Executed under the proper guidance of Prof. Sameer Mathur of IIM Lucknow.

1. MARKETING PLAN FOR AN ANDROID
APP

2. FITNESS MANTRA
Fitness is the new sexy!

3. EXECUTIVE
SUMMARY
SITUATION
ANALYSIS
GOAL STRATEGY
TACTICS
IMPLEMENTATION

5. You can’t control
everything in your
life…

6. SO, HERE IS AN APP WHICH MAKES YOU
FIT WITHOUT MAKING YOU DEVIATE
FROM YOUR DAILY LIFE AND WITHOUT
GOING TO GYM REGULARLY….

7. FITNESS MANTRA

9. STRENGTH
ON Demand 24*7
Give the best trainer and
training facts in your
doorsteps

10. All Types of
equipment in
nominal rate will be
at your doorstep.
PERFECTLY
EQUIPPED
BALANCE DIET.
TRACK YOUR
PERFORMANCE
AND PROGRESS

11. NEW TO MARKET

12. • AVAILABLE EVERYTIME (24*7)

13. Heavy competition

14. PERFECTLY EQUIPPED
BALANCE DIET.

15. GOOD COMMUNICATION BETWEEN CUSTOMERS

17. Innovate

18. START SMALL
RENOVATE

19. Target Customers

20. College Students

21. Every Individual who are conscious
about their health.

22. Points of Parity
• Effective
Exercises
• Easy Build your
own workouts.
Points of
difference
• Accurate Views
• Every
equipment
available at
affordable
price

23. • All local GYMS.
• Google Maps.
• SEO and SEM.
• Google Stores.

25. Free Features
• You can download the app free from google store.
• You the have the basic version of our app.
• You can do exercise and Yoga as advised in our
app.
• You can use our WORKOUT MEASUREMENT
for daily exercises.

26. Premium Features
• After Basic Workouts you can talk to our Experts about
fitness and all.
• If you don’t want to visit your local gym for workout then
you can hire a trainer.
• Advanced Workouts will be updated daily in your
account.
• Advance features and Rapid Results.

27. PRICING
• After Trial Version, There will be three slabs for
your workout exercises.
 3 Month-
Price- $30
 6 month-
Price- $45
 12 Month-
Price- $60.

29. • Integrate to all Local Gyms.
• Provide Secured Payment Options.
• Service all across the city.

30. DISCLAIMER
Compiled by TALHA NAEEM, Final year student of BIT
Mesra during a Marketing Internship under Prof. SAMEER
MATHUR of IIM Lucknow