortune Global 500 brand and proprietary data-driven insights from Demand Media’s digital publisher network, which reaches 1 in 3 Americans each month. Salud!
Takeaways:
-The three ingredients you need for effective content marketing, whether you’re just getting started, or refining existing content
-Tips for connecting with your audience through the different stages of their customer journey
-Real-world examples from a brand case study
-Lessons learned from a decade of publisher experience, with a twist!
Matter Of Form: Content Driven Commerce - Creating a Strategy that Works to Sell.
MOF's Suzie Ryan talks to 30 leading retailers on eCommerce content strategy in Soho; the first installment in Matter Of Form's 'Retail Therapy' Event Series.
How Nigerians Consume and Pay for ContentDavid Adeleke
This lecture was presented on February 1, 2020, at The Business of Content workshop. It explores how content creators can build financially successful content careers/businesses.
Here's a link to the lecture notes: http://bit.ly/2SfxHyG
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Inbound marketing focuses on earning trust using educational content that draws consumers toward your website where they can learn more about what you sell on their own terms” —–Hubspot. TechXpla's lead editor and expert in lead generation/ lead nurturing discussed different phases of Inbound marketing
Proto-Design Your Future - Capital One Digital for Good SummitWarren Duffy
This was a case study presented at Capital One's Digital for Good Summit which highlighted lessons learned from an organization - PWA's Friends for Life Bike Rally - that proto-designed their future.
Description: Managing clients or volunteers, nurturing existing donors, and attending to the pressing priorities of THE PRESENT leave little time to think about THE FUTURE. Let alone deliberately crafting a future in which your organization thrives alongside the changing needs of your users, and evolving digital marketing, technology, and data landscapes.
Key Mindsets: Prototyping, Bringing Everyone Along, Knowing Your User
Tools: Prototyping, Empathy Maps, Experience Mapping, Experimentation Culture
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...Amazon Appstore Developers
Looking to grow downloads and revenue of your apps on Amazon? In this session, the Amazon Appstore marketing team will share Amazon audience profiles, customer behaviour, purchasing trends and insights designed to help you optimise performance of your apps on Amazon by targeting your strategy to our customer segments. You’ll learn how to make the most of Amazon marketing channels to grow your business, including marketing placements on our storefront, and maximise your opportunities for device featuring. Plus, we’ll reveal a new opportunity for developers to receive exposure on Amazon.
Fitness is changing and technology among other mega-trends are influencing what is the growing market of wellbeing, betterment, and wellness of which fitness is a part. Bryan O'Rourke and the fitness industry technology council share 5 key trends for 2019 and beyond for fitness, technology, wellbeing, betterment, wellness and more. Learn more via www.fittechcouncil.org , listen to the fitness + technology podcast , and please share this content and make comments. Thank you.
Beyond Conversion- Creating Delightful Experiences that Align your Brand with...UXDXConf
In this session, Niall will discuss how to develop a deep understanding of different audiences goals, needs, behaviours and then designing/building products toward addressing those. Niall will talk through the complexities of getting internal alignment across a large complex organisation for shared goals + opportunity spaces using the discovery framework. Topics to discuss include;
Bringing clarity on your company goals, strategy, and purpose creates the necessary space to focus on your consumer
Consumer expectations & behaviours with brands has evolved; have we?
Understanding how people behave in the physical world to shape the ecommerce experience
Prioritisation: Aligning a complex global organisation around the most relevant opportunities
Upshot from Financeconnect16 in Dublin
Challenges Facing FS firms
- Acquire new clients
- Regain trust
- Lead with insight
- Grow relationships
- Enhancing customer service
Social media has a purpose throughout each stage
of the financial purchase journey
- Keep up-to-date with current financial trends
- Gather preliminary information about financial products, policies or institutions
- Seek advice/gather information to help make a financial decision
- Re-evaluate a financial decision that has already been made
- Recommend a financial product, policy or service
Similar to Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit (20)
The Drugs Don't Work: How to Kick the Habit of the War of AttentionJordanDervish
Magnum & Co's Carl Ratcliff and Carl Moggridge presented 'The Drugs Don't Work: How to Kick the Habit of the War of Attention' at Mumbrella CommsCon 2021
Work Life Through a Screen - How Comms can Foster Collaboration and Innovatio...JordanDervish
PwC's Sonia Clarke and Ben Hamer presented 'Work Life Through a Screen - How Comms can Foster Collaboration and Innovation Virtually' at CommsCon 2021.
Brent Hill's presentation at Mumbrella's Travel Marketing SummitJordanDervish
Brent Hill, Executive Director of Marketing, South Australian Tourism Commission presented 'Think Quick: The Inside Story on SATC’s Reaction to the Bushfire Crisis'.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit
1. BUILDING BRAND
FANDOM
A N J U L I B E D I , E D E L M A N P R E D I C T I V E I N T E L L I G E N C E C E N T R E
2. STAYING AHEAD OF THE
TRANSFORMATION CURVE
W ith new p la tf orm s, cha nnels a nd content, it is increa singly
dif f icult f o r la r ge m edia co m p a nies to keep up w ith a n
ev o lv ing m edia la ndsca p e – w hile still trying to keep a nd grow
th eir a udiences.
