2. Cooked to order food with
nutrition detail
Delivery in Bangkok area
Advised by NUTRITIONIST
WEBSITE and MOBILE APP.
Platform for Health education
Information provided by
NUTRITIONIST and
FITNESS INSTRUCTOR
WELL - BEING
QUICK & EASY FOR WELL-BEING
FOOD DELIVERY HEALTH EDUCATION
3. Thai Health Report 2014
World Health Organization
THAI - 2 OBESITY IN SEA
nd
4. GROWTH OF FAST FOOD MARKET
27,000
30,000
32,500
35,000
37,500
0
10000
20000
30000
40000
2013 2014 2015 2016 2018
Market value of fast food - million thai baht
By National Food Institute - Thailand
£559
£620
£672
£724
£775
5. • Clean and healthy food meal set
• Weekly and specific menu
• 12 - 24 hrs. order in advance
HEALTHY MEAL
MARKET SURVEY
6. WELL - BEING
QUICK & EASY LIFESTYLE
Quick and easy lifestyle
Health Education
Blog, Facebook,
Social Network Communities
Competitor survey
Fixed menu
Fixed timing
Growth of Fast food Market
7. WELL - BEING
FINAL MAJOR PROJECT - GUIDELINE
COST
PACKAGING
DELIVERY
PARTNER
S
WEBSITE
MOBILE
APP.
CAMPAIGN
LAUNCH
10. ONLINE KITCHEN
DELIVERY IN BANGKOK AREA
WEBSITE MOBILE APP.
PHONE CALL
Off-peak time within 60-90 mins, subjected to distance
Peak time (Lunch 11:00-14:00 & Dinner 18:00-20:00)
Subjected to order and distance
Order in advance and specific delivery time is
recommended for peak period
15. Educating people to manage their own well-being
lifestyle
Easily understood language
By Professional Nutritionist and Fitness Instructor
Keep it simple for Work - Life Balance
HEALTH EDUCATION
BE THE BEST VERSION OF YOURSELF
16. NUTRITIONIST
Assoc. Prof. Visith Chavasit, Ph.D.
Director - The Institute Nutrition of
Mahadol University
Mr. Prachya Oraeak
The Nutritionist of BOSCH Thailand
17. FITNESS INSTRUCTOR
Ms. Jessica Cony
Be Fit For Life - online Training
Mr. Pratchayasan Boonchaisuk
MD & Creative Director - Digenius One Co.,Ltd
WEBSITE - MOBILE APP
DESIGNER
19. WEBSITE - MOBILE APPLICATION
DESIGN - FUNCTIONALITY
Define Main target
Popular Mobile operation system (OS)
Standard functionality of online food service
Online food service via Mobile App. in Thailand
Health education platform
Costing of platform
