Social Media Optimization for Business 2013

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Social media optimization for business presented at Local First Arizona event on February 25, 2013 showing business owners how best to leverage social media for their organizations

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Social Media Optimization for Business 2013

  1. 1. SOCIAL MEDIA OPTIMIZATION FOR BUSINESS February 26, 2013
  2. 2. W H AT A R E W E C O V E R I N G TO D AY!  Background!  4 social media myths busted!!  Best practices in social media!  Business tips for Facebook, Twitter and LinkedIn!  Q & A!  Download presentation http://bit.ly/127l4sl !   Appreciate your comments J
  3. 3. A LITTLE ABOUT ME!  Digital marketing for 13 years!  Founder, StringCan Interactive!  Co-Founder, ShopTab Connect with Me: ! linkedin.com/in/jayfeitlinger !   @JayFeitlinger
  4. 4. EXPERIENCEAWESOME CLIENTS I’VE HELPED
  5. 5. source: YouTube http://bit.ly/13cju83
  6. 6. CUTSMBFOCUSEDS T R AT E G I C THEPROBLEMSOLVERSTWO MANYOPTIONS NOISEWHICH ONEIS RIGHT?
  7. 7. 4 SOCIALMEDIAMYTHS image source: http://joesterloriagroup.com
  8. 8. 1. SOCIAL MEDIA IS FREE image source: www.freegreatpicture.com
  9. 9. 1 . S O C I A L M E D I A I S N OT F R E E!  Resources managing your community!  Researching tools to improve management!  Content development / management / calendar!  Social sentiment monitoring what people are saying about your brand!  Analytics to determine performance!  If done right it could easily be 1+ full time job
  10. 10. 2 . D O E S N ’ T G E N E R AT E R E V E N U E Enough talk already! Show Me The Money image source: www.howmanyarethere.org
  11. 11. 2 . D O E S G E N E R AT E R E V E N U E!  Grew 18% in revenues over the last 12 months, compared to the least engaged companies who saw decline of 6% in revenue during same period source: http://slidesha.re/ZzEPap
  12. 12. 2 . D O E S G E N E R AT E R E V E N U E!  Increased brand awareness and over $6.5MM in ’09 sales source: Dell http://dell.to/15LpHqT
  13. 13. 2 . D O E S G E N E R AT E R E V E N U EF O R S M A L L E R B U S I N E S S TO O … source: Social Media Examiner http://bit.ly/V34G7S
  14. 14. 3 . M Y C U S TO M E R S A R E N OT O NSOCIAL MEDIA image source: www.chitchatmedia.com.au
  15. 15. 3 . YO U R C U S TO M E R S A R E O N SOCIAL MEDIA!  Social Networks now reach 1.43 billion users!!  19.2% YOY increase stat source: www.emarketer.com
  16. 16. 3 . YO U R C U S TO M E R S A R E O NSOCIAL MEDIA source: http://stateofthemedia.org
  17. 17. 3 . YO U R C U S TO M E R S A R E O NSOCIAL MEDIA source: http://socialhabit.com
  18. 18. 3 . YO U R C U S TO M E R S A R E O NSOCIAL MEDIA EVEN IF B2B source: LinkedIn http://bit.ly/Wa5HNc
  19. 19. 4. MY BUSINESS IS BORING image source: www.revl.com
  20. 20. 4 . YO U R B U S I N E S S I SN OT B O R I N G image source: www.steelmasterusa.com
  21. 21. 4 . YO U R B U S I N E S S I SN OT B O R I N G image source: www.steelmasterusa.com
  22. 22. 4 . YO U R B U S I N E S S I SN OT B O R I N G image source: www.steelmasterusa.com
  23. 23. I T ’ S N OT A B O U T S O C I A L M E D I AIT’S ABOUT…!  Showing you solve customer problems!  Prove you know more than your competitors!  That you actually care and are human!  It’s a great (and probably the best) channel to engage with your customers.!  Listen! Learn! Engage!!  Let’s get started…
  24. 24. SOCIALMEDIA BESTPRACTICES
  25. 25. DON’T DO THESE THINGS!   Hire a college intern to handle all your social media!   Focus on fan count – Instead quality vs. quantity!   Bug your family and friends to like all your posts!   Join every social network unless you do what I do J check out http://bit.ly/WjZSHD
  26. 26. W H E R E TO S TA R T ?!  You need to create a plan!  Align your business objectives with your customer image source: www.artfire.com
