The document discusses various communication methods for planning an advertising campaign, including mind mapping, mood boarding, style sheets, layout planning, brainstorming, pitching, and formal proposals. It then evaluates each method based on strengths, weaknesses, and whether the author found it useful. Overall, the methods helped organize ideas and see projects visually, though many took time. Formal proposals best organized plans for others to read.

1. Communication Methods
Planning
Muhammad Syaffa

2. Codes
Number Name Brief Description
1 Compliance Do not add in false information and put images that
can be considered as offensive.
2 Recognition of
marketing
communications
Make sure people who saw the advert know it's an
advert.
3 Misleading Adverts Cannot lie about the product's functions or
abilities.
4 Harm and Offence Cannot intentionally offend a certain group of
people or showing an offensive stereotyping.
5 Children Cannot allow children to do harmful and dangerous
acts on your advertisement
6 Privacy Can't use a person's face without permission
13 Food, food
supplements
and associated
health or nutritional
Can't mention health benefits without proper
scientific evidence.

4. Mind map
CONCEPT
1. Minimalism
2. V – shaped pose
3. Zebra patterned background
COLOUR CONCEPT
1. Black, red, white, gold
( Darker shades of colour )
2. cream, soft pink, soft green
( soft colours ) can be used for
seasonal purposes or different
flavours
AUDIENCE
1. Targets 16 – 19-
year-olds
2. Working adults
Slogans
1. Simple yet refreshing
2. You’ll come back for more
3. Grab a coke, it brings you
happiness
4. Keepin’ it simple
5. Always the best
6. It’s in the season
THEMED
1. Making the product
stands out
2. Object will be seen
isolated or different from
background
3. Use dark colours
(concept 1) to portray a
certain vibe
4. Use soft colours (concept
2) to make the product
noticeable
IMAGES
1. Cans
2. Logo
Mind Map

5. Mind Map
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
Ideas can be generated and all my ideas can be compiled in
one place which makes it easier for me to refer it back.
Takes time to write it all out and its frustrating to come up
with ideas as much as possible in a short amount of time.
Yes, I can see all my ideas in one place and can move on creating
my project with the mind map as a reference.

6. Mood board

7. Mood Board
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
Will remind you the concept that you choose and making your
idea clearer.
Takes too much time to gather all the images that fit your idea and
sometimes it doesn’t exist on the internet.
Yes, brings the poster more clearer in the head

8. Style sheet
COLOUR SCHEME:
1. (FIRST CONCEPT) ( more to dark colours )
• Black
• Red
• White
• Maroon
• Orange
2.(SECOND CONCEPT) ( more to soft colours)
• Cream
• Soft green
• White
• Soft pink

9. FONTS
For concept 1
• Bauhaus 93
• Bernard MT
• Copperplate gothic
• Calisto MT
For concept 2
• Courier
• Monaco @
Ayuthaya
STYLE SHEET

10. Style Sheet
• Strengths of using this method
Can decide which colour and font that suitable for the poster
• Weaknesses of using this method
Time consuming
• Did you like using this method? Why?
Yes, I can make the right choice of colours and fonts before actually implementing it
on the poster.

11. Layout Plan

12. Layout plan

14. Layout Plan
• Strengths of using this method
Can give me the rough image on how the poster will look.
• Weaknesses of using this method
A little bit difficullt, because I have to draw all the ideas that I had.
• Did you like using this method? Why?
Yes, I can see the rough image and can expect the best for the real one.

17. Independent Brainstorm
Coca cola radio advert
Audience :
• 16 to 19 year olds
Theme :
1. ( CONCEPT 1 )
Christmas theme, Santa clause
jingling noise
2. ( CONCEPT 2 )
Football themed, referee
whistle noise
Potential slogans :
1. ( CONCEPT 1 )
“Christmas is best with
coke”. Santa Claus
2. ( CONCEPT 2 )
“It isn’t football without
coke”
Kit/props :
Microphone to record
speech and sounds
Voiveover :
Informal and casual
style
Brand recognitions :
“ahhhhh”, coca cola at
the end
Sounds :
1. ho ho Ho ho
2. The sound of a can
being opened
3. The ahh sound after
drinking it
4. Whistle

18. Independent Brainstorm
• Strengths of using this method
I can plan it out before actually doing it. With this my work will be done properly
• Weaknesses of using this method
It takes too much time.
• Did you like using this method? Why?
Yes, because I can do my project systematically and I can refer back to my plan if
I’m stuck.

19. Group Idea Generation
Coca cola advert
Audience
16 to 19 year olds Theme
Summer and
football
Brand recognition
Coca cola, its always
good
Sounds
1. Whistle
2. Seaguls
3. Cheering
4. conversation
5. Sizzling bbq
6. Can open
7. Ice shaking
Voiceover
1. Football commentator
2. Referee
Potential slogans
“ Sound of people cheering”
“woahh its so hot”
“want a coke”
“sure”
“ can opened pour in glass with ice “
“here you go mate “
“thanks,ahhhhhh”
IN ORDER
Kit/tool
Microphone to record
speeches.

20. Group Idea Generation
• Strengths of using this method
• Weaknesses of using this method
Time consuming and sometimes the idea is too vague
• Did you like using this method? Why?
Yes, we can come up with a rough idea on how to and what to record.
Can come up with more ideas as a group

21. Informal Pitch
• Strengths of using this method
• Weaknesses of using this method
Time consuming
• Did you like using this method? Why?
Yes, her feedbacks was useful and informative.
Getting confirmation that your ideas are good from my tutor

22. Formal Proposal
• Strengths of using this method
– It organises ideas
• Weaknesses of using this method
– Time consuming
• Did you like using this method? Why?
Yes, it made my plan easier to be read.

24. Initial Reaction
Mario game with coca cola twist on it. Mario
would jump to obtain coco cola red bottle caps
as coins. Mario need to get away and jump from
blue and orange bottle caps act as Goompas.

25. Initial Reaction
• Strengths of using this method
– Can picture the final product.
• Weaknesses of using this method
– It takes time to picture out the ideas.
• Did you like using this method? Why?
Yes, with this I’ll have the initial idea and can
move from there.

26. Sketches

27. Sketches
• Strengths of using this method
– Can see the product and finalise the designs.
• Weaknesses of using this method
– It takes a lot of time when drawing the product.
• Did you like using this method? Why?
Yes, can give a rough image on how the
advergame will look like with these characters.

28. Formal Proposal
• Strengths of using this method
– It organises ideas
• Weaknesses of using this method
– Time consuming
• Did you like using this method? Why?
Yes, it made my plan easier to be read.