A2 Media Studies

1. EVALUATION QUESTION 3
WHAT HAVE YOU
LEARNED FROM YOUR
AUDIENCE
FEEDBACK?

2. EFFECTIVNESS OF AUDIENCE
FEEBACK
Overall, the use of audience feedback has definitely benefited me throughout the whole process of
planning and constructing my media products. It allowed me to gain constructive criticism which
helped me develop my skills, knowledge and creative products as the ideas are not just my own.
Gaining feedback is vital as your own opinion is not always the best and you may not criticise yourself
enough, and so letting other people review your work may allow them to view something from a
different perceptive which could be better than what you had thought of. Also this means that gaining
a variety of feedback is the best as you are able to gather everyone’s ideas and criticism to develop
your products or work in the best way.
I used audience feedback on four tasks in the research, planning and construction stages. One of the
first pieces of work I used it for was to look at previous students examples. I found three videos of
different marks/grades and showed them to a range of people to get their feedback from what they
liked and disliked. Also when we filmed our lip sync video we gained feedback on what people thought
to allow us to develop what we had done into a full music video while taking everyone’s comments in
consideration. In the early stages of planning I interviewed a variety of people of different ages to get
initial ideas on what people thought about a variety of digipaks. This was useful as it showed me if
people knew what digipaks were and what they expect to see on one. The Initial pitch ideas was the
latest task I’d done which required audience feedback and proved to be very useful for our music
videos. This is because people could comment on what they thought about our narrative, characters,
etc. which even made us completely change out whole music video idea!.

3. SURVERY MONKEY QUESTIONNAIRE

4. RESPONSES
After sharing the questionnaire to a variety of social media websites I have got around 20 responses.
However, as the most important questions are in the form of a comment box, I will take a stratified
sample and analyse a total of five altogether. Realistically, not every single person is going to say
different and there is going to see some similar answers and so not all will be necessary. Also you will
not be able to make everyone say it’s perfect as there will always be something to work on, but
focusing on some of the feedback means that you can work on these equally because if you had a wide
range of things to work on they all wouldn’t happen and work well together.
The questionnaire that I set up was relatively simple to answer as it only contained six questions. Three
of the questions were multiple choice and the other three were comment boxes. They asked what the
person did/didn’t like and if they have any other comments to add. When I received the feedback I
realised that not everyone understood the question which asked ‘Did you prefer the narrative or
performance part of the video’ because some people didn’t know which was which.
The photo on the right
shows the variety of
ways that the
questionnaire could
have been and was
shared to an audience.

5. RESPONSES – QUESTION 1
From the selection of 5 people, 80%
of them happen to be females and
only 20% of the male.
Our music video is designed to
appeal to both gender and so this
works out fine, but it’ll mean that
maybe not all of the males who
watch this will agree with the
female’s comments. This may not be
the case but it needs to be taken into
consideration for what
improvements would be made if we
had to make them and still appeal to
the target audience which we have.
Throughout the whole questionnaire
the gender was nearly 50/50 split but
more females did take the
questionnaire.

6. RESPONSES - QUESTION 2
From the selection of five people, 80%
of them were aged 15 to 24 and 20%
were ages 45 to 54. As this
questionnaire is open to anyone, anyone
of any age can take it, watch the music
video and review what they did and
didn't like like but our target audience
was mainly focused on the 15 to 24 year
olds. Thankfully this was the most
popular age group on the questionnaire
which will mean that most of our other
responses will come from people in the
correct target audience. This is
important as older people may enjoy
different styles of music and may have
not be brought up in the culture of
music we have today which will
definitely influence the responses they
had put on the questionnaire.

7. RESPONSES – QUESTION 3
From the selection of 5 people, 60%
of people said they enjoyed the
narrative while 40% said they
enjoyed the narrative. As I have said
previously I didn’t make it clear what
part of the music video was the
narrative and vice versa as people
said afterwards that they have
thought the narrative was the
performance because of the
dancing.
This means that this question is not
a question that should be taken into
consideration as it’s given false
information and doesn’t match for
what people’s opinions were.
However, I did hear a mixed
response from people as they
enjoyed both parts.

8. RESPONSES – QUESTION 4
From the selection of 5 people there
is a large variety of answers for what
people did like about the music
video which passes over a positive
vibe as you know that people did
enjoy what you have put time into
and created over the last couple of
months.
Overall the people have said that
they like how the narrative fits in
with the performance which is a
very positive thing to hear. We tried
to edit it on certain words as well as
to the beat of the song which
proved to be difficult at times but it
seems like we accomplished this
well. One people also commented
on the band which is usually unlikely
to see as mainly people focus on the
narrative as they think it’s the most important part but it’s not.
Also two of the five people said they liked the location of the
performance part which is another good thing to see. For example
one of the people said they like the the beach and the grey room,
while the other person said they like the wheat on the sunny but
cold day.

9. RESPONSES – QUESTION 5
From the selection of 5 people there
is not a large variety of answers for
what people didn’t like about the
music video which passes over a
positive vibe as you know that
people mostly enjoy it and didn’t
pick out loads of faults.
One of the main thing that people
spoke about was colour! One person
said that there was a lack of colour
in the performance and another
person said that there was too much
shadowing through the
performance. This is only a small
thing and can easily be changed on
iMovie with the use of editing.
A piece of constructive criticism that
we received was that someone
Enjoyed the performance so much that they wanted to see more,
and perhaps not even have the performance. This is very unusual
but a good thing to hear as we have disobeyed the rules by having a
dance narrative and a male character but this one person enjoyed it
so much they wanted the story to develop further.
Also there were some small criticisms on the editing, camera and lip
sync too and a brief comment from someone who didn't’t like the
ending. It would have been good if they expanded on this.

10. RESPONSES – QUESTION 6
From the selection of 5 people there
is not a large variety of answers for
what other comments people had
left on the video. Also not all of
these five people answered this
question it’s not vital and some
people may have said everything
they wanted to in the other question
previously.
Most of the comments from this
question are compliments which is
good to see that people enjoyed the
music video overall. For example
one person said that ’generally it’s a
very good video’ and another
person said that they liked ‘how the
narrative went well with the song’.
This tells me that we had the right
idea for the meaning of the song
and adapted it well for the narrative of our music video. This allows
the lyrics to fit in with the narrative which did tell be beforehand
that me made the right choices for the order of our narrative and
the storyline which is based on the Todorov theory.
However, one person did mention that everyone may not
understand what is going on when the main male character on his
own. For example people will recognise he is dancing, but may not
realise that he failing at it. We did think about this beforehand and
did insert the clips when he looks frustrated to definitely show that
he is failing at the dance moves he is trying.

11. WRITTEN RESPONSES

12. WRITTEN RESPONSES