Francisca Bacho is a bilingual marketing professional with over 15 years of experience in marketing roles in Chile and Canada. She has extensive experience developing and executing marketing plans and budgets, managing projects, optimizing processes, and growing sales. Her career objective is to continue her marketing career with a company in Canada that will utilize and challenge her experience.

1. FRANCISCA BACHO
9 Lafayette blvd. whitby, Ont.
Mobile: (905) 439-9599
E-mail: franciscabacho@gmail.com
PROFESSIONAL SUMMARY
I am a marketing professional with significant experience in planning campaigns at national level, working
specifically on business plans together with sales management with emphasis on growing and acquiring new
clients in the market. Strong skills in structuring and optimizing work and processes. Also during 2015, I
acquired experience in channel business focusing on opening new markets to meet the annual goals in sales.
My personal working style is characterized by autonomy and maintaining good internal and external
relationships, project leadership, offering constant and timely ideas to achieve business objectives.
After living in Chile for 20 years, I have moved back to Canada, and my career aspiration is to continue my
professional path in marketing with a company that utilizes and challenges my experience, and to become a
valued asset to the company which has given me an opportunity.
Languages: English and Spanish (fluent)
PROFESSIONAL EXPERIENCE
HOFFMAN AGENCY April 2016 – to date
Project Manager
Currently working freelance for the company, monitoring their projects by being the contact person between
the agency and their clients. Responsible for assuring that tasks and new requirements are handled during
estimated timing to avoid delays in each project.
 Managed a project regarding the creation of a brand name and logo for a client. Improved the
accuracy of time with deliverables to client optimizing time and budget by keeping constant
communication with the client and different teams involved in the company.
MOTOROLA SOLUTIONS CHILE - Santiago April 2015 – March 2016
Channel Commercial Analyst
Responsible for defining and carrying out a work plan with distributors in Chile for Motorola radio talk
about series, and model VLR150. Responsible for giving support in general to the local Channel Radio and
Accessories business as well as implementing the global loyalty program for partners in Chile.
 Executed a plan after insecure purchase behaviour on behalf of distributor to maintain steady
behaviour in each quarter, monitoring the complete process, from placing the order to shipping
from Hong Kong. Constantly involved in each financial step to achieve expedite shipping. At the
same time took the initiative to work on a business plan with our distributor to introduce the talk
about series in retail, specifically in specialized outdoor stores. I was awarded by the VP for this
achievement.
 To increase awareness of the accessories business in our partners, responsible for developing
special offers to generate demand. Concerning the accessory chosen, I proved that an average of
60% of the total amount of accessories sold during the year was accomplished during the period of
this offer.
 Worked on a plan to introduce radio model VLR150 in Chile, defined proper channel and vertical
markets, and achieved orders over CDN$6k during the first month.
 Responsible for giving support to our partners in Chile concerning Motorola´s loyalty partner
program, leveraging the tools the site offers.

2. AGROSUPER - Santiago 2010 - 2014
Brand Manager - Management Food Service
Responsible for developing and implementing a marketing plan aiming to support the company’s business
plan in regards to meeting and surpassing their sales target at a national level.
 Developed and executed a plan that contributed to the steady growth of 15% year-to-year, taking
full advantage of the use of technology as a supporting tool with our internal and external
customers.
 Responsible for the creation and launch of a website that facilitated and optimized the business
management (e-commerce) and being in the vanguard of progress for our clients.
 Responsible for the budget allocation for the marketing, agencies and services departments at
a national level, optimizing resources and succeeding in positioning the brand in the target market.
AGROSUPER - Santiago 2008-2010
Point of sale, management sales coordinator
Responsible for the marketing plan and budget for the points of sale in Santiago including replenishment,
advertising campaigns, and contracts with sales agents and external agencies.
 Responsible for executing the marketing plan for the Sales management team which allowed us to
maintain an optimal presence and appropriate stock in all the strategic points of sale, resulting in a
revenue increase and brand positioning.
 Recognized by the sales management and sales team for the contribution to the group and for
exceeding the management objective.
MALL CALAMA - Calama 2007-2008
Marketing Coordinator
Responsible for the implementation of the marketing budget and activities, including negotiation and
collaboration with suppliers and store lessees.
 Organized activities and promotions like; night clearance sales, family Sundays and an ice- skating
rink, increasing public traffic in to the mall by 20%.
 Acknowledged by the store lessees for the creativity in the implementation of the ice-skating rink,
which attracted the largest amount of public to the mall.
IMAGINARIUM S.A. - Mall Alto Las Condes 2002 - 2003
Store Manager
Responsible for the execution and implementation of the store business plan.
 The implementation of the business plan of the new Imaginarium Chile store met the Argentinian
investors’ expectations, concluding in the complete acquisition of the franchise.

3. PERSONAL ENTREPRENEURSHIP
JUST4KIDS 2014-to date, Santiago
Owner – Teacher
Developed a specialized program for teaching English as a second language to children attending the
workshop
FREELANCE 2003 – 2013, Santiago
Tutoring and English-Spanish translations
Oral and written training for executives preparing for International MBA’s and/or personal or corporate
objectives.
FARELLONES SCHOOL 2006, Farellones
English Teacher
Awarded for proposal to the BID of development and implementation of an English workshop aimed for
students and tutors of the Farellones School, Lo Barnechea Municipality; for the duration of one school
year.
ALTURA SERVICE LTDA. 2003, Santiago
Publicist
Advertising designs
EDUCATION
University DIEGO PORTALES - Santiago
Advertising and Communication Degree
THE ENGLISH INSTITUTE – Santiago
Secondary Education
HOLY REDEEMER SCHOOL - Toronto
Primary & Middle Education
REFERENCES
Jorge Muse
Account Manager
Motorola Solutions Chile
mobile: +569 621918068
jorge.muse@motorolasolutions.com
Douglas Woolvett
Café Bonafide Manager
mobile: +569 96799078
dwoolvettb@gmail.com