Get Set Go is much more than a gym app, it is a lifestyle change. Through personalized workouts, proper nutrition advice, goal setting and direction, and client education, and you get all this without going to gym, we help clients identify the perfect recipe for achieving a fulfilling fitness program.

1. GET SET GO…
fitness at home

2. Marketing Plan for app
“GET SET GO”

3. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

4. Executive Summary
Get Set Go is much more than a gym app, it is a lifestyle change. Through personalized
workouts, proper nutrition advice, goal setting and direction, and client education, and you get
all this without going to gym, we help clients identify the perfect recipe for achieving a fulfilling
fitness program.
Our certified personal trainers utilize state of the art equipment and training procedures to
ensure you get the best possible workout at the comfort of your home or the place you are
comfortable.
If time is important to you and you want the absolute best personal trainers without going to
gym, download the app and become our member.

5. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

6. Company Overview
• Get Set Go– is the most advanced and revolutionary personal
training app. With just a few sessions you will see immediate results.
• Workout at home or your office. Whether you are looking for a local
personal trainer to get you in the best shape of your life at home,
work or school you come to the right place. Our certified personal
trainers will show you and assist you in achieving your fitness goals at
any level that too at the comfort of your home.

7. Market Overview
• In recent times, working class people does not find enough time to
workout due to busy lifestyle. Most of them will join a gym with a
membership fee, but will not be regular. With Get Set Go, you can go
anyplace without having a fear to miss your workout as you can carry
them along with you 24 X 7.
• You need to download our app and become our member to have
unlimited access. You get to choose a personal trainer and a dietician
who would design a workout and a meal plan specially for you .
• your trainer will record videos of exercises showing you how to do it.

8. Target
Customers
Working
Professionals
Housewives
in metro
cities
Kids
Senior
Citizens

9. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

10. Goal
Get Set Go is committed to
crafting to a new and improved
you by enhancing and changing
the overall health of individuals.
It aims to launch itself worldwide
with an expectation of 10
thousand app downloads within a
month.

11. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

12. Target
Market
Customers Collaborators Competitors

13. Customers
• Need : To stay fit
without going to the
gym at your location
and time.
• Customer Profile :
Busy professionals and
housewives, lazy kids
and senior citizens.
Collaborators
• Include Certified
Professional trainers,
dietician
• Can earn high income
from short sessions
Competitors
• 7 minutes workout.

14. Customer Value Proposition
• 24*7 availability , get your personal
trainer in 30 mins., customised session
report on app, pay online via app.
• Schedule sessions as per your schedule
• Positioning Statement : “We Provide
Convenient, Customized and
Creative Workouts”

15. Collaborator Value Proposition
• Regular & high end customers, high earnings from
short sessions throughout the day, convenience of
not owning physical infrastructure of gym and its
maintenance
• Rating of trainers and dieticians by customers after
sessions
• Positioning : Hiring freelance certified trainers on
contracts, inviting physical trainers from various
institutes & gyms

16. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

17. Marketing
Mix
Product
Promotion
Place
Price

18. • App to book workout sessions anytime & anywhere
• Premium subscriptions available for those who want trainer and
dietician to visit their house.
Product
• Different social media sites.
• Banners in prime city locations
• Local Radio
• Referral reward points.
Promotion
• Download on Google Play and iOS platform for free
• Give a missed call on XXXX to download the appPlace
• Basic version of app will be free for individual bookings
• Premium version at $4.99/ month & $49.99/year for customized
reports, chat with trainer for health tips and daily diet
recommendation system
Price

19. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

20. Infrastructure
• A team consisting of developers to manage app, a marketing team, an
operations team , a pool of certified trainers
Process
• Any user can become a member by paying the amount and can assess the videos
according to their needs.
• User cab choose their trainer and he/she will record workouts for the user
showing him how to do it.
Schedule
• Instant workout session
• Weekly and Monthly workout schedule.

21. This Presentation was crafted by
DIVYA SINGH, DTU
(DELHI)
during a marketing internship
under
Prof. Sameer Mathur, IIM-
Lucknow