The survey results show that the majority of respondents were female, which contradicts the assumption that the target audience would be male. Respondents were equally split between ages 15-17 and 18-20. Examples given of watched music videos were mainly pop and rock. Most watch music videos online or TV and on their phones or TV. Respondents watch primarily because they like the song, to see how it's visually represented, or for entertainment. Performance was the most important aspect, followed by narrative and visuals. Respondents liked seeing the band perform or liked the narrative, but disliked narratives that distracted from the song. Most want to see bassists and drummers featured more and a narrative that matches the song's

1. Questionnaire results

2. What gender are you?
• The results show that the majority of the
feedback came from females, that is five
responses out of twelve (equating to
55.56%), with males coming in at four out
of twelve, whilst three skipped the
question (either wanting to remain
anonymous or not fitting into the boxes-
they could've been a bit more inclusive).
This goes against the audience research,
which suggests that the target audience
would be male, this however suggests the
contrary, and that the audience would be
balanced with a leaning towards females.

3. How old are you?
• There is a 50-50 split with the ages,
with half being 15-17 and the other
being 18-20, this fits in with the
target demographic being of the
teen persuasion.

4. Can you give examples of music videos you
watch?
The examples given are mainly pop,
though there are a few rock videos
given, which whilst it isn’t the genre
for the video, it is fairly close, so it
could provide some insight into what
works, what doesn't and what the
audience responds to.

5. How do you watch them?
• The majority of the responses tend to
place the internet first, along with TV,
followed by the band website, social
media and a few watching them on
DVD. Therefore the video should
follow pattern for distribution, by
putting the video on a video hosting
platform initially, then branching out
to the other means of distribution.

6. What devices do you use to view them?
• This seems to suggest that
primarily people use their phones
and TV to view music videos,
before PC/laptops and tablets.

7. Why do you watch them?
• The majority of responses is the fact that they like
the song (which is to be expected), but the other
responses are more interesting, with some
watching to see how the song has been
represented by the artist in visual form; with a few
stating that they view the videos for
entertainment, and for the visual and computer
effects. This allows us to see what the audience
gets out of the video and therefore allows us to
better cater for them with the actual video, also
the response asking for visual and computer
effects fits in with the ideas already had for the
video, so this puts more confidence in my ideas
for the video.

8. What do you think are the most important
aspects of a music video?
• The feedback mainly seems to place
a high importance on performance
as an aspect of a music video, with
lesser so, in descending order, to
narrative and the visuals.

9. What do you like about the videos you watch?
• Of the responses to the question they
seem to be either liking the videos they
watch because they like to see the band
performing or because they like the
narrative in the video (though, there is
one person who actually likes them
because of the message behind the
song). Meaning that when I approach
making the video, there must be an
attempt at pleasing both camps, this
would increase viewership and hit the
largest demographic.

10. What don't you like about the videos you
watch?
• The responses to this question is
more of a mixed bag, they're all
individual responses, with some
even contradicting each other, with
some asking for more narrative,
whilst others find narrative videos
as distracting attention away from
the actual song. Therefore, to

11. What would you like to see more of in music
videos?
• The responses in this are more unified in what
they want, with three response demanding that
bassists and drummers appear in the video (going
against the trope that appears in the majority of
videos wherein only the guitarist and lead appear),
and others want a good narrative to the video
(summed up with "a story arc that matches the
song's meaning"). Since these are the majority, it
would be a good idea to incorporate these into the
video to reach the highest viewership, though I
may be able to incorporate a animated sequence
and live footage.