Marketing plan for an Chippers diet app

1. Chipper’s Diet
(India’s first natural diet supplying app)

2. Marketing plan
for
Chippers Diet app

3. Executive summary
Situation analysis
Goal
Strategy
Tactics
Implementation

4. Executive summary:
• Chippers diet is an app that
helps people to create a
healthy lifestyle.
• It is an app that helps people
to achieve their fitness goals.
• It is a platform where people
can get access to the world
class Nutritionists.

5. Executive summary:
• People can also have their
personalized diet plans
suggested by experts.
• It is a perfect saviour for the
people who are busy and
don’t have time to manage
their diet plans.
• Through this app people can
have an opportunity to get
their personalized quality diet
at their door step also at fair
price.

6. Executive summary
Situation analysis
Goal
Strategy
Tactics
Implementation

7. Company overview
• Chippers diet- is the most advanced
and revolutionizing app. With the
help of this app people can achieve
their fitness goals with ease.
• It is a platform with world class
Nutritionists so that people can get
expert advice to personalize their
diet plans.
• Also we help people who don’t have
time to manage their diet plans by
supplying quality diet at their door
step.

8. Market overview
• Now a days everyone don’t have opportunity to have an
expert advice about their diet, So our app fills this gap giving
people an opportunity to meet experts.
• Among busy working class although they have a diet plan,
they don’t find enough time to manage their diet plan. We
help them by supplying their personalized quality diet at their
door step.

9. Target customers
Busy working professionals
People who practice
Physical activities as part of
daily routine
Fitness freaks
Senior citizens

10. Executive summary
Situation analysis
Goal
Strategy
Tactics
Implementation

11. Goal
Chipper diet is committed in
changing the lifestyle of people by
enhancing the health and fitness
of individuals. As a leader in the
market we take pride in giving
people an access to world class
nutritionists and helping them to
reach their fitness goals by
supplying quality natural diet at
their doorstep.

12. Executive summary
Situation analysis
Goal
Strategy
Tactics
Implementation

13. Key components
Key
components
Target
market
Value
proposition

14. Target market
•People who are trying to adopt a healthy life style.
•Busy working professionals who don’t have enough time to
manage their diet plan.
•People who have yoga , gym and other physical activities as a
part of their daily routine.
customers
• Nutritionists in the app network can earn through
subscriptions.
•Restaurants will have an opportunity to increase their sales by
supplying the prescribed diet.
collaborators
•Apps like Nutrino, My fitness pal, Super foods, but none of them
have rich network of Nutritionists.
•Also there is no app presently in the Indian market that supplies
natural diet for fitness freaks.
competitors

15. Customer value proposition
• Customers will have an
opportunity to have expert
advice about their diet plan
24/7.
• Customers will have access to
world class nutritionists.
• Customers will have an option
to get healthy natural diet at
their door step.
• Customers can also opt for
scheduled monthly delivery
plans.

16. Collaborator value proposition
• This is a good platform for the
Nutritionists to improve their
scope, also they have an
opportunity to earn through
subscriptions.
• Restaurants in the network can
make a good business out of it
by supplying quality diet to
customers.
• Ratings will be given by
customers to Nutritionists and
restaurants.

17. Executive summary
Situation analysis
Goal
Strategy
Tactics
Implementation

18. Marketing
mix
Price
Promotion
place
Product

19. • App to get access to Nutritionists and to order
prescribed diet online.
• monthly and yearly subscriptions available.
Product
• Promotional events in residential areas.
• Banners in prime locations of various cities.
• Ads in social media pages and local radios.
• Customer will get a free subscription for the first
month.
Promotion
• App is available on Google play and IOS platform for
free.place
• Customer will have free subscription for the first
month.
• After the first month, subscription cost will be
$3.99/month or $39.99/year.
price

20. Executive summary
Situation analysis
Goal
Strategy
Tactics
Implementation

21. Organisational
infrastructure
•A team of developers to manage app, a marketing team, an operational team which
maintains the network of Nutritionists and restaurants.
Business
process
•A user will subscribe a nutritionist among the available Nutritionists.
•A personalized diet plan will be suggested by the Nutritionist.
•According to user requirements he may subscribe for the delivery of personalized diet
from the available restaurants.
schedule
•Access to the Nutritionist will be given to the user depending on the availability of
Nutritionist.
•Customer can opt for scheduled delivery of prescribed diet.
•Monthly and Yearly Subscriptions are available for the Nutritionists and Restaurants

22. Eat healthy Stay healthy
Created by Mani Kishore VNRHYD during marketing
internship by prof. Sameer Mathur ,IIM LUCKNOW