The survey results show that the majority of respondents were female, which contradicts the assumption that the target audience would be male. Respondents were equally split between ages 15-17 and 18-20. Examples given of watched music videos were mainly pop and rock. Most watch music videos online or TV and on their phones or TV. Respondents watch primarily because they like the song, to see how it's visually represented, or for entertainment. Performance was the most important aspect, followed by narrative and visuals. Respondents liked seeing the band perform or liked the narrative, but disliked narratives that distracted from the song. Most want to see bassists and drummers featured more and a narrative that matches the song's