Advertising programs at centennial college offer optionsjasonw93
Advertising is a far-reaching business with many career options. Centennial College offers three unique advertising programs to get you started on the road to advertising success.
Advertising programs at centennial college offer optionsjasonw93
Advertising is a far-reaching business with many career options. Centennial College offers three unique advertising programs to get you started on the road to advertising success.
Marketing executive with proven business acumen and creative expertise. Passionate about developing innovative marketing strategies, leading internal teams, and communicating results-oriented vision to achieve highly valued results. A diverse background in B2B & B2C organizations with demonstrated ability to work across various categories and with a multitude of stakeholders.
An experienced digital marketing/product marketing professional with an accountancy academic background that demonstrates my diverse capabilities. First Tier European Business School Junior MBA Degree.
Marketing executive with proven business acumen and creative expertise. Passionate about developing innovative marketing strategies, leading internal teams, and communicating results-oriented vision to achieve highly valued results. A diverse background in B2B & B2C organizations with demonstrated ability to work across various categories and with a multitude of stakeholders.
An experienced digital marketing/product marketing professional with an accountancy academic background that demonstrates my diverse capabilities. First Tier European Business School Junior MBA Degree.
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
Results driven marketing professional who thrives in a team environment where positive customer engagement is the focus to drive sales and contribute to the company's bottom line. Analytic thinker who believes in developing and executing strategies derived from consumer insights and preferences, marketing research, analytics and data driven accomplishments.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. Daniela Leal Gómez
Currículum Vitae
PERSONAL INFORMATION
• Date of birth: 25-May-1986.
• Nationality: Mexican.
• Address: 16 de Septiembre #839, Col. Palo Blanco, San Pedro Garza García, N.L.
• Telephone: (81) 1972 1552
• Cellphone (044) 81 12 85 49 55
• Email address: dalego25@gmail.com
PROFILE
Brand specialist with 5 years of experience in strategic planning and development of integral
communication plan including copy write, graphic material tactics, multimedia production and
media management.
Excellent leadership skills to ensure that brand message, standards and communications are
implemented effectively in local markets across Latin America.
PROFESSIONAL EXPERIENCE
BEAUTY AND PERSONAL CARE BRAND SPECIALIST
Amway Latin America
2013 - Present
• Leader in the development of integral communication plan and launch strategies for
new products.
• Analyze market needs to deliver comprehensive communication strategy that meets
expectation and requirements of internal and external customer.
• Evaluate and create effective communication messages to leverage consumer
recognition, recall and engagement with the brand.
• Supervise and create brand communication materials, sales tools and training assets.
• Lead and train advertising agencies to develop communication materials in different
formats assuring brand identity.
• Communicate design visions and rationale clearly to design teams.
• Support product knowledge, creating brand differentiation, assuring brand identity and
growth.
• Trend research and evaluation of the competition to leverage brand identity.
• Follow up brand performance to implement strategies according to sales results.
• Evaluate and propose regional brand growth initiatives with added value to the
business.
• Assist local markets in the development of brand growth initiatives.
• Prioritize tasks effectively to accomplish project objectives.
MAJOR ACHIEVEMENTS
• 2013. - Develop full communication campaign for the launch of Amway’s first premium
anti aging skincare line Artistry Youth Xtend, improving beauty category mix by 3% in
the first year.
• 2013. - Launch strategy and full communication campaign for the introduction of the first
product of Amway’s premium makeup line Light Up Lip Gloss selling 3 months of
inventory in the first 4 weeks.
• 2014. - Develop full communication campaign for Artistry Ideal Radiance, premium
skincare for dark spots; targeted messages were created to avoid cannibalization of
other skincare products achieving a 4% category growth within the first 4 months.
2. • 2015. – Launch strategy and full communication campaign for Artistry Signature Beauty
Makeup with sales of USD $2.3M in 6 weeks, 30% above forecast.
*All these products were launched in 9 countries across Latin America.
TRAINING DEVELOPMENT ANALYST
Amway Latin America
2010 - 2013
• Identify training needs within the organization and develop annual plan according
objectives.
• Collaborate with other departments to analyze and prioritize training and communication
strategies.
• General coordination of Amway TV, an online training channel for distributors:
- Organization of content for monthly programming according to business
priorities.
- Supervision of T.V production agency located in Bogotá, Colombia.
- Copywriting and approval of scripts for each edition.
- Quality assurance of final weekly edition.
- Develop proper communication materials to ensure knowledge of tool and
content.
• Plan, lead and deliver training tools focused on sales and business.
- Analyze and propose strategy according to customer needs.
- Develop effective training materials utilizing a variety of media
- Develop multimedia visual aids and presentations.
- Create testing and evaluation processes.
• Coordinate agency in the development of training mobile apps, supervising content,
visual standards and functionality.
• Social media management, content construction and deliver monthly strategy.
• Follow up performance and implement strategies according to results.
• Budget management.
MAJOR ACHIEVEMENTS
• 2011. - Lead and implement strategy across 12 countries in Latin America to assure
monthly content in Amway TV.
• 2011. - In average, there was a 15% monthly growth of Amway TV audience during a
consecutive year.
• 2012. - Launch of new digital tools that supported the penetration of the training
department among distributors.
WARDROBE ASSISTANT
MR Entertainment
2009 - 2010
• Distribute costumes and keep records of item status.
• Maintain inventory of ornate jewels and ensure appropriate supply on stage
• Clean costumes before and after performances.
• Provide assistance to cast members in wearing costumes.
• Inventory stock to determine conditions of available costuming.
3. EDUCATION
UDEM (Universidad de Monterrey), Monterrey Nuevo León.
Specialty in editorial design 2011 - 2012
UDEM (Universidad de Monterrey), Monterrey Nuevo León.
Degree in communication and information studies.
2006 - 2009
UDEM (Universidad de Monterrey), Monterrey Nuevo León.
High School
2001-2004
KEY SKILLS
Strong abilitiy to communicate effectively with all organizational levels and able to maintain
cultural sensitivity. Capable of deliver innovative and creative concepts. Knowledge of design
practices including layout, color and typography.
Organized and detail-oriented able to strategize and prioritize effectively to accomplish multiple
tasks and stay calm under pressure.
ADITIONAL:
• Microsoft Office: Word, Power Point and Excel.
• Adobe Photoshop: Regular.
• Adobe InDesign: Expert.
• Adobe Illustrator: Regular.
LANGUAGES:
• Spanish 100%
• English 90%
