Lauren Wilkens has nearly 10 years of experience managing strategic marketing campaigns for large biotech and pharmaceutical companies. She is skilled in developing brand strategies, managing budgets, and leading cross-functional teams. Currently she is a management supervisor at Sudler & Hennessey, where she leads the development of targeted communications plans and manages a team of 4. Previously she held various account management roles at Sudler & Hennessey, optimizing branding and growing businesses. She has a proven track record of managing projects on time and within budget.

1. Lauren Wilkens
C:201.953.9585
Lauren Wilkens
C: 201.953.9585
lauren1331@hotmail.com
Strategic account manager with experience directing integrated marketing and communication campaigns for some of the largest and most recognized
biotech and pharmaceutical companies. Nearly 10 years of experience with emphasis on building and expanding client relationships, product life cycle and
portfolio management, and multi-channel marketing with a proven track record of managing and growing businesses. Skilled in providing strategic
direction while managing resources and staff to deliver projects on time and within budget. Develop clear, actionable plans through analytics to drive
revenue growth and maximize success. Provide calm and intuitive leadership, particularly in times of crisis or change.
Key Strengths
Brand Strategy Development • Account Management • Market Research & Analysis • Sales Training • Budget Management •
• Cross-Functional Team Leadership • Process Improvement •
Professional Experience
SUDLER & HENNESSEY, NEW YORK, NY, 2007-PRESENT
Management Supervisor, September 2015- Present (Account- Shire, Firazyr)
Lead the development of targeted communications plans for an orphan disease sales force and non-personal programming. Manage a team of 4 to ensure
digital and traditional project integration. Lead portfolio management planning to account for the recent purchase of a competitive product.
KEY ACHIEVMENTS:
- Directed successful development of an integrated 3-year operational plan that was delivered to upper management and secured additional
funding for 2016
- Organically grew 2015 Q4 and 2016 Q1 SOW through identification of client gaps and implementing additional agency offerings and staff
November 2013-May 2015 (Account- Pfizer, Lyrica)
Optimized brand positioning, branding, and messaging to improve awareness and drive growth. Worked across indications with multiple brand teams to
ensure the highest level of collaboration and a unified brand voice. Managed annual budget of nearly $7M as well as 6 direct reports.
KEY ACHIEVMENTS:
- Led development and rollout of revised US message and communication platform and brand concept for 2 leading Lyrica indications
- Managed cross-functional agency teams to ensure that all agencies were delivering against a consistent strategy and agreed upon business goals
Account Group Supervisor, VP, January 2013 – November 2013 (Accounts- Optimer, Dificid & UCB, Epratuzumab)
Collaborated with senior leadership to develop long-term strategic operating plans. Supervised lifecycle and re-launch planning. Created training programs
and marketing materials. Developed brand strategies and managed complex projects, ensuring buy-in from senior leadership.
KEY ACHIEVMENTS:
Dificid
- Led the transition of the account through a buyout by Cubist Pharmaceuticals. Partnered with existing clients and new clients to ensure a
smooth transfer of plans, knowledge and assets. Led the onboarding of the new marketing team and the development of a detailed action plan
- Secured Sudler as the agency of record with Cubist Pharmaceuticals with no additional pitch work required
Epratuzumab (Pre-launch Systemic lupus erythematosus product)
- Global lead for all prelaunch activities including positioning, messaging, and concepting
- Led the 2014-2015 strategic brand plan development across the US and European teams
Account Group Supervisor, January 2010 – January 2013 (Account- Galderma, Clobex franchise & Vectical)
Overall franchise lead responsible for the development of internal and external brand materials including sales force training, iPad details and non-personal
support. Liaised with all external agency partners ensuring consistent messaging and branding across all channels including print, iPad, conventions, web,
email, PR and media (print, SEM, SEO).
KEY ACHIEVMENTS:
- Led the development of 1 and 3 year brand plans across all agency partners
- Managed consumer and professional market research in order to provide clients and creative partners with necessary market insight to drive
shifts in messaging and positioning
- Solely responsible for yearly forecasting, budgeting, and staffing
- Led and won 2 new business pitches (Macrolide antibiotic and an Erythropoiesis Stimulating Agent)
Account Supervisor, September 2008 - January 2010 (Account- Galderma, Clobex franchise & Vectical)
Led the Vectical product launch managing various disciplines including Managed Care, Consumer Outreach and Public Relations in order to successfully
position the brand as part of an existing franchise. Identified regulatory risk scenarios for all promotional activities to effectively create campaign
concepts, positioning, messaging, and patient education initiatives. Led OPDP binder development and submission process.
KEY ACHIEVMENTS:
- Physician research showed that this was the strongest launch in the client’s history from a brand recognition standpoint and that the launch
reversed the decline of the category overall
- Led development and implementation of the 1-year brand plans for all 4 products

2. Lauren Wilkens
C:201.953.9585
- Managed the creation of tablet details, brands’ professional websites and worked closely with outside vendors and network partners to create
innovative programming that integrated both off and online components
Previous professional experience
Sudler & Hennessey (NYC) Account Executive / Sr. Account Executive, January 2007-September 2008
M2 Communications, Inc. (NJ) Medical Education Sales Development Coordinator, May 2006 - January 2007
Torre Lazur McCann (NJ), Traffic Coordinator, November 2005 - May 2006
Education:
Harvard Business School- Taking Marketing Digital
Part of a select group chosen to take part in session on how to most effectively integrate evolving digital tools in to sound brand plans
MBA- International Business, Pharmaceutical Sales focus
Fairleigh Dickinson University, Madison NJ
Bachelor of Science- Marketing
Fairleigh Dickinson University, Madison NJ