We are all famous to a few people. But who is influencing your target audience? The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to. Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.

1. Identifying
The Girl/Boy Next Door..
Think Like An Influencer
@iSocialFanz

2. ACCESS
Provide
People - Places - Products - Experiences
@iSocialFanz

3. Digital customers aren't
limited to where they live or
who they know!
So why are we still treating
customers like they're dumb?

4. Nobody Wants To Be Sold To
or Told Where To Go
or What To Do
But everyone wants their
voice to be heard

5. 92% OF CONSUMERS TRUST ONLINE
RECOMMENDATIONS FROM
PEOPLE THEY KNOW
Nielsen

6. BRAND ADVOCATES ARE 70% MORE LIKELY
TO BE SEEN AS A GOOD SOURCE OF
INFORMATION BY PEOPLE AROUND THEM
Nielsen

7. Control
is an illusion.
Perfection
is a fairy tale!

8. WHO WAKES UP AND ASKS:
WHAT'S MY FAVORITE BRAND POSTING
ON SOCIAL MEDIA TODAY?
TRUSTS
A LOGO
NOBODY

9. Influencer Marketing
bridges the trust gap between
the audience and the brand!

10. 1. Social Amplifiers
2.Thought Leaders
3. Subject Matter Experts
which is best for your
brand?
Three Types of Influencers:

11. Identify audience needs, wants,
desires
Define what success looks like
for your brand

13. No two
influencers
are the same!

14. Once Influencers Are Identified
Answer What's In It For Them
Provide Open Communication

15. The amount of influence someone
has isn’t based on the size of their
following rather the TRUST they
have with the audience!

16. How Can Brands
Relate,
Build Trust and
Still achieve Business
goals?

17. It's the brands job to
Keep It Simple Stupid!
It's The Influencers Job To create
Great Authentic Content

18. GREAT CONTENT IS DETERMINED
BY YOUR AUDIENCE NOT THE
BRAND

19. 81% OF US RESPONDENTS INDICATED
THAT FRIENDS' SOCIAL MEDIA POSTS
DIRECTLY INFLUENCED THEIR PURCHASE
DECISION
Forbes

20. UP-CYCLE GREAT CONTENT
TURN IT INTO
"SNAPCHATABLE" PIECES OF CONTENT
FOR THE CHANNELS WHERE YOUR
AUDIENCE LIVES!

21. Ok Now You're Overwhelmed
Bad News:
There's No Easy Button
Good News:
Social Video Is The Great Equalizer

22. 53% of online adults
use video to research a recent
purchases
Forester

23. 40% of millennials say
YouTube Creators understand
them better than their friends!
YouTube CEO at Vidcon

24. The Most Powerful Phrase on
Live Video is:
"I Don't Know"

25. Nobody Will Ever Say:
You're Helping Too Much
You're Providing Too Much Value
You Care Too Much

26. Nobody wants
to be an
Influencer
When They
Grow Up!
But anyone
could be your
girl/boy next
door

27. @iSocialFanz Everywhere
www.ISOCIALFANZ.COM