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Audience Research Analysis


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Audience Research Analysis

  1. 1. Audience Research Analysis Leanne Mok
  2. 2. Question 1. What gender are you? <ul><li>As the gender of my respondents could vary my results of my questionnaire, I should have asked an equal number of males and females to make my results more fair and reliable. However, I asked 15 respondents so I could not equal the number of respondents but I could have asked more males and fewer females. </li></ul>To start off my questionnaire, my first question was asking the respondent if there were male or female. From the results of this question, 10 out of the 15 respondents I asked were females and the other 5 were males. This makes it bias as I have asked more females than males
  3. 3. Question 2. What age are you? For this question, I asked the respondents their ages as this could also vary my results of my questionnaire. The options I gave my respondents of the different age categories that they can fall into were 11-15, 16-21, 22-25, 26-30 and 31+. The majority of my respondents I asked were in the age category of 16-21 and there was one person in each age categories of 11-15, 22-25 and 26-30. However, I did not have any respondents that were aged 31+. To makes my results fairer, I could have asked a range of respondents from a wide range of ages and have more options of different age groups.
  4. 4. Question 3. Do you watch music videos? I decided to ask this question before asking my main questions about music videos is that if some people do not watch music videos then there would be no point of completing the rest of the questionnaire. Luckily all 15 of my respondents watch music videos, meaning that I have a full set of results from 15 respondents making it easier to analyse.
  5. 5. Question 4. How often do you watch music videos? For this question, I gave the options of Everyday, 3-5 times a week, Once a week, Less than once a week, Once a month and Hardly ever. From this question, I can tell from the results my respondents’ habits of watching music videos. It could also decide if music videos appeal to my respondents and if they are popular to watch. 8 out of my 15 respondents said they watch music videos 3-5 times a week and 6 people said they watch them everyday. This shows to me that music videos are quite popular and appeals to them. Nobody said they watch music videos less than once a week or once a month. However, 1 person said they hardly ever watch music videos which show that I have asked a variety of different people as that 1 person might not be too keen of music videos compared to those other of my 14 respondents.
  6. 6. Question 5. How do you watch music videos? As I wanted to know how people prefer to watch music videos, the results from this question will tell me that. I gave the options of Music Channels, Internet, Ipod/ Mp4, Mobile phone and Other (Please Specify). From looking at these results, majority of my respondents watches music videos on music channels and on the internet and only a few of my respondents watches music videos on Ipod/Mp4. However, nobody watches using their mobile phone or any other use of media. This surprised me as majority of people nowadays use their mobile phone daily due to the increase of technology and I would have thought people would use their phones to also watch videos. However, I should have asked for my respondents for one answer as this help define a clearer answer and a more reliable result.
  7. 7. Question 6. What genre do you enjoy listening to or watching the most? I decided to ask this question as I wanted to find out what type of music people are into. I gave the categories of RnB, Pop, Dance, Rap, Rock, Indie and Other (Please Specify). The majority of my respondents like the genre Pop and R&B. This shows to me that these are the popular choices and are what most people are into. However, I also got a range of many ticks from the other genres of Dance, Rock and Indie. This suggests that I have a range of different respondents as they all into different genres of music, showing their individuality. I also got 3 ticks for Rap and for Other- Swing, Alternative and Folk. This shows that there are so many different genres that my respondents are into and enjoy listening. To get a more accurate result, I should have more options of other different genres and to get my respondents to only tick one. This would make it easier to analyse as I would have a clearer answer.
  8. 8. Question7. What do you enjoy about music videos? <ul><li>As I also needed to know about my respondents’ opinions so I asked this question to get a general answer of what they enjoy about music videos. This question has no options as they are free to write what they think. This would give a more opinionated answer which is good for me to analyse as I would be considering their opinions and feelings on music videos. Also it is good to know my respondents’ opinions as they might be the potential target audiences for music videos. </li></ul><ul><li>These are the answers I got from my respondents of what they enjoy about music videos: </li></ul><ul><li>How they tell the narrative of lyrics </li></ul><ul><li>Gives more reasons to enjoy the song </li></ul><ul><li>Relates to the lyrics </li></ul><ul><li>Storyline/Illustration </li></ul><ul><li>Theatrical side of the story </li></ul><ul><li>Story </li></ul><ul><li>Unique, sometimes extravagant and unexpected. Goes with the song </li></ul><ul><li>Able to see the artist express themselves in a way other than vocally </li></ul><ul><li>The artist </li></ul><ul><li>Choreography, dance routine </li></ul><ul><li>Humour </li></ul>
  9. 9. Question 8. Do you music videos that follow a clear narrative that relates to the lyrics? <ul><li>The reasons that I got of why they prefer these videos were: </li></ul><ul><li>Interesting </li></ul><ul><li>Music video works better </li></ul><ul><li>Shows the song clearer </li></ul><ul><li>Easy to follow </li></ul><ul><li>Always best to be able to follow the story within the song </li></ul><ul><li>Easy to picture </li></ul><ul><li>Makes the lyrics easier to understand </li></ul>For this question I wanted to know what they think about music videos that follow a narrative and relates to the lyrics. I gave the options of yes and no and then I asked why to get my respondents reasons which would help me know more about their opinions .From these results of this question, music videos with a narrative are quite popular and appeals to people as 13 of my 15 respondents ticked yes and that they prefer those videos. However, the other 2 respondents did not prefer music videos that follow a narrative that links to the lyrics because they lack creativity and prefer some elements of originality.
  10. 10. Question 9. Do you like watching music videos that are completely abstract and have no obvious link to the lyrics? This is a similar question to the last one as I am asking my respondents if they like music videos that are abstract. I also gave the options of yes and no and asked why to also understand the reasons behind their choice. 9 of my 15 respondents ticked no. This tells me that abstract music videos are not that popular and do not really appeal to people. <ul><li>The reasons that I got of why they do not like watching abstract videos were: </li></ul><ul><li>Makes the meaning of the song less clear </li></ul><ul><li>Don’t make sense </li></ul><ul><li>Seems silly </li></ul><ul><li>Can’t follow the lyrics </li></ul><ul><li>Prefer illustrational music videos </li></ul><ul><li>Random </li></ul><ul><li>6 ticked yes and like them because: </li></ul><ul><li>Random </li></ul><ul><li>Creative </li></ul><ul><li>Different and unusual </li></ul><ul><li>Interesting </li></ul><ul><li>Helps remember good songs </li></ul><ul><li>Original </li></ul>
  11. 11. Question 10. What do you expect in a music video? (For example, dance routine) For the last question, I wanted to know more about my respondents’ opinions about music videos. With this question, it will tell me what they expect in a music video, showing me their understanding of what makes a music video. However this also helps me with my video as I may apply some of the things they said in my music video as it is what they expected as they could be my potential target for my music videos. <ul><li>These are what they expect in a music video: </li></ul><ul><li>Some elements of originality </li></ul><ul><li>Comedy, entertainment </li></ul><ul><li>Women in bikinis </li></ul><ul><li>Dance routine, story, instruments if they’re in a band </li></ul><ul><li>Artist performance </li></ul><ul><li>Miming </li></ul><ul><li>Dancing </li></ul><ul><li>Well choreographed </li></ul><ul><li>Artist performance </li></ul>