NIL

1. FITNESS
FRENZY
By Vaishali
Aravamuthan

6. People are becoming more
health conscious with every
passing day

7. The importance of weight loss
industry has increased more
than ever.

9. The current weight loss industry
has been
WEIGHED,MEASURED
and found WANTING

11. • Lacks
FLEXIBILTY to
fit individual
lifestyle

12. Does not provide LONG
term, LASTING

13. Does not
EDUCATE or
EMPOWER
the customers
to take control
of their lives.

15. FIRST to address the issue of
CHILD OBESITY

17. YOGA forms an
integral part of our
plan

18. Yoga provides
MENTAL
STRENGTH and is
a very EFFECTIVE
weight reduction
technique in the
LONG run

19. PERSONALIZATION of the
customers plan depending on
his food habits and lifestyle

20. POTENTIAL
CUSTOMERS

21. CHILDREN

22. WOMEN BETWEEN 16-
40 YEARS

24. GYM
CENTERS

25. YOGA CENTERS

26. • These centers are an
integral part of the
weight reduction
process and
customers using the
app will be able to
enroll in these
centers(weekly/month
ly/yearly/basis) at a
discount.(using
coupons)

27. SUPERMARKE
TS

28. SUPERMARKETS in
collaboration with the
app can increase their
revenues as
customers will
come to buy items
included in their diet
at a discount

29. BEAUTY PARLOURS,can expand
its customer base
SERVICES are offered at a
discount/reward for
completing the goals that were
assigned
to the customer.

30. LOCAL SHOPS SELLING
ATHLETIC GEAR will be able to
increase its revenues as customers
using the app will be offered a discount
to buy the required gear for their weight
reduction process

31. TENNIS CLUBS

32. SWIMMING POOLS

33. PARTNERSHIP with the app will
increase its customer base as
obese children will be encouraged
to join either of the sports at a
discount rate to decrease their

35. To be the FIRST to
itself in the CHILDREN’S
market

37. DIFFICULT to ESTABLISH
relationship with collaborators

38. COMPETITORS

39. LOSE IT!
Diet app that helps you set diet
goals and tracks your
progress.

40. DAILY BURN
You can stream live
workouts on
demand from your
device, making
working out even
more convenient.

41. Nike+ Training Club
Nike+ Training Club offers more
than 100 workouts from Nike
trainers and professional athletes.

43. PERSONALIZATION of the plan
for better results.

45. People have DIFFERENT
habits and lead DIFFERENT
lifestyles, PERSONALIZATION
makes the plan EFFECTIVE

46. SUSTAINABILITY of the results in
the long run

47. GOAL
To ESTABLISH itself in the
children’s market in a year
and deliver TOP QUALITY
SERVICES for customers to
lead a better life

49. You can stream live workouts
on demand from your device

50. method of weight reduction for
children through tie ups with
tennis clubs and swimming
pools at a discount price

51. PERSONALIZATION of plans
depending on the customers
lifestyle and habits-PREMIUM

52. RELATIONSHIP with our
customers is long lasting as we
assist them even after their
course is completed

53. • REWARDS in
the form of
coupons to
beauty parlors,
yoga and gym
centers,
supermarkets etc

54. FF
FITNESS FRENZY-THE
SMARTER WAY TO LIVE

57. NEWSPAPERS

60. BENCH/BUS STOP
ADVERTISING

61. DISTRIBUTION through ANDROID
apps in GOOGLE play.

63. DEFINING COMPANY
OBJECTIVES AND GOALS

64. a PROJECT TEAM

65. IDENTIFY the tasks required to
attain the objective and the risk
areas

66. DESIGNING and DEVELOPING
the APP

68. PREPARE the plan and the
budget

69. Establish a continuous
EVALUATION and
MONITORING system

70. DISCLAIMER
Created by Vaishali Aravamuthan
during an internship with
Professor Sameer Mathur,IIM
Lucknow