  27. 27. Q U E S T I O N S TO A S K F O R A P L A N!  What is your objective? Fans? Leads? Traffic?!  Where are your customers? What social platforms?!  What type of information (content) are they most interested in?!  What are their objectives? What problem(s) do they have that they want you to solve?!  How is your site generating traffic today from social?!  Who are your competitors?!  What are your competitors doing on social media?
  28. 28. LISTEN BEFORE ENGAGING image source: lumpsandbumps.wordpress.com
  29. 29. M A I N TA I N C O N S I S T E N T B R A N D!   Ensure your brand image is identified clearly and consistently across all media platforms.
  30. 30. CONTENT IS STILL KING!  Make sure to deliver !  Interesting, !  Relevant and !  Unique content image source customized: www.pillowsonline.com.au
  31. 31. SHOULD BE INTERESTING!  Before you post, ask yourself: Is this something our audience wants to interact with?!  Is it… !  Thought provoking? !  Fun? !  About cats? image source: www.fark.com
  32. 32. S H O U L D B E R E L E VA N T!  Before you post, ask yourself: Is this in line with our brand and audience?!  Is it? !  Related to our brand? !  Within our tone & voice? !  What our audience expects or desires? image source: www.reachingcampus.com
  33. 33. CONTENT SHOULD BE UNIQUE!  Before you post, ask yourself: Does this content help your business stand out?!  Is it? !  Different? !  Helps our brand cut the noise? !  Not TOO far out there? image source: www.stage2planning.com
  34. 34. A N YO N E C A N C R E AT EINTERESTING CONTENT image source: geezerhut.com
  35. 35. Over 9 million YouTube Views image source: www.dollarshaveclub.com
  36. 36. SOCIALMEDIA TIPS
  37. 37. G E T C O N T E N T O N TO N E W S F E E D image source: www.socialbizdiva.com
  38. 38. CLOSE THE LOOP
  39. 39. TA R G E T I N G YO U R A U D I E N C E!  Target the right audience
  40. 40. LANDING APP FOR JUST THE LIKE
  41. 41. L I K E YO U R C L I E N T S image source: www.drawingtimenow.com
  42. 42. L I K E YO U R C L I E N T S
  43. 43. T U R N O N R E C O M M E N D AT I O N S
  44. 44. T U R N O N R E C O M M E N D AT I O N S!   On edit page, adding address and checking off “show this map on the page.” turns on the recommendation widget
  45. 45. L E V E R A G E FA C E B O O K E V E N T S
  46. 46. C H E C K O U T FA C E B O O K I N S I G H T S!  Look at Facebook metrics to learn what works best and build upon your success and improve where necessary
  47. 47. LEARN FROM TWITTER source: https://business.twitter.com
  48. 48. L I S T E N A N D N E V E R S TO P! http://search.twitter.com
  49. 49. GET MORE RETWEETS Download Infographic http://bit.ly/YL9YTo source: www.danzarrella.com
  50. 50. CAREFUL WITH SCHEDULING &N OT C O M E B A C K !   Key to Twitter success is engagement
  51. 51. LEVERAGE LISTS https://twitter.com/jayfeitlinger/local-first-arizona
  52. 52. # U S E H A S H TA G S S PA R I N G LY source: tomfishburne.com
  53. 53. P I M P O U T YO U R P R O F I L E!  Complete your profile!  Tag skills & expertise!  Link to your website!  Add Video / Slides
  54. 54. T H E N P I M P YO U R C O M PA N Y PA G E
  55. 55. PERSONALIZE REQUESTS!  Make standard connect requests more personal!  Follow up after you meet someone new but let them know you are going to do that (e.g. via email).
  56. 56. R E C O M M E N D OT H E R S
  57. 57. J O I N TA R G E T E D G R O U P S
  58. 58. S U M M A R Y O F T H E M A I N TO P I C S!  You need a plan before you start running in the race!  Understand who your customer is and what they need!  Prioritize your energy on the social media networks where your customers are already on!  Listen and then engage!  Create interesting, relevant and unique content!  Rinse & Repeat!  Focus on the networks that make sense for YOU!
  59. 59. “If you want to create change, start small and do something remarkable.” - Seth GodinTHANK !  Download presentationYOU http://bit.ly/127l4sl !   Appreciate your comments J
  60. 60. C O N N E C T W I T H J AY J AY F E I T L I N G E R J AY @ S T R I N G I N T E R A C T I V E . C O M 602.740.6502CONNECT WITH STRINGCAN STRINGCANINTERACTIVE.COM FA C E B O O K . C O M / S T R I N G C A N TWITTER.COM/STRINGCANAGENCY

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