Whysh is an Indian fitness and nutrition app that aims to promote healthy lifestyles among Indians. It offers customised diet and exercise suggestions based on user goals, tracks food intake and activity, and connects users to nutritionists and gyms. The app also includes a marketplace for health products. It is launching using a freemium model, with free features like calorie and fitness tracking and premium features including unlimited food requests and nutritionist consultations for a monthly fee.

1. A Desi Fitness & Nutrition App.

3. • Whysh is the first ever Desi Fitness & Nutrition
app.
• Whysh draws Indians who want to become
fit.
• Whysh aims to promote Healthy Lifestyle
among Indians.
• Launching Whysh based on a Freemium
model.

4. • Desi Calorie tracker.
• Suggests customised diets based on your
weight goals.
• Monitors not only your food consumption
and exercise activity but also your sleep
patterns.
• Provides alerts which help you stick to a
healthy food intake.

5. • On reaching your goal, it ensures that you
stay fit by suggesting new diet plans and
exercises.
• It also suggests a nutritionists and gyms in
your area for a comprehensive check-ups
and workouts.
• WhyshMart, the integrated marketspace
where users can buy many health & fitness
products such as Protein Supplements and
Exercise Equipment.

7. • Located strategically in Bengaluru, the
startup capital of India.
• Experienced bunch led by the enigmatic
Shashank Kudlur.
• Renowned for their out-of-the-box ideas.
• Current offerings include: Mixx – a dating
app and Kyuu – an integrated bill
payments app.

8. • Current players in fitness industry – Noom
Coach and Fabulous.
• They don’t offer customisations for Indian
market.
• Indian Market – Fairly open, no monopoly
by any major app maker.
• Growing awareness about fitness.

9. • Problems on both ends of spectrum with
~30% malnutrition and ~15% obesity.
• Increased risk of diseases driving people to
the edge.
• Lack of nutritional guidance.
• With the tech boom, most of the people are
equipped with a smartphone.
• Whysh can draw considerable user base.

11. • Generate 30000+ users within 3 months of
launch.
• Analyse user behaviour to churn out new
updates every week.
• Tie up with smartphone majors to make
Whysh a default app on their phones.

12. • Donation of 10% of generated revenue to
the cause of alleviating hunger.
• Promotion of healthy lifestyle among Indians.
• Facilitate guidance by linking users with
leading nutritionists.

14. • Whysh has a huge list of Indian Foods and
their nutritional values.
• New Foods added only by experts to
minimise inaccurate information. However,
users can submit “Requests” to get a food of
their choice added to the list.
• Built-in clock which analyses sleep cycles to
wake you at an optimum time instance
within a specified interval.

15. • Fitness Tracker which uses the various
sensors to give an idea of calories burnt
during an exercise.
• Regular alerts and motivation to realign
you with your goals.
• Even on reaching your target, Whysh
monitors your activities to ensure that you
stay fit by suggesting new diet plans and
exercises.

16. • Whysh also suggests a few nutritionists in
your area for a comprehensive check-up
and follow-up, time to time.
• Integrated marketplace, WhyshMart where
users can buy many health and wellness
products such as Protein Supplements, Diet
Charts and Exercise Equipment.

17. • Associated with a wide range of other
companies and personalities.
• Whysh collaborates with nutritionists by
linking them with prospective patients in
return for promoting Whysh.
• Whysh also has tie-ups with gyms, helping
them attract more customers in exchange
for promotions.

18. • Various sellers can trade on the WhyshMart.
Whysh charges a fee of 3% on all
transactions, from the sellers.
• In return, Whysh offers secure payments,
sophisticated marketspace and logistics
solutions.

20. The Free Features include:
1. Fitness Tracker with diet suggestions.
2. Calorie Counter with a maximum of 3 new
food requests.
3. No consultation with nutritionists.
4. 15-Day Free trial of the Alarm Clock and
Sleep Cycle Monitoring.
5. Maximum WhyshFuel limit of 1000.
6. Non Invasive ads using AdSense.

21. The Premium Features include:
1. Unlimited food requests.
2. 3 Free visits to our partnering nutritionists.
3. Unlimited usage of the Alarm Clock and
Sleep Cycle Monitor.
4. 5-Day Free trial at our partnering gyms.
5. Unlimited WhyshFuel with new updated
offers.
6. No Ads.

22. • Premium Edition of Whysh has tentatively
been priced at $2.99.
• One time investment to realise all fitness
goals.
• Sensible price as it is not out of reach from
individuals who are keen on becoming fit.

23. • All incentives will be based on WhyshFuel.
• WhyshFuel is a measure of effort spent on
attaining fitness.
• WhyshFuel can be used to get discount
from partner Gyms, Nutritionists as well as on
WhyshMart.
• Extra WhyshFuel on successfully referring
friends.

24. Points of Difference:
1. Customised for Desi Needs.
2. New Food added by experts to minimise
repetition and inaccurate information.
3. Inbuilt Alarm Clock and Sleep Cycle
Monitoring.
4. Suggests possible nutritionists to visit for
improved results.

25. Points of Parity:
1. Inbuilt Calorie and Fitness Tracker. [With
Noom Coach]
2. Motivation and Diet Suggestion [With
Fabulous]

26. • Promotion of Whysh at partner gyms and
nutritionist clinics.
• Conducting the monthly WhyshMarathon.
• Free Trials in Colleges, Stadiums and Athletic
Meets.
• Toll-free telephone lines to facilitate
dialogue with our executives.

27. • Whysh will be released on Android, iOS and
Windows platforms.
• Can be downloaded via Google Play, App
Store and Microsoft Store respectively.
• Also available for download from the
official Whysh website.

29. • Whysh is created in our state of the art labs
by expert engineers.
• Beta testing is done by students at a
reputed university.
• Whysh will be out for purchase before the
28th of July.