Audience Research for Media

1. Audience Research Survey
Analysis.
By Phoebe Thomas.

2. Are You A Male Or A Female?
From this question we can clearly
see that majority of the people
who responded to our survey
were males. From the percentage
below the graph we can see that
52.38% of the 21 people who
responded, was male. This result
will effect how the rest of the
questions are answered
throughout the survey, so we will
have to take into account that
most responses were from males.

3. Which Age Group Do You Fall Under?
From this question we can see
that majority of the people who
responded to our survey are the
same age as us. This would affect
the films they watched and how
they watched them because
different age groups are interested
in different things.

4. How Do You Usually Watch Films?
From this question we can see that
most of our respondents watch films
in more than one way. The most
popular way of watching films
however is to watch the online,
followed by in the cinema. So if we
were to release our film
opening/film to the public, it would
make the most sense to release
them on the most popularly used
platforms to gain the biggest
audience

5. What Genre Of Films Do You Usually Watch?
From these results we can see
that our target audience preferred
Comedy and Action films to any
other genre, this tells us that for
our short film to be popular with
our target audience, we need to
include more aspects from these
genres too.

6. What Rating Films Do You Watch The Most?
The response we got from our
survey about the rating films they
watched proves that our target
audience watch 15 and 18 rated
films most frequently. This informs
us of the things we can include in
our short film, whilst still adhering
to the BBFC guidelines.

7. Would You Watch A Film That Contained Mild
Threat, Violence Or Death?
Our target audience response
suggests that people would watch
our short film if it contained mild
threats, violence or death. This is
good as our plans and scripts
contain this so when we have
produced the short film, these
things may make it popular.

8. What Is The Thing Most Likely To Attract Your
Attention To A Film?
Our short film is heavily
influenced by the storyline we
have created, and from our
responses we have learnt that a
good story line would be what
would most likely attract our
target audience.

9. Where Do You Hear About Films The Most?
Our responses tell us that our
target audience finds out about
films mostly from television
adverts and social media, so we
now know that we can reach our
target audience through the likes
of Twitter, Facebook, Instagram
and Youtube.

10. What Should The Storyline Of A Film Be Like?
Our respondents answered that
the storyline of a film should be
realistic and based on real life.
This tells use that we should try to
incorporate as much reality into
our short film as possible.

11. Do You Have Any Additional Comments Or
Ideas About Films?
Our respondents didn’t really have
any comments to make about
films and related subjects.