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Influencer Marketing: How To Discover The Girl Next Door!

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Keynote from Social Media Day San Diego.

Focus of this presentation was to educate the audience on the changing mindset needed to embrace influencer marketing. Who influences us has drastically changed which is why we must change our mindset before we leverage influencer tools and data. Shared some examples of my life as an influencer as well as some of my favorite tools and stats about the power of influencer marketing, video and live streaming.

Published in: Social Media

Influencer Marketing: How To Discover The Girl Next Door!

  1. 1. Social Media Day San Diego Influencer Marketing: How To Discover The Girl Next Door & Think Like An Influencer! Brian Fanzo @iSocialFanz www.isocialfanz.com
  2. 2. 92% OF CONSUMERS TRUST ONLINE RECOMMENDATIONS FROM PEOPLE THEY KNOW. Nielsen
  3. 3. BRAND ADVOCATES ARE 70% MORE LIKELY TO BE SEEN AS A GOOD SOURCE OF INFORMATION BY PEOPLE AROUND THEM. Nielsen
  4. 4. THIS IS NOT NEW!
  5. 5. How We As Consumers Shop Build Relationships Communicate IS NEW!
  6. 6. If I had social media and posted on Facebook asking my friends what they wanted, they would have tweeted, snapped & live streamed me every detail & feature they’ve ever dreamed of! - Millennial Henry Ford
  7. 7. It’s time to….. Who influences you? Who do you ask for recommendations?
  8. 8. Today’s Influencers look more like….
  9. 9. 81% of US respondents indicated that friends' social media posts directly influenced their purchase decision. Forbes
  10. 10. 54% of consumers agree that the smaller the community, the greater the influence. Technorati
  11. 11. 3 Types of Influencers Social Amplifier or Celebrity Subject Matter Expert Thought Leader
  12. 12. NO influencer is the same! So why measure & incentivize everyone the same way?
  13. 13. @iSocialFanz The amount of influence someone has isn’t based on the size of their community rather the TRUST they have with the community!
  14. 14. My Influencer Journey started in 2013.. • 2013-2015 did 20+ events for brands that I NEVER got paid for! • Participated in up to 50 Twitter Chats weekly learning & telling my story! • Hosted two twitter chats for 3+ years #SBizHour & #Cloudtalk • Host Podcast #SMACtalk • Been a guest on 40+ podcasts since Jan 2014 • 1800+ Live Streams in last 18 months
  15. 15. Top 100 Content Marketing Influencers!
  16. 16. N O B R A N D O R E V E N T I S W O R T H L O S I N G T H E T R U S T O F Y O U R C O M M U N I T Y !
  17. 17. The skinny jean company found the right influencer for their success but wasn’t the right FIT for the influencers community!
  18. 18. Tools aren’t the problem! The Tools using them are the problem!
  19. 19. Think Like An Influencer!
  20. 20. #ShowUcare before you want the influencer to care! Target those who influence the influencer to cut through the noise!
  21. 21. Ok NOW WHAT…
  22. 22. EVERYONE Wants to Feel Special! Influencer Marketing is as EASY as: • Asking your brand advocates to share! • Allowing an influencer to take over your social accounts! • Celebrating advocates on brand sites! • Providing exclusive access to products & features
  23. 23. Embrace Your Digital Eyeballs
  24. 24. 53% of online adults use video to research a recent purchases 40% of millennials say YouTube Creators understand them better than their friends! Forester YouTube CEO at Vidcon
  25. 25. Remember: Nobody ever says when I grow up I want to be an Influencer! But, Anyone can be the girl next door!

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