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MARKETING PLAN
FOR A NEW
ANDROID APP
FINAL PROJECT
GET-FIT-GO
ABOUT
THE
APP
HEALTH APP FOR ALL
BODY TYPES AND
GENERAL FITNESS
FEATURES
• NUMEROUS EXERCISE ROUTINES
- Different time lengths
- Variety of exercises
- Personalization (mix and match)
• REMINDERS
• DIET CHARTS
-Customization
- Various options to choose from
-Daily, meal wise
- Progress
• TRENDS AND
PROGRESS
-Weight
- Blood Pressure
- Diabetes
• CALORIES AND
STEPS TRACKER
• COMMUNITY AND SOCIALIZING
-Online fitness clubs/groups
- Live streaming of classes
- One on one attention
• VARIOUS TIME TO TIME
COMPETITIONS
-Fittest person competition
- All-rounder
-Worldwide, vast exposure
OF THE APP
FREE
FEATURES
• Basic routine of exercises
• Monitoring diet and calories
• Reminders
• Weekly progress and trends
• Live ...
PREMIUM
FEATURES
• club membership and live classes
• access to special articles and groups
• personalized diet chart
• pe...
We need to launch a new fitness app in the market for
android phones. It will focus on some major market
segments ranging ...
Course of action-
• To position itself in the market as a better version of all
the apps together y focusing on the specia...
SITUATION ANALYSIS
COMPANY
CORE COMPETIENCES AND
ASSETS
• Quality results
• Responsiveness
• Ease of access and usefulness
• Flexibility, com...
MARKET POSITION
All in one app with
personalized attention and
customized plans for all
MARKET
OVERVIEW
Customers are people
who desire certain body
type or just general
fitness.
• This app collaborates all the useful
features of the competitors which lack all of
them together.
• This creates opportu...
TARGET CONSUMERS
•Young body conscious men and
women.
•Elder generation who want to
stay fit and healthy
G AL
At least 1 million
downloads in a year
Quality
service
Increase
customer base
TARGET MARKET
CUSTOMERS
NEEDS:
• To get in shape
• motivation & reminders
• count calories
For people who don’t have time for regular
ch...
COLLABORATORS
• A team of trainers
• App developers and distributors
(Google Play, Nokia store etc)
• Agents
• Advertisers...
COMPANY
Technical team and team of the trainers
responsible for making the videos, diet
plans etc and handling the app.
Th...
COMPETITORS
Initial investment required.
Most advanced technology used
Adaptation and penetration in different segments
Portraying rig...
VALUE PROPOSITION
OFFERING & CUSTOMER
- Ease of use
- Dependability
- One point solution
- Efficiency
- Customized features
- Quality result...
TACTICS
PRODUCT
• Millions of exercise routines
based on- types, time, body
type etc
Whatever you require
•Various videos
•Live streaming
•Live classes
•Timely body analysis
•Progress reports
•General health trends
and graphs
•Diet options to
choose from
• Reminders
•Health tips and hacks
•Personalization
•Competitions
•Personal attention
and training
SERVICE
-Prompt response
- Personalized
attention
- Vast choices
- Smooth functioning
-Proper value
GET FIT GO
ONE STOP SOLUTION TO
HEALTH AND FITNESS.
GET FIT SO THAT YOU ARE
READY TO GO FACE ANY
CHALLENGE
PRICE
FREE
PREMIUM SILVER 2.99 USD
PREMIUM GOLD 11.99 USD
FREE
-basic introduction to the app
- identifying the needs and
body type and suggesting the
best diet and exercise routin...
PREMIUM SILVER
-special access to all the
clubs and groups
- live exercise sessions
- special articles
- access to bar gra...
PREMIUM GOLD
-one on one personal
training with a trainer of
your choice
- detailed personalized diet
plan and exercises
-...
