This is a brief description about the Application Just Gym Food which is a platform to serve the nutritious food to gym goers and health conscious people. I consists of situational analysis, Market Study, SWOT analysis and other parameters.

3. EXECUTIVE SUMMARY
1.

4. Overview: Health conscious people who exercise daily or go to
Gym have a constant nagging related to their diet. The diet
provided by their advisors is either very costly or not available in
desired proportion of weight or calorie value.
Goal: To provide customised, chef prepared meals, deliver daily to
your home or work.
Action: The service is based upon quality, convenience and results,
with specialist packages designed for fat loss, muscle gain,
performance and all-round health and well-being.

5. SITUATION ANALYSIS
2.

6. WHAT TO DO….??

7. COMPANY OVERVIEW
“ JUST GYM FOOD is a registered mobile
application that provides a platform for gym
goers to order food online according to their
diet chart. We take care for their nutrition
calendar and dietary supplements. ”

8. JUST A TOUCH AWAY…!!

9. CORE VALUES AND PHILOSOPHY
• High quality food with exceptional service
• Emphasis on caliber and training of frontline people
• Serving each others, customers & communities
• Entrepreneurial approach towards business
• Ability to work as a team
• Aiming to serve in more convenient manner.

10. MARKET OVERVIEW
• Target customers include Health Conscious people
from different age, gender and occupation.
• Competition includes Online Diet Food Sellers, Diet
Food sale via retail stores.
• Collaborations includes local gym
owners, Advertising Company etc.

11. TARGET CUSTOMERS

12. COMPETITORS

13. COLLOBARATORS

14. TARGET CONSUMERS

15. GOAL
3.

16. GOAL
• Maintaining Required Nutrition Value.
• Proper packaging and timely delivery.
• Customer satisfaction
• 24/7 Catering service
• Create Brand Equity
• Collaborations with Local Gyms
• Continuous innovation.

18. STRATEGY
4.

19. STRATEGY...!
• Employee interns expert at cooking
• Find a place to start-up
• Identifying market segment
• Spread the word of mouth
• Advertise, Radio, Newsletters
• Better service
• More customer base by attractive deals
• Free trial packages

20. WHY IT WILL BE PROFITABLE ??
Three major ways to gain competitive advantage –
• Product Identity, quality and novelty
• High employee motivation and good sales attitude
• Innovation and aggressive service options

21. SWOT ANALYSIS

22. STRENGTHS
• Relieve gym goers from cumbersome job.
• Menu reflects the demand for fresh and healthy food.
• User friendly interface.
• Just a touch away from Healthy tomorrow.
• Use of non-traditional channels
• Customizable menu offerings.

23. WEAKNESSES
• Complex tailor made requirements.
• Promotional sales are very important.
• Lack Of trust
• Lack of awareness
• Narrow target customers

24. OPPORTUNITIES
• Future is of health Conscious people.
• A window to enter other analogous business.
• Improve customer service model
• Continue to revise and refresh menu offerings.
• Developing partnerships

25. THREATS
• Government policies
• Economic downturn.
• People with internet access can only use this
app.
• Competition

26. TARGET MARKET
• Customers
People who go to Gym, are Health conscious or do Yoga,
exercise daily.
• Collaborators
Chefs, Financer, Local Gym.
• Competitors
Wholesale market selling vegetables meat and fruits at
low price, Other parcel providing companies.

27. COLLABORATORS

28. &

29. COMPETITORS

30. VALUE PROPOSITION
1. CONSUMERS
2. STAKE HOLDERS

31. CONSUMERS
• App is user friendly
• Timely deliveries
• Incentives like free chat room with experts
• Coupon codes
• Free Yoga
• Exercise tips from experts
• Dietary tips
• Energy conservation tips

32. STAKEHOLDERS
• Increasing Stakeholder’s Productivity
• Providing Choice Or Flexibility
• Being Easy And Convenient To Do Business With
• Delivering Speedy Service
• Emotional Attachments

33. TACTICS
5.

34. PRODUCT
“ Our APPLICATION is a registered as mobile based
solution and a national mobile food delivery
marketplace headquartered in Rajkot, Gujarat. The
service allows users to buy appt. food with keeping
hand with Nutrition Calendar. ”

35. SERVICE
“ We offer a platform to order nutritious and healthy
food for GYM goers to maintain its Diet Chart and
Hygiene. We provide at way cheaper rates with
timely delivery. We provide food in their true
essence. ”

36. BRAND
• NAME – JUST GYM FOOD
• BRAND MANTRA - EAT FIT, LIVE WELL.
• LOGO -

37. PRICE
Our application
will be available
FREE OF COST and
there will be no
premium version.

38. INCENTIVES
• Timely Delivery & Nutritious Food.
• Live chatrooms with health experts.
• Free Yoga Videos.
• Dietary Tips.
• Gymming Tips.

39. COMMUNICATION
• Blogging
• Promoting app on social media platform.
• Paper flyers & banners.
• Target Market Promotions.
• Partnerships with local Gyms.
• Newspapers & Magazines.

40. DISTRIBUTION
Our Application
will be available
on PLAY STORE,
IOS APP STORE,
WINDOWS STORE.

41. IMPLEMENTATION
6.

42. INFRASTRUCTURE
Infrastructure requirement includes –
• Main Office
• Kitchen Space & Kitchenware
• Communication Centre
• Server Room & Data Storage
• Delivery Unit

43. PROCESS

44. CONTROL
7.

45. PERFROMANCE EVALUATION
Performance evaluation
on the basis of
Feedback from
Customers, Keeping
Employees in the
Loop, Suggestion from
Consumers etc.

47. ENVIRONMENTAL ANALYSIS
Pillars of Environmental Analysis –
• Political factors
• Economic factors
• Social factors
• Technological factors
• Legal factors
• Environmental factor

48. EXHIBITS
8.

49. EXHIBIT-1

50. EXHIBIT-2

51. EXHIBIT-3
• According to the statistics, fitness market in India is
estimated at around Rs. 2900 crores.
• It is growing at the rate of 15% compared to the
West.
• Average individual annual expenditure on health and
fitness is Rs. 2600 (approx.)

52. EXHIBIT-4
• According to the statistics, fitness market in India is
estimated at around Rs. 2900 crores.
• It is growing at the rate of 15% compared to the
West.
• Average individual annual expenditure on health and
fitness is Rs. 2600 (approx.)

53. EXHIBIT-5
• Only 1.5% of the urban population Workouts
regularly.
• The national average is less than 0.1% compared to
global figure of 15-20%.
• In 2016, 40% of total population will be in age group
of 20-44 years.

54. EXHIBIT-6

55. EXHIBIT-7

56. EXHIBIT-8

57. EXHIBIT-9

58. EXHIBIT-10

60. DISCLAIMER
Created by Harsh Mansuriya, GCET,
during a Marketing Management
Internship under Prof. Sameer Mathur,
IIM Lucknow.