This marketing plan document summarizes a proposed fitness app for the Indian market. It notes that rising incomes in India will increase consumer spending power and lead to obesity issues, creating a need for a fitness app. The app will offer both free and premium features like calorie tracking, sleep monitoring, diet charts, and live trainer classes. The implementation plan outlines 4 phases: app testing and launch, obtaining customer feedback and updates, pitching to and contracting with clients, and maintaining financial performance while expanding to new cities. The document identifies target consumers, key app features, a value proposition, and core competencies around health experts, data analysis, and healthcare partnerships.

3. MARKETING PLAN
Situation AnalysisExecutive Summary
Goal Strategy
ImplementationTactics

4. EXECUTIVE SUMMARY
• With India's economy projected to
record strong growth in the years to
come, the Indian consumer is expected
to be endowed with increased
spending capacity.
• With rising income levels, people are
bound to get obese and hence a fitness
app is the need of the hour
• An app which can suggest them diets,
regulate calories, track sleeping pattern
and help them maintain an active
lifestyle

6. Key Features
• Diet Charts
• Reminders
• Sleeping pattern
• Suggest personalized diet
using GPS
• Advice from health trainer

7. Free Features
• Calorie tracking
• Full week analysis
• Weekly progress and trends
• Live chatting
• Monitoring Diet
• Sleep tracker

8. Premium Features
• Suggesting diet daily using gps
location on the basis of person’s
demography and other charcateristics
like religion etc.
• Live classes with health trainer
• Personalised full trainer
• Full checkup with once a month

9. SITUATION ANALYSIS
• OVERVIEW OF COMPANY AND
MARKET
• TARGET CONSUMERS

11. CORE COMPETENCIES
• Using best health trainers as well
as getting early customer reviews
• Using best techniques of data
analysis.
• Tie ups with famous health care
centres and well-known dieticians
• Limiting misuse of home visiting
health trainer of the app

17. Goal

20. STRATEGY
• TARGET MARKET
• VALUE PROPOSITION

23. Customer’s Wants

25. AdvertisersAgents Trainers Technical teamFacilitators

26. Value Proportion

27. Customers: They become
more health conscious than
before. The app encourages
habits like regular exercise and
taking good diet. They are now
more fit and healthy.
Collaborators: They are
opportuned to compete with the
major competitors in the
industry.
Company: It provides the employee
with good pay and job security.It also
encourages them with frequent
promotions and good working
environment

36. • Prompt response
• Personalized attention
• Smooth functioning
• Vast choices
• Diet suggestions on the basis of geographical
location
• Proper value

41. Implementation
IMPLEMENTATION
• ORGANIZATIONAL INFRASTRUCTURE
• BUSINESS PROCESS
• IMPLEMENTATION SCHEDULE

42. IMPLEMENTATION

43. PHASE
1
App Testing &
Official Launch
Customer Feedbacks &
App Updates
PHASE
2
Pitching to the clients,
building networks,
contracting and
payment collection.
PHASE
3
Maintain financial
levels of performance
and records.
PHASE
4
Develop strategies to
enter new cities &
Strategic
Management
App Testing &
Official Launch
Customer Feedbacks &
App Updates
Pitching to the clients,
building networks,
contracting and
payment collection.
Maintain financial
levels of performance
and records.
Develop strategies to
enter new cities &
Strategic
Management

45. DISCLAIMER
This presentation was created by Prakhar Kumar Singh, IIT Roorkee
as part of an internship under Prof. Sameer Mathur.