PREMIUM GOLD TRIAL
INTRODUCTION PERIOD
OFFER
*First come first serve basis
**Limited seats
BONUS FOR THE
TRAINERS FOR EVERY
SUBSCRIPTION AND
PERSONAL MENTEE
COMMUNICATION
WORD OF MOUTH
ADVERTISING
DISTRIBUTION
IMPLEMENTATION
INFRASTRUCTURE
-MARKETING
-SALES
-PROMOTION
-TECHNICAL TEAM
-APP DEVELOPERS AND
MANAGEMENT
- FINANCE
PROCESSES
• SEGMENTATION
• POSITIONING
• DECIDING ATTRIBUTES AND PRICING
• APP DEVELOPMENT
• MARKETING
•PROMOTION OF FEATU...
SCHEDULE
APP DEVELOPMENT- 1TO 2MONTHS
MARKETING- 45TO 60DAYS
DISTRIBUTION AND USE- 3MONTHS MAX
INSTALLATION 1 MILLION TIME...
CHOICE
IS
YOURS
DISCLAIMER
Created by Aboli Wanjari, VNIT Nagpur, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow.
Marketing plan for android app
Marketing plan for android app
Marketing plan for android app
Marketing plan for android app
Marketing plan for android app
Marketing plan for android app
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Marketing plan for android app

GET-FIT-GO.
A fitness and health app for everyone with numerous features to stay fit and monitor your health.

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Marketing plan for android app

  1. 1. MARKETING PLAN FOR A NEW ANDROID APP FINAL PROJECT
  2. 2. GET-FIT-GO
  3. 3. ABOUT THE APP
  4. 4. HEALTH APP FOR ALL BODY TYPES AND GENERAL FITNESS
  5. 5. FEATURES
  6. 6. • NUMEROUS EXERCISE ROUTINES - Different time lengths - Variety of exercises - Personalization (mix and match)
  7. 7. • REMINDERS • DIET CHARTS -Customization - Various options to choose from -Daily, meal wise - Progress
  8. 8. • TRENDS AND PROGRESS -Weight - Blood Pressure - Diabetes • CALORIES AND STEPS TRACKER
  9. 9. • COMMUNITY AND SOCIALIZING -Online fitness clubs/groups - Live streaming of classes
  10. 10. - One on one attention
  11. 11. • VARIOUS TIME TO TIME COMPETITIONS -Fittest person competition - All-rounder -Worldwide, vast exposure
  12. 12. OF THE APP
  13. 13. FREE FEATURES • Basic routine of exercises • Monitoring diet and calories • Reminders • Weekly progress and trends • Live chat with trainers • Monthly full body analysis
  14. 14. PREMIUM FEATURES • club membership and live classes • access to special articles and groups • personalized diet chart • personal trainer (full time) • regular checks • daily or weekly reports • easy goal setting and achieving
  15. 15. We need to launch a new fitness app in the market for android phones. It will focus on some major market segments ranging from young to old, men and women whose main agenda is to get fit. The company’s goalis -To set a different identity for the app -To establish itself as an all rounder guide and one point solution for all the problems of weight gain, weight loss, desirable shape, ailments monitoring, diet plans, to stay focused and motivated and easy to access & use. - Maximize the downloads (at least 1 million in a year)
  16. 16. Course of action- • To position itself in the market as a better version of all the apps together y focusing on the special and unique features such as- Personalized, one on one attention Constant reminding and progress trackers Variety and plenty choices Right guidance and community support • Focus on free features and its usefulness first • Set up proper target marketing scheme according to the interests of the group in question. • Advertisement • Proper channelizing • Focusing on the quality should be first priority.
  17. 17. SITUATION ANALYSIS
  18. 18. COMPANY CORE COMPETIENCES AND ASSETS • Quality results • Responsiveness • Ease of access and usefulness • Flexibility, communicativeness • Planned and organized • Continuous support, guidance and motivation
  19. 19. MARKET POSITION All in one app with personalized attention and customized plans for all
  20. 20. MARKET OVERVIEW Customers are people who desire certain body type or just general fitness.
  21. 21. • This app collaborates all the useful features of the competitors which lack all of them together. • This creates opportunities as being established as an all rounder app. • Threat is that certain similar apps can sabotage the success of the app.
