Workout Buddy is a mobile app that allows users to track workouts and nutrition, receive custom workout plans, and connect with other local users to workout together. It aims to be a one-stop-shop for fitness that fills a gap in the market by integrating multiple features like tracking, planning, recipes, and social connections. The target market is millennials aged 18-34. Revenue will come from ads on the free basic version and monthly subscriptions for premium personalized features.

1. Workout Buddy
Module 2 Project

2. What is Workout Buddy?
● Workout Buddy doesn’t just count your steps and track your steps or offers custom workouts or
counts calories or provides recipes or connects to social media
○ Workout Buddy does all of these things

3. Value Proposition
Product Customer

4. Market Opportunity
Millennials (Ages 18-34): 75,000,000 in the United States
Sources: http://www.slideshare.net/Bryankorourke/nielsen-global-consumer-exercise-trends-survey-2014 & http://www.marketingcharts.com/traditional/so-how-many-millennials-are-there-in-the-us-anyway-30401/
● Currently, a plethora of workout and fitness applications
exist
● However, none allow like-minded people to connect
locally to workout and play sports
● In addition, none include all of Workout Buddy’s other
features in one, easy-to-use application:
○ Motivation & encouragement to remain active and/or
push harder
○ Fitness planning & tracking
○ Calorie & nutrition tracker & recipe suggestions
● Therefore, Workout Buddy fills a gap in the market for all
exercise/fitness-inclined millennials by helping them
connect as well as saving time, money, and increasing
efficiency in order to achieve desired fitness goals

5. Competitive Environment
Noom Weightloss is
the perfect
combination of
everything one needs
for their weightloss
journey.
•This app allows users to log
their workouts, meals, and
counts your steps
throughout the day.
•The app provides positive
encouragement, sends
wellness articles to your
email and nutritional
recipes.
Lose It creates a
specific weight loss
plan for you and your
busy life. It’s a personal
trainer and nutritionist
in your pocket.
• It connects to other app
and devices to make it
handy. Track your run from
Nike Running, track your
steps from FitBit and share
it all on Twitter and
Facebook from your
smartphone, tablet and
desktop.
Class Pass is designed to
help users find amazing
studios and classes,
challenge themselves to
seek new ways of
working out, and get
the kind of fitness
they’re passionate
about.
•Class Pass is not cheap, in
Canada a monthly pass is
$99

6. Key Partners, Activities & Resources
Nike Training Club
● Over 1M downloads (Android),
N/A (iOS)
● This app provides more than
85 instructor-narrated fitness
routines. It tracks your
progress and rewards efforts
with custom workouts created
by Nike’s professionals, pro
athletes and celebrities.
● The workouts for this app are
highly acclaimed, and would
be a perfect integration for
the workout component for
Workout Buddy.
FitBit & Other Wearable
Technology
● Over 10M downloads (Android),
N/A (iOS)
● Wearable technology (bracelet)
that wirelessly syncs data such
as, number of steps walked,
quality of sleep, steps climbed,
etc. to multiple devices
● The FitBit apps allows users to
not only track their steps,
minutes of activities and calories
burned, but also allows users to
track their calories eaten and
syncs up easily to MapMyFitness
and LoseIt!
Fitness Chains
● Workout Buddy would be eager to
work with fitness chains, such as
YMCA, to use their facilities for
the social component of this app.
The purpose is for users to
connect with people within their
community who enjoy similar
group activities/sports – the app
will connect you with these
individuals and the facilities within
larger corporate gyms. Book the
space and the people all at the
touch of your fingertip.

7. Customer Segments

8. Customer Relationships and Relevant Channels

9. Ad-Supported Service (free for customers)
- Access to workout tracking features
- Free workout and nutrition plans
- Workout class and group activity recommendations (ads)
Premium Service (monthly membership fee)
- Access to daily workout and group activities
- Custom workout and nutrition plans
- $119.99 monthly fee - comparable to gym membership fee
Revenue Streams

10. Cost Structure

11. Conclusion
Social, Mobile,
Search & Display
with Content fueling
all channels.
Millennials (aged
18-34) within 3
main segments:
1) Athletes
2) Motivation
Seekers
3) Beginners
Primarily maintained
by the Workout
Buddy mobile app.
Secondarily
maintained by social
platforms.
Workout Buddy
helps connect
fitness & health-
oriented
individuals in the
same area, and
serves as a one-
stop-shop for an
active, healthy,
and fit lifestyle.
Nike Training Club,
FitBIt & other
wearable
technology, and
Local gyms
Wearable
Technology, such a
FitBit
Exisitng workout
apps, like Nike
Training Club
Local Gyms will
provide facilities
necessary for
social connection
The user needs:
workout, and track
their meals and
calories inorder to be
successful. For added
bonus, leverage
wearable technology
to receive additional
insight.
-Web platform and app development fees
-Advertising costs
-Gym & facility partnership costs
-Office costs
-Staff
-Ad-Supported Basic Accounts
-Monthly Subscriptions to premium accounts

12. Thank You!