1. Alden Fuqua
31812 Green Oak Way Temecula, CA 92592
805.276.4170 / Alden08@aol.com
Feb 2015 / present – Beam Suntory
Merchandising Manager – San Diego, Inland Empire/Riverside
 Set monthly, quarterly, and annual goals with the distributor (SWS) pertaining to Chain depletions, market audits, and
program execution.
 Work with distributor sales force in field ensuring goals are achieved
 Write quarterly incentives for the distributor and coordinate sales blitzes and market surveys focusing on key selling
periods throughout the year.
 Conduct quarterly business reviews with distributor Vice Presidents and upper management reviewing depletion
numbers, programming execution, and attainment of goals. Identify areasof opportunity and address business
concerns.
 Conduct regularbrand education and tasting seminars with the distributor to ensure a knowledgeable sales force.
Feb 2014/Feb 2015 – Fetzer Vineyards
District Manager – Orange County, San Diego, Inland Empire/Riverside
 Distributor management of all on premise, off premise, and chain programming and activities in Southern California
 Monthly business reviews with distributor (Young’s Market Co.) Vice Presidents and Branch Managersto analyze
quotas, evaluate performance, and identify opportunities for further success
 Write quarterly incentives for the Chain Division, coordinate market surveys, and conduct in field workwith’s
 Run bi-weekly Diver Reports on each on/off premise teammonitoring YTD numbers and identifying areas for growth
 Develop relationships with key accounts to ensure brand presence in the marketplace
 Collaborate with Young Market sales force launching new items into the market in creative and innovative ways
 Conduct various wine dinners and events showcasing Fetzer brands
Feb 2008/Feb 2014 – Southern Wineand Spirits
District Manager (Grocery Chains) – San Diego
 Conduct sales presentations, both at store level as well as district meetings, supporting current programming and
pricing, introducing new item placements, and upselling display opportunities
 Assess the current stateof the marketplace and implement sales strategies that not only attaindepletion goals, but
also reinforce SWS’ presence in the field
 Develop rapport with SWS upper management, various suppliers, retailers, and District Managersof all grocery chains
in San Diego County and capitalizeon those relationships so that SWS’ portfolio is appropriately represented and
displayed
 Prepare for supplier surveys by ensuring the dominance of specific brands on the floor of all accounts
 Assemble numerous presentations that not only highlight my success and achievements as a DM, but arealso used by
suppliers to showcase their brands at a corporate level
 Manageand train a team of Territory Managers and ensure that they fulfill SWS’ standards of excellence for
distribution, shelving, cold boxes, and displays.
District Managerof theYear 2011
District Managerof the4th Quarter2010
District Managerof the2nd Quarter 2012
Education
 Degreein Communication - University of San Diego
 Degreein English – University of San Diego
Skills
 Proficient in Microsoft Word, Powerpoint, Excel as well as Diver
Additional references available upon request