This document summarizes a presentation for a fitness app called Fitmeister. It provides a range of fitness tools like BMI calculators, activity logging, and diet planning. It offers both free and premium versions with additional perks like personalized training and nutrition plans for premium users. The presentation outlines Fitmeister's goals to capture the fitness app market, strategies to increase downloads, premium subscriptions, and online sales. It analyzes the company, market, customers, and competitors to identify tactics for the product, services, brand, pricing, communication, and implementation to achieve over 100,000 downloads and $1 million in revenue within a year.

2. FITMEISTER
A one stop solution for all fitness related problems.

4. FITMEISTER
BMI + Fat %
Calculator
Activity Logger
Diet Planner
Personalized
Workout PlannerNutritionist and Gym
Training Consultancy
Reminders and
Motivational shares
Online fitness store
Workout/running
playlist maker

5. FREE VERSION FEATURES
• BMI + Fat Percentage calculator
• Workout demo menu
• Activity logger
• Calorie counter
• Online fitness store
• Playlist Creater

6. PREMIUM VERSION BENEFITS
• Personalized gym training
• Personalized diet plan
• Monthly merchandise
• Nutritionist and trainer consultancy

7. POTENTIAL COLLABORATORS

8. EXECUTIVE SUMMARY

9. CLOSEST COMPETITORS

10. COMPANYS GOALS
• Capture market
• Become a monopoly
• Increase Premium subscriptions
• Increase on online product purchase revenue

11. COURSE OF ACTION
• Separate marketing strategies for different stakeholders
• Dedicated workforce on increasing collaborations
• Build a strong customer base and pricing system

12. SITUATION ANALYSIS

13. COMPANY OVERVIEW
• Newly launched app
• High potential to become prime fitness app
• Collaborations with retail stores and nutritionists and fitness
consultants
• Strong marketing team
• Need to generate revenue and profits

14. MARKET OVERVIEW
• Good market response
• Positive feedback on the reasonable prices
• The traffic on the app is increasing

15. TARGET CUSTOMERS
• Fitness freaks
• Body builders
• Marathon enthusiasts
• Those unable to remove time for gym
• Housekeepers wanting to lose weight by dieting

16. GOALS TO ACHIEVE IN 1 YEAR
• 100000 downloads
• $1 million in revenue
• 20000 conversions from free to premium

17. STRATEGY FOR CUSTOMERS
• Mass publicity
• Sponsoring sports fests
• Sponsoring and integrating in sports events like marathons
• Discounts and cashbacks on referrals
• Building fitness communities

18. STRATEGY FOR COLLABORATORS
• Attractive Incentives
• Branding opportunities
• Boosting sales and revenue

19. COMPANY STRATEGY
• Marketing Team and Finance Team need to be highly effective
• Keep single goal of mass downloads and publicity among all the
company employees

20. VALUE PROPOSITION

21. CUSTOMER VALUE
• Providing fitness consultancy from the best professionals
• Healthy lifestyle and the benefits associated with the same
• Uplift positivity in the society

22. COLLABORATOR VALUE
• Enhanced branding
• Connecting to distant customers
• Increased revenue and market share

23. COMPANY VALUE
• Gaining market share
• Becoming a pioneer fitness app
• Increase in the number of stakeholders

24. TACTICS

25. PRODUCT
• All kinds of fitness solutions
• Easy app interface
• Personalized schedules and diet plans
• Tracking features

26. SERVICE
• Home delivery of products like dumbells or protein powder or yoga
mats
• Connecting to top nutrition consultants around the world remotely
• Personalized services for individual needs

27. BRAND
• Self explanatory logo and tagline
• Collaborations with top fitness brands
• Establishing and capturing market share

28. PRICE
• $10 per month for the basic premium facilities
• Highly reasonable prices to start and promote subscriptions
• Competitor’s pricing start at $15 for the same services

29. COMMUNICATION
• Social media
• Fitness communities
• Sports fest organisers
• College Ambassadors

30. DISTRIBUTION
• Google Play
• I-store
• Windows Store

31. IMPLEMENTATION

32. INFRASTRUCTURE
• Strong marketing team
• Prompt delivery system
• Efficient logistics management unit

33. PROCESSES
• Advertising
• Sponsoring
• Delivery
• Prompt notifications
• Collaborating

34. CONTROL

35. PERFORMANCE EVALUATION
• No. of new downloads
• No. of conversions from free to premium
• Traffic per user per day
• Feedback mechanism

36. ENVIRONMENTAL EVALUATION
• No. of people shifting to Fitmeister from other fitness apps
• Shift of Fitmeister from a company to brand
• Hype about the app among fitness enthusiasts
• Attraction to investors

37. SUMMARY
• Follow the marketing campaign
• Promote the hype
• Boost downloads
• Increase collaborations
• Make the app more interactive
• Attract premium subscriptions

38. • This presentation has been created by Kunal Malavia , BITS GOA
during the marketing management internship by Prof. Sameer
Mathur.
DISCLAIMER