Slides made by ANKAN MUKHERJEE, IIT-ROORKEE, under the guidance and supervision during the Internship of Marketing Management by Prof. SAMEER MATHUR of IIM-Lucknow from 13 June- 10 July, 2016.........
R.W.R is an app for women who want to look best and spend smart. It offers a wide range of branded and designer clothes on rent at just one-tenth of the retail price in market. The presentation is about the proposed marketing plan for the android app.
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Health and fitness have been the main priority of everybody from the beginning. Every person wants to stay fit and healthy in their lives. It is a fact that a healthy person lives more than an unhealthy one. Even in the transforming technology, the need of being fit doesn't change. Now-a-days there are many applications, designed for mobile devices to keep a person fit. They help users to maintain their physical, mental workout, and many other activities. The market is crammed with many health apps that make the workout schedules so easy for every individual. They are the best alternate for gyms and give maximum results.
TravelAndEarn -Marketing Plan For An Android AppHemant Kumar
THIS PRESENTATION HAS BEEN CREATED BY HEMANT KUMAR UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW AS A FINAL PROJECT DURING THE MARKETING INTERNSHIP.
Marketing plan for an android app - "TravelAndEarn"Hemant Kumar
This Final Project on Marketing Plan for mobile app (TravelAndEarn) is made during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
Designed UI prototype for restaurant finder mobile app using Persona survey, market analysis and GAP analysis
Maintained app user-friendly, attractive user interface and easy to use
This project is part of Human Computer Interface
Marketing plan for android app THE BASKETVinit Vaibhav
The Presentation is regarding the marketing plan of a hypothetical android app THE BASKET , created during an internship under Sameer Mathur, IIM Lucknoe
Through this app, commuters will now be able to see the location of the autos nearest to them and call the auto drivers directly on their personal mobile nos. and book their trip. Commuters can now be free from looking out and shouting for autos on the streets and instead have the autos provide a pick-up and drop service.
Apart from this, the application will also provide information on the estimated fare, trip distance, travel time as well as the traffic condition on the route. Getting autos will now no longer be a worry with the new OAB app.
R.W.R is an app for women who want to look best and spend smart. It offers a wide range of branded and designer clothes on rent at just one-tenth of the retail price in market. The presentation is about the proposed marketing plan for the android app.
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Health and fitness have been the main priority of everybody from the beginning. Every person wants to stay fit and healthy in their lives. It is a fact that a healthy person lives more than an unhealthy one. Even in the transforming technology, the need of being fit doesn't change. Now-a-days there are many applications, designed for mobile devices to keep a person fit. They help users to maintain their physical, mental workout, and many other activities. The market is crammed with many health apps that make the workout schedules so easy for every individual. They are the best alternate for gyms and give maximum results.
TravelAndEarn -Marketing Plan For An Android AppHemant Kumar
THIS PRESENTATION HAS BEEN CREATED BY HEMANT KUMAR UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW AS A FINAL PROJECT DURING THE MARKETING INTERNSHIP.
Marketing plan for an android app - "TravelAndEarn"Hemant Kumar
This Final Project on Marketing Plan for mobile app (TravelAndEarn) is made during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
Designed UI prototype for restaurant finder mobile app using Persona survey, market analysis and GAP analysis
Maintained app user-friendly, attractive user interface and easy to use
This project is part of Human Computer Interface
Marketing plan for android app THE BASKETVinit Vaibhav
The Presentation is regarding the marketing plan of a hypothetical android app THE BASKET , created during an internship under Sameer Mathur, IIM Lucknoe
Through this app, commuters will now be able to see the location of the autos nearest to them and call the auto drivers directly on their personal mobile nos. and book their trip. Commuters can now be free from looking out and shouting for autos on the streets and instead have the autos provide a pick-up and drop service.
Apart from this, the application will also provide information on the estimated fare, trip distance, travel time as well as the traffic condition on the route. Getting autos will now no longer be a worry with the new OAB app.
From watch to smart health watch: healthier lifestyle or fad? vigyanix
Wearables are almost becoming extension to our body. From obtrusive wearables i.e. Google Glass to almost invisible sensors, they are penetrating our lives. See more at: http://vgnx.co/smart-health-watch
Health and Fitness App Use, Evaluation and Opportunitiesctorgan
This tutorial presentation was given by invitation at the annual meeting of the American College of Sports Medicine and World Congress on Exercise is Medicine. We welcome comments, questions, and ideas regarding this fast moving area.
Integrated Marketing Communication Strategies of Nike PedometerLeinel Ng
Integrated Marketing Communication Strategies of Nike Pedometer. Printed ads, social media, tv commercials and message strategies to market the next-gen of running shoes.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
Tips on writing a business plan from an investor's perspective.