L E A R N M O R E
4. BRANDS ARE SPENDING
UNPRECENTED DOLLARS
ON SPONSORSHIPS
H O W A R E Y O U M E A S U R I N G Y O U R R O I ?
W H O A R E Y O U M A R K E T I N G T O ?
6. WHY
PSYCHOMETRICS?
T R AD IT IO N AL AP P R O AC H E S T O C US T O M E R S E G M E N T AT IO N AN D
J O UR N EY MAP P IN G AR E T YP IC ALLY BAS ED O N DEMO G R AP H IC S
O R P R IMAR Y DAT A.
While this might tell you what fans are doing now, they won’t
tell you what they will do – and the conscious and subconscious
reasons why they do it.
7. THE BIG FIVE
A psychometric approach allows us to understand
the psychology, behaviours and motivations of
fans towards the sport and the brand. Through
this, brands can paint a genuine picture of fans
and provide a powerful way to engage different
fan segments at various stages of the fan journey.
THE BIG
FIVE
Cooperative, empathetic, kind, affectionate
and enjoy helping other people.
Cooperative, empathetic, kind,
affectionate and enjoy helping
other people.
Open to new ideas and
experiences. These people tend
to have a broad range of
interests, an adventurous spirit,
and high levels of creativity.
Very thoughtful, impulse control,
mindful of details, high social
awareness and goal-
oriented.
Sociable, outgoing and emotionally
expressive. They tend to gain energy
in social situations.
AGREEABLENESS
EXTRAVERSION
CONSCIENTIOUSNESS
NEUROTICISM
OPENNESS
8. WHAT DEFINES A FAN?
HOW DO WE CREATE
FANS?
Fans identify with and feel a sense of belonging to a subculture
(fandom). That sense of belonging shapes their behaviour.
They are often the strongest influencers and activists within a fandom
with activities ranging from organising events to producing content.
9. MEASURING FAN PERSONAS AND THEIR
CORRESPONDING BEHAVIOURS
U N D E R S T A N D I N G T Y P E S O F F A N S A N D H O W T H E Y E X P R E S S T H E I R F A N D O M T O I D E N T I F Y S U P E R F A N S
I M M E R S I O N
S O C I A L
C O N N E C T I O N P R I D E
I D E N T I F I C A T I O N E N T E R T A I N M E N T P L A Y
10. DEFINING FAN STAGES
W H A T D O E S I T T A K E T O B U I L D A F A N ?
D I S C O V E R Y
The consumer is exposed to the brand
C O N S U M E R
The consumer becomes a consumer through
purchasing the product or consuming content
E X P L O R A T I O N
The consumer actively evaluates the brand
11. F A N
The consumer’s association with the brand becomes part of their identity
and life
E N T H U S I A S T
The consumer has repeated exposure to the brand and
becomes an advocate online and offline
12. HOW IT WORKS
TEXT
CLASSIFICATION
MACHINE LEARNING
TECHNIQUES
OUTPUTS
• Personas, reports, analysis,
etc
SVMs
• Natural language processing
• Random Forest
• Neural Networks
Decision Trees Naïve Bayes
Regression
• LIWC for emotion and sentiment
classification
• Keywords mapped to each type of risk
in our risk model
• Company-specific keywords
Tweets Facebook likes and
comments
Forums Open text,
blogs
Financial dataReports
Existing client
data
And more…
DATA SOURCES
14. USING PSYCHOMETRIC PERSONAS TO DRIVE
ENGAGEMENT
U N D E R S T A N D I N G N E W B E H A V I O U R S A T P L A Y
15. ACHIEVING A BETTER RETURN ON
MARKETING INVESTMENT
D A T A O U T P U T S
Analysed reports developed and
delivered by the Edelman
Predictive Intelligence Centre
C H A N N E L S T R A T E G Y
M E S S A G I N G S T R A T E G Y
I N F L U E N C E R S T R A T E G Y
C O N T E N T S T R A T E G Y
Content development + production
will be informed by channel +
messaging strategy
Paid, Owned and Earned channels selected to reach
profiles will be determined from the data outputs
Data will determine the communication messages that are most
effective across channels for different fan segmentations
Data will inform valuable influencers that will deliver the
key messages to the right profiles identified
16. 3 KEY TAKEAWAYS
REALLY GET TO KNOW YOUR AUDIENCE
GIVE THEM CONTENT THAT THEY WANT, ON THE CHANNELS
THEY ARE ON, THROUGH THE PEOPLE THEY TRUST
UNDERSTAND WHAT APPEALS TO THEM