This document discusses 10 key trends for connecting with new travelers in a changing reality. It notes that by 2016, nearly 37 million Americans will have booked travel using mobile devices. It also discusses the rise of sponsored content, video marketing, lifestyle branding, semantic search, virtual travel experiences, increased consumer technology, and sharing inspiring stories. The overall trends suggest that travel marketing is going digital, mobile, visual, and video-focused to engage today's travelers.

2. REALIDAD DE CAMBIO

3. #10
CLAVES PARA CONECTAR CON EL NUEVO VIAJERO

4. #1
MOBILE - “ALL IN”

5. By 2016 nearly 37 million of americans will have
booked travel using their mobile device.

6. By 2016 nearly 37 million of americans will have
booked travel using their mobile device.

7. #2
SPONSORED CONTENT

8. Editorial FirePower to help brands
tell great stories.

9. Brand
Storytelling
Sponsored
content
Native
advertising

11. #3
TRAVEL MARKETING GOES VIRAL.

13. #4
NEW MEDIA. NEW WAYS TO PROMOTE

19. #5
BIG. BOLD. VISUAL

23. “Content is still king, but visuals reign."

24. #6
VIDEO: THE NEXT FRONTIER

26. Keeping
California
top-of-mind
as a travel
destination.

27. A strong video strategy can help brands
reach, inspire and engage
today's digitally savvy traveler in more ways than ever before

28. TODAYS TRAVELLERS….

29. Spend more time than ever watching videos on YouTube
Use YouTube as a primary source for travel inspiration
Watch travel videos across devices
Ages 18 to 24 subscribe to content focused on inspiration for future travel (video
blogs)
Ages 25 to 64 subscribe to content to help them plan current travel (reviews, travel
brands and travel networks)
Watch video content in other categories during travel research (restaurants, spas and
beauty services, finance, extreme sports, and cooking and recipes)

30. #7
TRAVEL BRANDS REIMAGINE THEMSELVES AS
LIFESTYLE CONNOISSEURS

31. “Millennials seek
deeper connections to
brands values and the
lifestyles that they
represent”

32. “People will pay more for a brand
that believes in something.”
Devin Liddell, Principle Brand Strategist at Teague

36. #7
SEMANTIC SEARCH

37. The chance to understand exactly what a traveler wants

38. #8
VIRTUAL TRAVEL EXPERIENCES

40. #9
INCREASE OF CONSUMER TECH

41. Personalized virtual assistants that remember your preferences
and join in on the road.
Our individual e-agent.

43. #10
SHARE INSPIRING STORIES

47. ”Traveling–it leaves you speechless,
then turns you into a storyteller.”
Ibn Battuta

48.
CIRCLE
LINE
Digital Storytelling Agency
@martaalonso
www.circleline.es
@circlelinees