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Introduction to 
the school of CDA 
Nabeela Taimur Ali
Halliday's view: 
•Language is a "social 
act" is central to many 
of CDA's practitioners.
When we talk about CDA; we actually talk 
about a group of leading scholars, each with 
a background of their own. 
They agree on certain principles; 
agree to address similar issues 
and developed some institutional 
The leading scholars are Norman 
Fairclough, Ruth Wodak, Teun van 
Dijk. 
tools for doing so.
“CDA is not only a 
description and 
interpretation of 
discourses in social 
context but also offers an 
explanation of why and 
how discourses work”. 
(Rogers 2004:2). (Sir’s example!)
According to van Dijk (1998a) 
• CDA is a field that is concerned with 
studying and analyzing written and 
spoken texts to reveal the discursive 
sources of power, dominance, 
inequality and biasness. It examines 
how these discursive sources are 
maintained and reproduced within 
specific social, political and historical 
contexts.
Some wandering points! 
• Micro-linguistics: p/p, 
morphology/syntax n semantics etc. 
• Macro-linguistics: related to social 
aspect, CDA is related to it. 
• Saussure: la langue(language in mind) n 
la parole(L in use) 
• Chomsky: competence n performance. 
• Michel focoult: used the word discourse.
Some more wandering points! 
• Discourse is connected speech. 
• Language is noun but discourse is 
noun/verb. 
• Discourse is much connected to 
continental philosophy. 
• Two traditions in DA are: 
• Non- critical approach n Critical 
approach. 
Language is 
neutral. 
L is non-neutral
Language/ 
power 
CDA 
Dominanc 
e/exploitat 
ion/power. 
Culture n 
society. 
Politics n 
economy.
THE END

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Introduction to the school of cda.

  • 1. Introduction to the school of CDA Nabeela Taimur Ali
  • 2. Halliday's view: •Language is a "social act" is central to many of CDA's practitioners.
  • 3. When we talk about CDA; we actually talk about a group of leading scholars, each with a background of their own. They agree on certain principles; agree to address similar issues and developed some institutional The leading scholars are Norman Fairclough, Ruth Wodak, Teun van Dijk. tools for doing so.
  • 4. “CDA is not only a description and interpretation of discourses in social context but also offers an explanation of why and how discourses work”. (Rogers 2004:2). (Sir’s example!)
  • 5. According to van Dijk (1998a) • CDA is a field that is concerned with studying and analyzing written and spoken texts to reveal the discursive sources of power, dominance, inequality and biasness. It examines how these discursive sources are maintained and reproduced within specific social, political and historical contexts.
  • 6. Some wandering points! • Micro-linguistics: p/p, morphology/syntax n semantics etc. • Macro-linguistics: related to social aspect, CDA is related to it. • Saussure: la langue(language in mind) n la parole(L in use) • Chomsky: competence n performance. • Michel focoult: used the word discourse.
  • 7. Some more wandering points! • Discourse is connected speech. • Language is noun but discourse is noun/verb. • Discourse is much connected to continental philosophy. • Two traditions in DA are: • Non- critical approach n Critical approach. Language is neutral. L is non-neutral
  • 8. Language/ power CDA Dominanc e/exploitat ion/power. Culture n society. Politics n economy.