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As evaluation ppt


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Guidelines for writing the AS evaluation

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As evaluation ppt

  1. 1. AS Evaluation Planning, preparation and evaluation have to be finished by March 6 to give us time to look at them and make sure you’ve done your best to get the grade you deserve.
  2. 2. • Planning needs to be thorough and show clear and excellent evidence of research into existing media products. Where possible, link relevant material on the internet to your work. • • Your final production MUST be your last post – i.e. the one people will see when they open your blog. You can, of course, post it elsewhere through your evaluation when you’re talking about specific aspects of your work. • • You need at least 60 posts overall. You can add some in retrospect going into ‘schedule’ on the new post page on blogger.
  3. 3. • Your blog has to show PROGRESSION – how have you developed your ideas; how have you chosen and manipulated photographs and text – how you’ve learned, in other words… • • You must vary your methods of presentation and these have to include podcasts and pieces filmed – this can be you or some of your target audience. You ought to vary your methods of presentation within the bullet point; this way, you won’t have a filmed response or a slideshare that’s too long. • • There is no option about the filmed response. You have to do it if you expect to get a top band grade. You can, of course, film yourself or speak to your webcam and I would definitely plan out what you intend to say. • • You ought to have some filmed audience response – don’t care whether you coach and/or script responses as long as they look good
  4. 4. The Evaluation MUST address the following questions and used these subheadings. 1 In what ways does your media product use, develop or challenge forms and conventions of real media products? So, compare the conventions of existing product with your own and use the terminology you have learnt – i.e. refer to shot distances, storylines, banners, masthead, connotations etc. Use pictures of existing texts and compare them to yours.
  5. 5. • How does your media product represent social groups? Youth sub- cultures? Class? Gender? Is your magazine or the article aspirational/inspirational? Does it represent them as rebels? In a positive light? Would the readers be encouraged to think: we could do that too? Why? Think about gender here too. Anything showing women in a positive light, especially if they have to struggle with the sexism of the music industry is worth commenting on; same with anyone who’s struggled with a disadvantaged background or with drugs, abusive boyfriend/girlfriend, parents etc.
  6. 6. • What kind of media institution might distribute your media product and why? You’ve done work on this. Bauer is a good place to start. Google it and find out about it – but look in the magazines you’ve been referencing to find which company distributes them. Will you be increasing their profit by broadening their audience or by reinforcing existing product or would you appeal to a smaller, niche audience that there’s no or little existing product aimed at? What would it compete with?
  7. 7. • What would be the audience for your media product? I would suggest you not only look at age, class and gender but cheat and refer back to the audience profile you created – if it is still relevant (age, gender, interests, disposable income (and what they spend it on – and you need to think here to make it relevant to your product) – i.e. my ideal audience is… Bear in mind that you have targeted a primary audience but there will be other people reading it – your secondary audience. Who will that be? Look at
  8. 8. • How did you attract/address your audience? You need references to theory here – Naomi Wolf (if you’ve used female artists), Marjorie Ferguson (if you’ve used female artists on your cover), Uses and Gratifications - you are exploiting the theory of Uses and Gratifications ( ) • because your target audience will identify (though it may only be wishful thinking) with the lifestyle it promotes. Some of you have used people of a similar age to your audience to add to this appeal. Your audience will look to your product for a sense of personal identity and possibly aspire to be like some of the people featured or their lives and problems may reflect the lives and problems of people you know. You MUST point out how your specific magazine fulfils those needs – by using examples from what you’ve created. Your theories need dates. Google them! Remember, it is important to keep mentioning how you showed your product to your target audience while you were constructing it in order to get feedback to improve it – refer to/make up some specific examples from your work. Mode of address: theories-and-uses-and.html
  9. 9. • What have you learnt about new technologies from the process of creating this product? This is not just Photoshop and InDesign – you’re expected to talk about your use of blogger and the various means of presentation on the blog.
  10. 10. • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? If you did Media at GCSE, I would forget it and pretend you’ve learnt throughout this year and show obvious progress. Talk about what you’ve learned from your research, about the need to appeal to a larger target audience; what you’ve learned about the conventions of magazine layout and content; what you’ve learned in terms of skills. Remember, your school magazine had a potential niche audience of just over 1000; your music magazine has a much larger potential audience – possibly worldwide, even if you have picked a niche genre and the research you’ve done into audience and conventions has enabled you to do this. In terms. Again, use illustrations of initial magazine and your school magazine when answering this question.
  11. 11. REMEMBER • You MUST include audience feedback on your finished product and show understanding of why this sort of thing is important in the real publishing world. • • From past experience, don’t be too critical of yourself. If you say, “I could’ve cut out a particular photograph better,” my reaction would be: “Do it now and don’t be so complacent.” If you say, “I didn’t have enough time to do such and such,” then it’s clear evidence you’ve wasted time and you’ll be docked marks. In other words, if there’s anything you haven’t done, get it done now – and quickly. • • This response MUST be illustrated all the way through with examples from your work or existing product when you make reference to it. If you don’t illustrate it, you won’t get a mark of C or above. The examiners want to see evidence of progress. • • You MUST use subject-specific terminology – i.e. using the correct terms when writing about the processes you went through on Photoshop or InDesign; talking about the camera angles/distances correctly discussing conventions and what the colours etc. have connotations of, especially in terms of your target audience.
  12. 12. REMEMBER • Ensure that you haven’t used ANY images that you’ve downloaded from the internet; this includes backgrounds or background patterns. Barcodes are fine. • • Finally, if ANY of your photos resemble those used by someone else – i.e. if the model is wearing the same clothes – go and take some more photos because you’ll lose marks. This is one of the first things we highlighted when we profiled last year’s work and you’ve been reminded constantly since then – even if you’ve used a small photo of that person wearing the same gear on your contents page or as a hook on your cover. We lost marks last year for this and we don’t want to this year. • • Remember, you have an excellent resource on the school blog in the form of work from previous years. I’d recommend looking at the blogs of Hannah Wood, Sarah Dick, Lucy Fearon, Matthew Johnson and Megan Burnett, for example – though you’ll have to back to the beginning of their blogs to follow what they’ve done for their AS work (start at ). These are A grade candidates – this standard of work is what you need to compete against.