Leandro Mieravilla has over 15 years of international experience in marketing and sales for pharmaceutical and biotechnology companies in Latin America, the Caribbean, and Asia-Pacific regions. He holds an MBA and has successfully launched several new products globally. Currently he works as the Regional Manager for Latin America at AQVA Pharmaceutical in Montreal, where he has increased annual sales.

1. Leandro MIERAVILLA
lmieravilla@yahoo.ca (514) 243 8172 Alternatives Phones : +(5411) 4701 1830 +(54911) 6531 0694
1250 Avenue des Pins Suite 460, H3G2P5, Montreal, Québec, Canada
SUMMARY OF QUALIFICATIONS
• M.B.A. and extensive international and regional seminars of Marketing & International affaires.
• 15 years of international experience at Latin & Central America, Caribbean and Asia-Pacific
regions with pipeline products (including biotechnologies).
• Marketing and sales international experience in pharmaceutical and biotechnology industries.
• International exposure by successfully dealing with different dynamic environments, products,
cultures and perspectives worldwide working with matrix structures.
• Self motivated, proactive, dynamic leader and team builder, consistently motivating others
toward success, using creativity based on real field experiences.
• Strategic lateral thinker with global & regional perspective, goal and team oriented.
• Leadership, strong presentation/communication and analytical skills.
• English, French & Spanish.
EDUCATION
M.B.A. 1992
CEMA University, Argentina
(Macroeconomics Argentine Studies Center University) http://www.cema.edu.ar
B.A. in Business Administration 1989
Buenos Aires University, Argentina
PROFESSIONAL EXPERIENCE
Regional Manager - Latin America Since 08/2008
AQVA Pharmaceutical, Montreal, Canada 03/2005 – 12/2005
• Develop market research for commercial agreements among pharma companies.
• Obtain successful trade agreements at pharmaceutical market.
• Evaluation and development of potential markets.
• Analyze specific markets and products (Neurology, Oncology, Dermatology and Biotech) to
incorporated at companies’ portfolio.
• Increase sales: $ 6.5M in 2009, $1.9M in 2008 and $ 1.4M during first period worked during 2005.
Country Manager - Colombia and Peru 01/2006 – 06/2008
OCASA International
• Managed affiliates´ global business. In charged of sales force coaching, commercial, administration,
operations, human and legal resources departments.
• Developed logistic solutions for new markets to bio-pharmaceutical and medical products as well as
courier, warehousing and shipping/distribution.
• Implemented new strategies orientated to facilitate services for clinical development, distribution
of biological products worldwide and clinical samples recollection.
• Created new strategic alliances with Airlines for domestic and international services.
• Sales increased: 2006, $ 960 K, 2007, $ 1.2 million and 2008, $ 800 K (6 months).
• People in charge: 60 in order to grow our services in quantity & quality.
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2. Global Markets Manager 01/2004 – 01/2005
Lopez Pharmaceutical, El Salvador - Central America http://www.lablopez.com
• Developed new markets at Central America and Caribbean regions (Guatemala, Belize, Honduras,
Nicaragua, Dominic Republic, Cuba, Mexico and Panama) evaluating global opportunities.
• Increased regional sales in $ 950 K 2004 vs. 2003.
• Created new promotional activities to enhance products performance adapted to different markets.
• Implemented key marketing activities (e.g. brand tracking, forecasting programs), regional pricing
strategy, monitoring brand budgets, forecasts and expenses.
• People in charge 40. Supervised & coached region affiliates´ teams.
Marketing Consultant 01/2002 – 12/2003
Connmed Inc. , Argentina http://www.connmed.com.ar 05/1998 – 08/1999
• Developed new e-business products orientated to facilitate: reception, evaluation and control
of medical studies to be presented on medical congresses working with Medical Societies.
• Main medical societies clients: Rheumatology, Cardiology and Urology.
Global Product Manager - Asia Pacific & Latin America regions 09/1999 – 12/2001
Wyeth Pharmaceutical, Argentina
• Achieved successful launches of new biotechnology products in several markets (Japan, Australia,
India, Malaysia, Pakistan, Hong Kong, Germany, Brazil, Chile, Colombia, Venezuela and Mexico)
at Rheumatology/Dermatology & Hemophilia businesses, organizing international product managers
teams. Expertise in Rheumatology, Hemophilia and Dermatology.
• Obtained “Excellence in Intercontinental – Wyeth, year 2000” award for Enbrel and Benefix
outstanding performance worldwide working at Global Brand Teams.
• Collaborated to achieved Enbrel (Rheumatology/Dermatology) record sales worldwide of $ 650
million / annual operating budget $ 65 million, in 2000. In Argentina, sales reached $ 3.6 million
with only 6,654 units in 2001 (260 % above 2000) / Annual operating budget $ 350 K and Benefix
(Hemophilia) record sales worldwide of $ 190 million / Annual operating budget $ 20 million, in
2000. In Argentina, sales reached $ 1.2 million / Annual operating budget $ 100 K.
• Contributed to the writing/input of global launch, product positioning, pricing strategy, marketing
plans, identifying trends, opportunities and threats (worldwide and in each key local market).
• Designed and implemented marketing plans to accelerate the introduction of new recombinant
products (Enbrel for Rheumatoid Arthritis/Dermatology and Benefix for Hemophilia B from
Genetics Institute), being member at Global Brand Teams.
• Developed patients and patient associations’ educational programs, support and follow up.
• People in charge 10, located at different regions.
Product Manager 05/1996 – 04/1998
Abbott Pharmaceutical, Argentina
• Successfully launched Tiadyl (Candesartan), $ 1.8 million sales in 1997 for Cardiology and Norvir
(first Protease Inhibitor) $ 2.5 million sales in 1996 for Infectology, obtaining the ”Abbott
International Award 1997” for Norvir´s (HIV product) Sales reached US$ 1.7 million / Annual
operating budget $ 100 K.
• Expertise in Onco-Urology, Cardiology and Infectology (HIV).
• Built relationships with key opinion leaders and advisory boards. Supervised & coordinated regional
sales force teams.
• People in charge: 5, members of special sales force team.
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