SOCIAL MEDIA IS A MARATHON

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How to do social media by focusing on your target market interest first

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SOCIAL MEDIA IS A MARATHON

  1. 1. SOCIAL MEDIA IS A MARATHON, NOT A SPRINT! By Lenny Ayensu-Simmons!
  2. 2. SOCIAL MEDIA! BE READY FOR THE LONG HAUL!
  3. 3. SOCIAL MEDIA CAN D R I V E Y O U R BUSINESS GOALS!
  4. 4. BY APPLYING THE EDH MODEL TO YOUR SOCIAL BUSINESS GOALS ! FOLLOW THIS MODEL BY SHIFT COMMUNICATION, AND YOUR SOCIAL MEDIA LIFE WILL BE A WHOLE LOT BETTER.
  5. 5. WHEN THE CUSTOMER DECIDES TO BUY, MAKE SURE YOUR BUSINESS COMES TO MIND FIRST ! CONTINUE TO SHOW UP IN YOUR TARGET FEED WITH CONTENTS THAT LEAVES AN ETCHED ON THEIR MEMORY AND THEY WILL REMEMBER YOU WHEN THEY ARE READY TO BUY
  6. 6. FIND OUT ABOUT THE CONVERSATIONS AROUND YOUR BRAND, CUSTOMERS AND COMPETITORS ! FIND   DON’T JUST START TALKING, YOU NEED TO PUT YOUR CONTENT INTO CONTEXT, AND THAT COMES BY LISTENING AND RESEARCH. USE SOCIAL MEDIA TOOLS LIKE MELTWATER BUZZ, JUGNOO. TALKWALKER ETC
  7. 7. ATTEND TO YOUR CUSTOMERS INTEREST WITH YOUR CONTENT, AND THEY WILL ALLOW YOU TO ATTEND TO THEIR NEED WITH YOUR PRODUCT. ! BUILD   WITH A SINGLE TWEET PUT IN CONTEXT, OREO GAINED WHAT WHAT YOU SEEK “ATTENTION”
  8. 8. OWNED MEDIA: LEVERAGE YOUR CHANNELS TO HOOK YOUR AUDIENCE! ENGAGE   USE RESPONSIVE AND CLEAN DESIGN, AND CREATE CONTENTS THAT INSPIRES ON YOUR OWN CHANNELS.
  9. 9. PAID MEDIA: LEVERAGE OTHER CHANNELS TO ATTRACT YOUR TARGET AUDIENCE! ENGAGE:  USING  MEDIA   FACEBOOK WANTS YOU TO PAY IN ORDER TO REACH MORE PEOPLE, AND THEY ARE RIGHT. USE OTHER CHANNELS AS WELL.
  10. 10. EARNED MEDIA: LEVERAGE YOUR AUDIENCE TO ATTRACT OTHER AUDIENCE! CREATE LIQUID CONTENT THAT APPEAL TO YOUR TARGET, ELICITING THE RESPONSE YOU WANT. “SHARE” EARN  

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