Marketing App- Health Coach Presentation made under the guidance of Prof. Sameer Mathur during a marketing internship

1. HEALTH COACH
HEALTH COACH –
An Android app
Marketing Plan

2. • EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION
INDEX

3. EXECUTIVE
SUMMARY

4. HEALTH COACH
WE UNDERSTAND YOU

5. Good personal coaches are hard
to find, and if found they are
hard to afford
HEALTH COACH IS YOUR POCKET FRIENDLY
PERSONALISED FITNESS COACH

9. STRENGTHS
A one stop personalized fitness app
that includes food tracking, exercise
tracking and much more

10. WEAKNESS
NEW TO MARKET

11. OPPURTUNITY
WIDE SCOPE TO EXPAND

12. THREAT
PERSONAL TRAINERS
COMPETITION FROM OTHER APPS

14. TO REACH
EVERY
CONSUMER
AND HELP
THEM WITH
THEIR
FITNESS
GOALS

17. ANYONE WHO WANTS TO BE FIT

18. COLLABORATORS
• Experienced Professionals
• Network operators
• Google Play Store
• Advertising Companies

19. VALUE PROPOSITION
EASE OF USE
EVERYTHING INTEGRATED IN
ONE SINGLE APP
CUSTOMER SATISFACTION

21. FREE SERVICES MODEL
1.Food Tracking
2.Exercise Tracking
3.Weight tracking

22. PREMIUM SERVICES MODEL
1.Water Tracking
2.Premium Articles
3.Personalised weight
management plans

23. Monthly subscription - Rs199

24. PROMOTION
THROUGH
SOCIAL
MEDIA

26. 1.Work with experienced
professionals to develop the app
2.Look out for potential investors
3.Hire app developers to deliver the
best quality product

27. DISCLAIMER
This presentation has been created by Harsh Goel, MIT Manipal as a
final project during a marketing internship under prof. Sameer
Mathur, IIM Lucknow