Please visit:
https://flevy.com/browse/business-document/developing-and-presenting-your-business-plan-148
For an improved version of these slides
This Introductory Medical Travel Facilitator Workshop covered all aspects of starting and running a medical tourism facilitator business. It showed how to set up the actual business, how to select hospitals, how to contract with hospitals and how to coordinate care for patients traveling overseas. It also discussed how to market to and service patients, insurance companies and employers.
Contact:
Mark Semple, President, Passport Medical
mark@passportmedical.com
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
Boomerang Media Leisure centre AdvertisingLiam Keynes
Your brand can reach a wide range of audience groups at the heart of the community. We operate in 2 of the 3 largest chains in the UK – Places for People and Everyone Active, providing national coverage. The Olympics & initiatives such as Change4life have helped drive investment in this sector, resulting in popular, high quality and well equipped venues.
Our Leisure Centre's enable you to reach a 2 weekly footfall of 1.65 million people who are all focussed on an active and healthy lifestyle. There is a core family profile as well as teens, young professionals and the older generation. 63% of visitors are in the ABC1 member demographic (8% higher than the national average) and the average household income is £34,679.
As part of our college project, my team and I approached SLAM Perambur, a fitness center in Chennai, pitched our social media strategy, and convinced the client to let us manage their social media profiles for a month.
We organically increased their following within a period of one month, helping them achieve double the number of followers they initially had on their Instagram page.
This presentation was created to represent our analysis of the client, initial proposal, step-by-step strategy planning and implementation, and end results.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
9. • YOUNGSTERS
• FITNESS FREAKS
• OLDER WOMEN
OPPORTUNITIES-
STRETCHING AHEAD TO ALL ADULTS IN THIS
DIGITAL WORLD
BOOMING USE OF APPS
THREATS-
• FURIOUS COMPETITION FROM OTHER APPS
• TECHNICAL FAULTS
• EXPENSIVE GADGETS USED
12. FOCUS-
ATTRACTING THE REQUIRED GROUP OF CUSTOMERS
Spreading the Brand Objective
Promoting the Brand Mantra
Reaching to the Customers using Social Media
BENCHMARKS-
Size -67M
Installs - 5,000 - 10,000 WITHIN FIRST 6 MONTHS
Reaching at least 1000 customers within first 6 months
Overall Rating of more than 4
19. To TRAIN PEOPLE FOR LIFE’S CHALLENGES,
MAKE THE USERS FIND THE MEANING OF
FITNESS
20. COLLABORATOR VALUE
• Increased revenues to the associated gyms
• Increased demands of the jogging shoes
• Increased popularity of other Apps
• Associated trainers and nutritionists will be
provided revenues
• Further collaboration with some
other sectors
22. PRODUCT
Get fitter, leaner and stronger – our free
fitness and running app with expert real-time
voice coaching.
This free training app turns your smart phone
into your personal trainer, providing real-
time coaching, voice feedback and free
cardio and strength training plans.
23. SERVICE The App allows you to
construct a routine made just
for you.
Weekly goals let you track
your progress and set new
goals each week.
Longer-term training plans
provide a complete coached
work out so you can reach
your best.
Share your progress and
achievements with your
friends and inspire others to
get active too.
26. FREE FEATURES-
TRAINING AND WORKOUT TIPS FROM COACHES AND SPONSORED
ATHLETES
TRACKING OF HEALTH DATA VIA FITSMART OR HRM SENSOR
RECORD OF TRAINING SCHEDULES
DIET CHARTS
FAVORITE MUSIC SET-UP
PERSONALIZED TRAINING
PREMIUM FEATURES- $ 5 a MONTH
ADVICE OF DIETICIANS AND NUTRITIONISTS
SPOTIFY AND SHAZAM MUSIC PLAYLIST SELECTION
INSTAGRAM WOKROUT IMAGES SHARING
INCENTIVES ON ACHIEVING GOALS
27. INCENTIVES
FREE COUPONS FOR SHOPPING
MOVIE TICKETS ON COMPLETION
OF GOALS
MORE THE ACHIEVEMENTS,
MORE THE RANKING
NAME ON OUR FAVORITES
BOARD
MOBILE DATA PACKAGE GIFTS
29. COMMUNICATION-
• USING SOCIAL MEDIA, E-MAILS, PAMPHLETS
• PROMOTION IN GYMS, HEALTH AND FITNESS CENTRES
• SHARING OF PROMO VIDEOS
• PROMOTING BRAND MANTRA
PROCESSES-
a. DESIGNING A WEBSITE
b. DESIGNING A LOGO
c. SHARING VIDEOS, PHOTOS
d. PROMOTING BRAND MANTRA
e. CREATING SOCIAL MEDIA PRESENCE