Gloria Cristina Díaz Escobar has over 20 years of experience in product management and marketing roles within the pharmaceutical industry, specializing in oncology. She is currently a Product Group Manager at GlaxoSmithKline Venezuela, where she is responsible for managing the oncology portfolio from strategic planning through tactical execution. Previously, she held roles at Novartis and other pharmaceutical companies, consistently achieving sales growth targets and successfully launching new products. She has a bachelor's degree in modern languages and is pursuing a master's degree in marketing.
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Tech Sales & Marketing provides innovative process control solutions through quality equipment and experienced application engineering with an unrelenting desire to create proactive customer relationships. Our mission is to provide our customers with strong application support and technical knowledge when making a choice from our broad range of reliable products and instrumentation.
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Net Promoter Score was developed to measure customer loyalty. It indicates the likelihood that your current customers would recommend your product or service to people in their network.
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SENIOR MARKETING & SALES EXECUTIVE
Experience in the Pharmaceutical, Biotechnology and Cosmetic Industry in some of the fortune 500 pharma and healthcare companies.
1. GLORIA CRISTINA DÍAZ ESCOBAR
URL: ve.linkedin.com/in/Sisterglo
Mob. +58 414 2597711 - Home. +58 212 4240460
gloria1165@yahoo.com / sorellagloria@hotmail.com
Twitter: @sorellagloria
PERSONAL SUMMARY
A self-motivated and highly focused product manager with a comprehensive knowledge and understanding of
the Oncology Business. Multi-task, able to poritize effectively and achieve objectives within time and budget.
Currently responsible for budget planning and execution throughout the product lifecycle, including: gathering
and prioritizing product and customer requirements, defining the product local vision, and working closely with
the Medical, Sales, Regulatory, Access and Logistics departments – both local and regional - to ensure objectives
achievement and excellence in execution.
Easy going by nature, known for building strong relationships with internal and external partners. Currently
looking for a suitable marketing/sales managerial position.
PROFESSIONAL EXPERIENCE
NOVARTIS DE VENEZUELA, S.A.
Mar 2015-Jan 2016*
Oncology Franchise
Brand Manager Oncology – Solid Tumors
Responsible for the P&L of both new and current products
- Achievements : increased sales rotation 7% (Social Security) within 6 months ; double
digit growth in portfolio products
References:
Sandra Cabezas, Franchise Head Oncology LaCan, sandra.cabezas-hurtado@novartis.com +1 484 238 6116
Claudia Téllez-Quiroz, Associate Director Regional Novartis Oncology claudia.tellez_quiroz@novartis.com +1 201
572 6034
Sabrina Hurtado, Franchise Head Oncology Venezuela, sabrina.hurtado@novartis.com, +58 412 9334055
*10 moths
GLAXOSMITHKLINE VENEZUELA, C.A.
Jan 2013-Present
Oncology Line
Product Group Manager Oncology - Duties
- Managing Oncology portfolio brands´ life cycle from strategic planning to tactical activities;
responsible for tailoring a customer focused product image for different stakeholders.
- Developing core positioning and messaging for main products. In charge of developing,
monitoring and following up strategies implemented by the Field Force.
- Performing sales, trend and profitability analysis. Setting product pricing for new product
releases to meet revenue & profitability goals.
2. - Planning and holding scientific national and international events, working closely with the
Oncology Medical National, Regional and Global Teams.
- Developing content for product campaigns. Researching, reviewing and reporting on
competitors & rival products.
- Organizing and implementing successful internal campaigns for oncology products and disease
awareness’ day.
- Steering the team to successfully submit and register 5 new products and indications.
- Successfully generated access to main products in portfolio. Revolade inclusion in National
formulary by end of 2013 with sales impact of 180% and 150% in 2014.
References:
• Gabriela Linares, Country Manager Venezuela, gabriela.x.linares@gsk.com +58 412 2241579
NOVARTIS DE VENEZUELA, S.A.
Jan 2011-Jan 2013
Oncology Franchise
Product Manager Oncology
- Managed Oncology portfolio brands. Responsible for the P&L of both new and current
products.
- Wrote and presented marketing plans and briefs on ROI for senior executives.
- Organized and held scientific national and international events.
- Performed sales, trend and profitability analysis.
- Steered multi-functional teams with brand marketing and medical partners to implement
sinergic strategies that enhanced product knowledge and advertisement.
- Successfully implemented Disease Awareness day for the first time in the country, setting an
event to be celebrated every year on the same date (Acromegaly National Day)
- Successfully launched new product presentation (SASLAR non-functioning net). Strategy
selected for Regional Best Practice. +700 Physicians reached; sales increase 40% units & values;
30% savings during implementation.
In Dec 2012, I was proposed a promotion as Access Manager, reporting to the Venezuelan
Oncology General Manager.
NOVARTIS DE VENEZUELA, S.A.
Jan 2009- Jan 2011
Oncology Franchise
Master Medical Delegate
- Promoted and sold oncology products.
- Planned and organized scientific events for Health Care professionals.
- Evaluated industry trends, implemented marketing strategies and ensured product rotation.
- In February 2010 I was promoted from Senior position to Master, based on excellent results in
execution.
3. sanofi-aventis de Venezuela, S.A.
Jan 2005- Oct 2008
Comercial Trade Unit / Oncology Line
Sales Representative Oncology
- Promoted and sold oncology products.
- Planned and organized scientific events for Health Care professionals; and educational events
for oncology patients.
- Evaluated industry trends, implemented marketing strategies and ensured product rotation.
BRISTOL-MYERS DE VENEZUELA, S.C.A.
Jun 2000-Jan 2005
Pharmaceutical Division - Oncology Line
Sales Representative Oncology
- Promoted and sold oncology products
1999-2000
Pharmaceutical Division - Cardiovascular Line
National Customer Service
- Steered a Program for Cardiovascular patients.
- Developed strategies for recruiting patients nationwide.
- Hired, trained and supervised Nurses working in the Program.
- Responsible for budget execution and briefs reporting to the executive team.
1994-1999
ConvaTec Division
Chief Department of Professional Services (1997-1999)
Customer Service (1995-1997)
Sales Assistant (1994-1995)
- Implemented the Department of Professional Services, which boosted sales and helped
ConvaTec reach first place in sales.
- Supervised team of Nurses.
- Developed materials for HCPs and patients.
- Organized scientific and educational events.
- Organized national and international sales conventions.
EDUCACIONES OBAIR - Languages Training
Customer Service Department Chief (1992-1994)
English Teacher (1991-1994)
4. ALIANZA FRANCESA VENEZUELA ( VENEZUELAN FRENCH ALLIANCE) - Languages Training
French Teacher (1990-1995; 2000-2001; 2008-2009)
Spanish Teacher (For French-speaking executives)
ACADEMIC QUALIFICATIONS
UCV- Master in Marketing – (Finished Pensum, Diploma Pending)
UCV - Modern Languages- Caracas, Venezuela
1990 B.A. Modern Languages - French and English, Major in Teaching
Spanish: Mother tongue
English: Fluent
French: Fluent
Mobility:
I can travel/live in any city: North America, Europe or Australia
Personal Details:
D.O.B: 09/23/1966
Marital Status: Single
Children: 02 : 1M DoB: 07/02/2001,
1F DoB: 06/29/2004