The document summarizes the results of a 10 question audience research evaluation about music video preferences: - The responses were equally split between male and female. - Most responses came from people around the same age as the researcher, though one person was older between 21-25. - The most listened to genres were R&B, electric/synth and dance, which will influence the genre for the music video. - Electric/synth and dance were the most favored genres, helping with the music choice. - Responses showed interest in the entertainment aspect of music videos and surrealism, which will guide the planning and filming. - The audience was generally open-minded about new music

1. Audience Research Evaluation
Total number of responses: 10
1. What is your gender?
The number of responses that I received was equally male and
female – 5 each. This means that the answers equally represent both
genders and I will not have to cater to any specific gender when
creating my music video.
2. What is your age range?
As expected, the vast majority of results came from people that
are around the same age as myself, also presumably students.
However, there is an abnormality in that a single person was
between the 21 and 25 age range, meaning that I will also have to
cater to a older audience when planning my music video.

2. 3. What music genres do you actively listen to?
I found that my audience listen to a wide range of all the genres that I
stated, as well as others not listen, such as hip-hop. It is also evident
that the most listened to genres are R’n’B, electric/synth and dance,
which is helpful as electric/synth is one of the areas that I am
concentrating most on for my music video.
4. Out of the ones selected, which would you consider your
favourite?

3. As found with the previous results, electric/synth and dance yield the
highest amount of results for this question, which helps me greatly
the majority of my audience should like the genre of music that I have
chosen.
5. Why do you watch music videos?
Through this question I found that a majority of my audience only
watch music videos to either see the band/singer or don’t pay any
attention to the video at all, which can be problematic for my results
as they are answered by people uninterested in the music video
aspect. However the largest amount of my audience are still
interested in the entertainment aspect of my video, which could be a
focus point when planning my video.
6. What pleases you most about watching videos?
This question is also beneficial to me as a third of the results show
that my audience are interested in surrealism within music videos,
which is what I hope to focus on when filming my video. Out of the
four pre-set questions ‘artistic meaning’ scored the lowest, and I will
probably concentrate on this factor the least when filming my video.

4. 7. Would you consider yourself open-minded when listening to
new music genres?
The answers to this question show that the vast majority of my
audience are indeed open minded when it comes to listening to my
music. This means that it is less of a risk using lesser known genres of
music as my video product.
8. When watching music videos do you prefer them to be
performance based or narrative based?
These results helped me in deciding what style I would record my
video in, and is beneficial as the largest result is also the result I
was planning on going for in the beginning.

5. 9. Do you think that the context of a music video should relate to
the lyrics?
Surprisingly, this question received the most mixed results, with 2
yes, three no and o in-between. Fortunately, this also means that the
audience prefers narratives that no not necessarily relate to the lyrics
of the song, which helps me greatly in the long run of this project.
10. How familiar are you with the band ‘Phoenix’?
This question does not generally help me in crafting my music
video, but instead helps me scope out how much of my
audience know the band I am using. Fortunately the majority of
my audience have heard of the band in some way, which in
turn will make my song choice less obscure.