Isabel Gouveia has over 25 years of experience in sales and marketing roles in the pharmaceutical industry. She has a proven track record of successfully launching products and growing sales at companies including GlaxoSmithKline, Adcock Ingram, and Sandoz. Her skills include people management, decision making, problem solving, and developing business in new markets across Africa. Currently she is the SADC Sales Manager for Sanofi Pasteur, responsible for vaccine sales across multiple countries.

1. INTODUCTION TO ISABEL GOUVEIA
ACHIEVEMENTS:
GlaxoSmithkline:
1. Successfully launched Sensodyne and Panadol into Angola last year November with sales achievements of
1M per month on Sensodyne and 500K per month on Panadol YTD
2. Med Lemon was not performing in any of the Countries and I put a robust promotion together, resulting in the
brand sales increase of 64% over the last 2 years.
3. Won Brand of the year for AQF 4 years in a row in Mozambique.
4. Sefalana sales in Botswana had dropped to -18%, did a trolley dash promotion over 3 months and
increased the business to + 24%
5. Increased the business from 100M pounds to 300M pounds in 3 years.
6. Very involved with CSR and Environmental programs for the company.
Adcock:
1. Increased Tender business from 20M to 1.2B in one year.
2. Started and developed the Export business for Sub Saharan Africa and Indian Ocean Islands. Business was
worth 32M when I was head hunted by Glaxo.
Sandoz:
1. Grew the tender business from 24M to 750M in two years - Pharmaceutical Products
I attribute my successes to the excellent relationships I build with both internal and external partners.
SKILLS
 People Management
 Decision making
 Problem solving
 Ability to work under pressure
 Business acumen
 Action oriented and results driven
 Attention to detail
 Analytical thinking
 Customer service orientation
 Confidentialityand Ethics
 Planning and Organizing
 Emotional Intelligence
 Self management
 Computer literacyskills
 Leadership
 Presentation skills

2. PERSONAL INFORMATION:
Name: Isabel Gouveia
Contact Details:
Cell No: 076 726 2493
Office: (011) 7456051
E-mail (PVT) isabelgouveia8@gmail.com
(Bus) Isabel.2.gouveia@gsk.com
SUMMARY OF CAREER PATH
COMPANY POSITION DATES
Sanofi Pasteur SADCSalesManager 01/01/2016 - Present
GlaxoSmithKline Marketing/ Trade Marketing
Manager
01/04/2011 – Dec 2015
AdcockIngram International Market
DevelopmentManager– 6
SubSaharan countries&
IndianOceanIslands
Sep2008 – April 2011
AdcockIngram KeyAccountManager –
GovernmentTenders
May 2005 – Aug 2008
Sandoz National SalesManager–
Private Hospitals&Clinicsas
well asGovernmentTenders
June 2002 – April 2005
Sandoz National SalesManager–
GovernmentTenders&
CustomerLiaisonManager
Feb2000 – June 2002
Sandoz LogisticsCoordinator Aug1997 – Feb2000
Sandoz Personal AssistanttoCEO Jan 1996 – Aug 1997
Medikredit Personal Assistantto
MarketingDirector
Jan 1993 – Dec 1996
Saftainer Personal Assistantto
MarketingDirector
April 1991 – Feb1992
Saftainer Bookkeeper June 1989 – April 1991
EDUCATION QUALIFICATIONS
UniversityCollege: MarketingDiploma(2010)
JCCI: ExportManagementDiploma(2009)
GordonInstitute: LeadershipSkillsDiploma(LDP) (2002)
GermistonCollege: Secretarial Diploma(1980)
GermistonHigh School: Grade 12 /Matric
LANGUAGES:
Read/Write/Speak:
English
Afrikaans
Portuguese

3. CURRENT EMPLOYER & RESPONSIBILITIES:
SANOFIPASTEUR SADC SALES MANAGER– VACCINES
● Manage salesteamto achieve financial andactivitytargets
● Execute productstrategiesinline withmarketingplans
● Develop and implement appropriate marketing strategies to ensure successful building of maximum
marketshare.
● Buildcustomerknowledge anddatabasestoreachoptimumcoverage of keycustomers.
● Buildupefficientcommunicationchannelsbetweenthe marketingteamandfunctional departments
● Ensure the recruitment, development of people, taking into cognizance the macro pharmaceutical
environmentwithinSADC.
● Develop and maintain a network of key opinion leaders to maximize Sanofi Pasteur’s performance in
SADC.
● Countries responsible for: Mozambique, Angola, Namibia, Botswana, Lesotho, Swaziland, Zambia,
Zimbabwe andMalawi.

