People tend to choose music that reflects their emotions and mood. Research shows angry or frustrated individuals prefer heavy metal or rap, while happier people prefer pop or classical. However, being angry can also lead one to choose upbeat music to cheer up. Whether music videos impact music enjoyment depends on the individual. Avid film fans may like or dislike a song based on its video, while others focus only on the music. What attracts or puts off individuals from music videos varies widely based on personal preferences around production quality, acting, and other factors.

1. Audience Research
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2. Why do people choose the music they do?
 It can be said that people choose to listen to music that
reflects their emotions and the way they feel.
 According to research, having an angry and frustrated
view of life leads to the stereotypical music choice
listening to music that closely reflects this such as
heavy metal and depending on your music taste; rap
music.

3. Why do people choose the music they do?
 This goes the same for the other way, as if you are a
fairly cheerful person then you will listen to music that
makes you feel good whether it is pop music or
classical music.
 This could work the other way though as if you are
angry and frustrated about something then you may
listen to more upbeat and popular music in order to
cheer yourself up.

4. Do music videos make a difference?
 I would say that answers to this question differentiates
between different people.
 If you are mostly a film lover and a good video will
reflect the mood that you have towards a certain thing.
 This means that you are more likely to consider the
music video to be a more important aspect of a song.

5. Do music videos make a difference?
 You may begin to dislike a song due to the video or may
begin to see the good side of a song due to how good a
video is.
 If you are purely in it for the music then you are more
likely to be not that worried on what the video looks
like as your likening for the song overruns your need
for it to be backed up by a good video.

6. What attracts people to videos and what
puts them off?
 I feel that it purely falls on an individual thought rather
than a wide perspective from multiple people.
 This question mostly focuses on the film lovers of
people in that they can be put off a song if the video
isn't to there standards.
 Whether It is high budget videos with highly paid
actors and the feeling that the music industry is taking
over the film industry or whether It is the disliking of
the look of low quality, low budget films.
 This could be the same but people may enjoy low
budget videos; the views contrast between each person.