  22. 22. TARGET CONSUMERS •Young body conscious men and women. •Elder generation who want to stay fit and healthy
  23. 23. G AL
  24. 24. At least 1 million downloads in a year Quality service Increase customer base
  25. 25. TARGET MARKET
  26. 26. CUSTOMERS NEEDS: • To get in shape • motivation & reminders • count calories For people who don’t have time for regular checkups or/and are too busy to remember having timely meals or are confused as to what to do and eat to stay fit. Who cannot join a gym or club because of time problems. Who need easy solution for all these problems.
  27. 27. COLLABORATORS • A team of trainers • App developers and distributors (Google Play, Nokia store etc) • Agents • Advertisers • Facilitators to deliver efficient service • Technical team • Call centre to answer queries
  28. 28. COMPANY Technical team and team of the trainers responsible for making the videos, diet plans etc and handling the app. The sales, marketing and execution department are the most important players Stakeholders are- the customers who join the app and subscribe, trainers, app development and management department, promotion dept, distributors.
  29. 29. COMPETITORS
  30. 30. Initial investment required. Most advanced technology used Adaptation and penetration in different segments Portraying right image
  31. 31. VALUE PROPOSITION
  32. 32. OFFERING & CUSTOMER - Ease of use - Dependability - One point solution - Efficiency - Customized features - Quality results - Community connect
  33. 33. TACTICS
  34. 34. PRODUCT • Millions of exercise routines based on- types, time, body type etc Whatever you require
  35. 35. •Various videos •Live streaming •Live classes •Timely body analysis •Progress reports •General health trends and graphs
  36. 36. •Diet options to choose from • Reminders •Health tips and hacks •Personalization
  37. 37. •Competitions •Personal attention and training
  38. 38. SERVICE -Prompt response - Personalized attention - Vast choices - Smooth functioning -Proper value
  39. 39. GET FIT GO ONE STOP SOLUTION TO HEALTH AND FITNESS. GET FIT SO THAT YOU ARE READY TO GO FACE ANY CHALLENGE
  40. 40. PRICE FREE PREMIUM SILVER 2.99 USD PREMIUM GOLD 11.99 USD
  41. 41. FREE -basic introduction to the app - identifying the needs and body type and suggesting the best diet and exercise routine - Customers can select their exercise regime according to their own interest(yoga, HIIT, Crossfit or mixed etc) - reminders for every meal - calories/steps count daily and general health progress charts - health tips and hacks.
  42. 42. PREMIUM SILVER -special access to all the clubs and groups - live exercise sessions - special articles - access to bar graph and trends of the overall health in detailed manner with suggestions - more options in diet charts and suggestions
  43. 43. PREMIUM GOLD -one on one personal training with a trainer of your choice - detailed personalized diet plan and exercises - easy and short term goal setting by trainer's guidance - daily monitoring of the plan and inputs +outputs - review - access to features of the Premium Silver
  44. 44. PREMIUM GOLD TRIAL INTRODUCTION PERIOD OFFER *First come first serve basis **Limited seats
  45. 45. BONUS FOR THE TRAINERS FOR EVERY SUBSCRIPTION AND PERSONAL MENTEE
  46. 46. COMMUNICATION WORD OF MOUTH
  47. 47. ADVERTISING
  48. 48. DISTRIBUTION
  49. 49. IMPLEMENTATION
  50. 50. INFRASTRUCTURE -MARKETING -SALES -PROMOTION -TECHNICAL TEAM -APP DEVELOPERS AND MANAGEMENT - FINANCE
  51. 51. PROCESSES • SEGMENTATION • POSITIONING • DECIDING ATTRIBUTES AND PRICING • APP DEVELOPMENT • MARKETING •PROMOTION OF FEATURES AND TRIAL PERIOD • DISTRIBUTION • EFFICIENT MANAGEMENT AND FUNCTIONING
  52. 52. SCHEDULE APP DEVELOPMENT- 1TO 2MONTHS MARKETING- 45TO 60DAYS DISTRIBUTION AND USE- 3MONTHS MAX INSTALLATION 1 MILLION TIMES- 1YEAR
  53. 53. CHOICE IS YOURS
  54. 54. DISCLAIMER Created by Aboli Wanjari, VNIT Nagpur, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.

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