Marketing Management internship final Project.

1. Marketing Plan For Android App

2. Menu
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation

3. EXECUTIVE
SUMMARY

4. CURRENT
LIFESTYLE
• Fast food lifestyle has made fast food its
companion
• People find it difficult to manage their
fitness goals as per their diet plan
• There is necessity to select a diet plan
which is parallel to their lifestyle

5. app comes to the rescue
It helps you to plan your diet in a personalized way

6. How works?
Add your Food Add amount of intake Get details on your calorie meter

7. SITUATION ANALYSIS

8. The Situation
160kCurrent there are more
than 160k apps on the play
store regarding various
aspects of health and
fitness
15Our target is to complete
against top 15 apps in
segment of Diet and
Nutrition Planning Apps

9. Market Overview
• Current the company is operating
under Health and Fitness market
• The App targets in niche segment
of Diet and Nutrition planning.
• Company also offers tracking
various programs such as weight
loss
• Company is also focusing towards
integrating Diet plans with
workouts
At the current position, Health & fitness
market is on blooming stage, So as the
number of competitors.

10. Company Overview
Goals
Core Competencies
Offerings

11. GOALS
• The primary objective will be
to achive recognition
• The next step is achieving
1000+ downloads and
initiate revenue at the early
phase.

12. Core Competencies
Keep track of
Calories intake
under budget
1
Diet Calendar to see
the results
2
Scan bar-codes to
add quickly
nutrition facts
3

13. OFFERINGS
• Diet planner
• Tracker using 600,000 foods from our
database
• Scan bar-codes to add quickly nutrition
facts
• Fitness Tracker as per program required
such as weight loss, muscle gain etc.
• Supports Android wear devices, such as
fitbit, jawbone etc.

14. GOAL

15. Our 2021 goal
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2018 Q1+Q2 2018 Q3+Q4 2019 Q1+Q2 2019 Q3+Q4 2020 Q1+Q2 2020 Q3+Q4 2021 Q1+Q2 2021 Q3+Q4
Chart Title
Series 1 Series 2
Downloads per two quarters
Revenue per Day
1$
2$
3$
4$
5$
To reach 8500+ downloads along with revenue
of 4$/day

16. Strategies

17. STRATEGY #1:
TARGET
CUSTOMERS
• Target customers in the 26-45 age range to
include working professionals, athletes and
household decision makers by advertising
the benefits of healthy and calorie-
counted meals via offline and online
means.
• Showcasing ‘LivFit’ app that helps them to
keep track of calorie counted meals.

18. STRATEGY #2:
IDENTIFYING
KEY
COMPETITORS
• Analysing competitors strengths in
terms of competencies, offerings.
• Adapt key aspects and innovate
various offerings
• Target various segments and look
towards potential markets.

19. COMPETITORS
POINTS OF PARITY
• Calorie Tracker
• Bar code scanner for
nutrition facts
• Diet Calendar
POINTS OF DIFFERENCE
• Fitness Tracker as per
training program
• Supports Android Wear
• Updated 600,000 foods
in database
• Workout Planning

20. STRATEGY #3
COLLABORATORS
• Advertising Companies
• Network Operators
• Gymnasiums
• Nutritionists
• Google Stores

21. TACTICS

22. What does
LivFit Delivers?
• ‘LivFit’ stands for health and fitness
• It is an app that assists you in managing your diet
and nutrition plan.
• The app provides you number of features so that
you can achieve your fitness goals as per your
program planned

23. PREMIUM
VERSION
• Fitness Tracker as per required program such as
weight loss, muscle gain, fat loss, etc.
• Supports connectivity with various Android wear
such as fitbit, Jawbone etc.
• Advertisement free version

24. PRICING
• The basic version comprises of Diet planner, Food
Database and Bar code scanner
• Basic version is free of cost available on google play
store and iOS App Store
• Premium version includes all features of basic
version with additional features of premium end.
• Premium version at a nominal cost of $5 per year.

25. IMPLEMENTATION
• Worked with Nutritionists to trace various food
contains,
• Created Database with all food tracks.
• Hired App develops and brief them with design.
• Search for potential investors and advertisement
companies.

26. Thank You

27. Created by D. Govardhan Reddy, MVSR Hyderabad, as Final Project
During Marketing Internship, Under the Guidance of
Prof. Sameer Mathur, IIM Lucknow