1. GLORIA CRISTINA DÍAZ ESCOBAR
URL: ve.linkedin.com/in/Sisterglo
Mob. +58 414 2597711 - Home. +58 212 4240460
gloria1165@yahoo.com / sorellagloria@hotmail.com
Twitter: @sorellagloria
PERSONAL SUMMARY
A self-motivated and highly focused product manager with a comprehensive knowledge and understanding of
the Oncology Business. Multi-task, able to poritize effectively and achieve objectives within time and budget.
Currently responsible for budget planning and execution throughout the product lifecycle, including: gathering
and prioritizing product and customer requirements, defining the product local vision, and working closely with
the Medical, Sales, Regulatory, Access and Logistics departments – both local and regional - to ensure objectives
achievement and excellence in execution.
Easy going by nature, known for building strong relationships with internal and external partners. Currently
looking for a suitable marketing/sales managerial position.
PROFESSIONAL EXPERIENCE
NOVARTIS DE VENEZUELA, S.A.
Mar 2015-Jan 2016*
Oncology Franchise
Brand Manager Oncology – Solid Tumors
Responsible for the P&L of both new and current products
- Achievements : increased sales rotation 7% (Social Security) within 6 months ; double
digit growth in portfolio products
References:
Sandra Cabezas, Franchise Head Oncology LaCan, sandra.cabezas-hurtado@novartis.com +1 484 238 6116
Claudia Téllez-Quiroz, Associate Director Regional Novartis Oncology claudia.tellez_quiroz@novartis.com +1 201
572 6034
Sabrina Hurtado, Franchise Head Oncology Venezuela, sabrina.hurtado@novartis.com, +58 412 9334055
*10 moths
GLAXOSMITHKLINE VENEZUELA, C.A.
Jan 2013-Present
Oncology Line
Product Group Manager Oncology - Duties
- Managing Oncology portfolio brands´ life cycle from strategic planning to tactical activities;
responsible for tailoring a customer focused product image for different stakeholders.
- Developing core positioning and messaging for main products. In charge of developing,
monitoring and following up strategies implemented by the Field Force.
- Performing sales, trend and profitability analysis. Setting product pricing for new product
releases to meet revenue & profitability goals.

2. - Planning and holding scientific national and international events, working closely with the
Oncology Medical National, Regional and Global Teams.
- Developing content for product campaigns. Researching, reviewing and reporting on
competitors & rival products.
- Organizing and implementing successful internal campaigns for oncology products and disease
awareness’ day.
- Steering the team to successfully submit and register 5 new products and indications.
- Successfully generated access to main products in portfolio. Revolade inclusion in National
formulary by end of 2013 with sales impact of 180% and 150% in 2014.
References:
• Gabriela Linares, Country Manager Venezuela, gabriela.x.linares@gsk.com +58 412 2241579
NOVARTIS DE VENEZUELA, S.A.
Jan 2011-Jan 2013
Oncology Franchise
Product Manager Oncology
- Managed Oncology portfolio brands. Responsible for the P&L of both new and current
products.
- Wrote and presented marketing plans and briefs on ROI for senior executives.
- Organized and held scientific national and international events.
- Performed sales, trend and profitability analysis.
- Steered multi-functional teams with brand marketing and medical partners to implement
sinergic strategies that enhanced product knowledge and advertisement.
- Successfully implemented Disease Awareness day for the first time in the country, setting an
event to be celebrated every year on the same date (Acromegaly National Day)
- Successfully launched new product presentation (SASLAR non-functioning net). Strategy
selected for Regional Best Practice. +700 Physicians reached; sales increase 40% units & values;
30% savings during implementation.
In Dec 2012, I was proposed a promotion as Access Manager, reporting to the Venezuelan
Oncology General Manager.
NOVARTIS DE VENEZUELA, S.A.
Jan 2009- Jan 2011
Oncology Franchise
Master Medical Delegate
- Promoted and sold oncology products.
- Planned and organized scientific events for Health Care professionals.
- Evaluated industry trends, implemented marketing strategies and ensured product rotation.
- In February 2010 I was promoted from Senior position to Master, based on excellent results in
execution.

3. sanofi-aventis de Venezuela, S.A.
Jan 2005- Oct 2008
Comercial Trade Unit / Oncology Line
Sales Representative Oncology
- Promoted and sold oncology products.
- Planned and organized scientific events for Health Care professionals; and educational events
for oncology patients.
- Evaluated industry trends, implemented marketing strategies and ensured product rotation.
BRISTOL-MYERS DE VENEZUELA, S.C.A.
Jun 2000-Jan 2005
Pharmaceutical Division - Oncology Line
Sales Representative Oncology
- Promoted and sold oncology products
1999-2000
Pharmaceutical Division - Cardiovascular Line
National Customer Service
- Steered a Program for Cardiovascular patients.
- Developed strategies for recruiting patients nationwide.
- Hired, trained and supervised Nurses working in the Program.
- Responsible for budget execution and briefs reporting to the executive team.
1994-1999
ConvaTec Division
Chief Department of Professional Services (1997-1999)
Customer Service (1995-1997)
Sales Assistant (1994-1995)
- Implemented the Department of Professional Services, which boosted sales and helped
ConvaTec reach first place in sales.
- Supervised team of Nurses.
- Developed materials for HCPs and patients.
- Organized scientific and educational events.
- Organized national and international sales conventions.
EDUCACIONES OBAIR - Languages Training
Customer Service Department Chief (1992-1994)
English Teacher (1991-1994)

4. ALIANZA FRANCESA VENEZUELA ( VENEZUELAN FRENCH ALLIANCE) - Languages Training
French Teacher (1990-1995; 2000-2001; 2008-2009)
Spanish Teacher (For French-speaking executives)
ACADEMIC QUALIFICATIONS
UCV- Master in Marketing – (Finished Pensum, Diploma Pending)
UCV - Modern Languages- Caracas, Venezuela
1990 B.A. Modern Languages - French and English, Major in Teaching
Spanish: Mother tongue
English: Fluent
French: Fluent
Mobility:
I can travel/live in any city: North America, Europe or Australia
Personal Details:
D.O.B: 09/23/1966
Marital Status: Single
Children: 02 : 1M DoB: 07/02/2001,
1F DoB: 06/29/2004