4. EMPLOYMENT HISTORY
GlaxoSmithKline: Marketing/Trade MarketingManager Southern Africa
 Responsible for 10 Countries: Namibia, Botswana, Lesotho, Swaziland, Mozambique, Angola,
Zambia,Zimbabwe,Malawi &DRC
 Manage the Med LemonBrand – Responsibleforall ATL,namelyT.V/Radio&OOH.
 Manage MAPS – delivery and roll out, by tracking implementation of strategies, tactical plans
and performance,highlightingissuesandrecommendingsolutions.
 Forecastsforassignedproduct salestoensure productavailabilityandachieve forecastaccuracy
 Responsible forall launches intorespective countries
 Conduct market research with multiple sources to uncover potential business opportunities and
setpricesto ensure successful commercialization
 Provide in-depth understanding of the brands in portfolio and markets to ensure sales forces
understanding onproductandpositioning
 Coaching of the sales team in the field, ensuring engagement to Brand Strategy, Drivers of
Growth and Campaigns, by seeking feedback from both representatives and customers such as
distributors
 Manage marketing activities to ensure alignment with internal SOPs and external legislation to
achieve performance withintegrity andbe auditready
 Manage cross-functional projects required to achieve better performance of the LOC, which
comprise of interactionwithSales, SupplyChain,Regulatory,Medical andConsumer
 Responsible forchannel plansand implementationthereof.
 Implement Rx & Cx synergies and development of strategies to optimize the GSK portfolio, such
as Pharmacyfocusedactivities andcustomerfocusmarketingcampaigns
 Responsible for all BTL Activities in all channels namely, Expert Market, Modern Trade,
Traditional Trade andInformal Trade across all countries
 Responsible forall developmentof POSanddistributionthereof toall 10 countries
 Training of Sales Representatives and Merchandisers on placement of POS and Merchandising
to maximize awarenessandsalesof brands
 Responsible for the Lucozade transition from GSK to Suntory – all data, artwork, financials,
countrystrategies,Distributors,Tradingterms,contractsandactivities.
 Organize andmanage GE Annual Conference
 MonitorCompetitoractivity&recommendstrategies
 BMI ReportingChampion
 QMS Champion (manage all L1/L2 & L3 audits)
 IntranetChampion
 ZincChampion
 AQF Brand of the year achieved4 years in a row inMozambique

5. EMPLOYMENT HISTORY:
ADCOCK INGRAM: International DevelopmentManager
Responsibilities:
 Identifypotential exportMarkets
 Run feasibilitystudies
 Identifypotential Distributors/Agents/partners
 Manage existingbusiness
 Source RegistrationRequirements
 Prepare SalesForecasts
 ConductMarket surveys
 Responsible forAnnual Budget&Targets
 Training– Distributors/SalesRepresentatives&Merchandisers
 Reporting– Productperformance bycountry
 Compliance
 Responsible forProductlaunches
 Manage Marketingcampaigns
 Manage Conferences inCountry
 DirectReportto Sales& MarketingDirector
ADCOCK INGRAM: Key Accounts Manager – GovernmentTenders
 Lead anddevelopSalesteams
 Achieve targets –GovernmentTenders
 Ensure Profitable Growth
 ContinuousImprovement
 RelationshipbuildingwithKeydecision makersinthe Private andGovernmentenvironment
 Responsible forall ARV sales –Government&Private
 Responsible forForecastingAccuracy
 Responsible forall budgetcontrols
 In depthproduct/ Brand knowledgeandtrainingof representatives
 Manage Conferencesi.e. SAAHIP
 DirectReportto SalesDirector
 Manage orders& deliveries
 Manage stocksin Local & Provincial areas
SANDOZ: National SalesManager – Private Hospitals & Clinics& GovernmentTenders

6.  Lead & DevelopSalesTeams
 Buildexcellent CustomerRelationshipsbothinPrivate andGovernmentenvironments
 ProductTraining– Internal &External
 Tenderdocumentation&Pricing
 ProductListings – Private Hospitals&Clinics
 Ensure profitable growth
 ForecastingAccuracy – Private &Government
 Budgets
 Brand Knowledge
 Manage all KeyAccounts – Government&Private
 DirectReportto DirectorCorporate Sales Directorand inhisabsence the CEO
 Manage orders& deliveries
 Manage stocksin Local & Provincial areas
SANDOZ: National SalesManager – Tenders& Customer LiaisonManager Key Accounts
 RelationshipbuildingatWholesale,DistributorandCustomerlevel
 Manage orders& deliveries
 Manage stocksin Local & Provincial areas
 Reporton Distributorsservice levels
 Reportingonstocklevels,backorders &lostorders
 Manage movementof stocksbetweendepots
 Define strategies and tactical plans to capture short and long term opportunities with Health
Care Charterand Tenderbusiness
 Forecasting
 MonitorCompetitoractivity&recommendstrategies
 DirectReportto DirectorCorporate Sales
SANDOZ: Logistics Coordinator
 Responsible forthe orderingof raw materialsandpackagingmaterials
 Reconciliationof stockholdings
 Responsible formovementof stocksbetweenWarehousesandDistributors
 Forecasting
 Shoporders
 Managed LogisticsManager
 TenderOrders/queriesandstocks
 Directreportto Financial Director
SANDOZ: Personal Assistant – CEO
 Managed all CEO’sflights,diaries,meetings, conferences,etc
 Managed MMAP pricingbooklets
 Managed all employeessickleave,leave,etc
 Managed all secretarial workforExportsManager

7. MEDIKREDIT: Personal Assistant – Marketing Director
 Responsible forall MarketingDirectorsdiary,flights,meetings,conferences
 Managed the whole MMAPbooklet
 Managed conferences
 Directreport– MarketingDirector
SAFTAINER: Bookkeeper
 Creditors
 Debtors
 Manage all RoadwingDriverpayments
 Balancingcashbook,balance sheet,etc
 Manage financial yearauditing
 Directrepot– Financial Director
TEMPORARY EMPLOYMENT: (Feb 1992 – Jan 1993)
TNT Couriers:
 PA to the MarketingDirector
RUN & WALK FOR LIFE:
 PA to the Founder&Chairman (Dr. Cohen)