Sergio Ríos is a sales professional with over 10 years of experience in Latin America. He has held roles managing regional sales for medical device and industrial cutting tool companies. Ríos is fluent in Spanish and has a track record of exceeding sales goals by developing distribution networks and new customer opportunities throughout Latin America.

1. Sergio E. Ríos
4413 Archmere Avenue,Cleveland,OH44109
(216) 398-4761 – Home (216) 798-0819 – Mobile
srios10204@sbcglobal.net
PROFESSIONAL PROFILE
Effective leader,communicatorandnegotiator withmore than10 yearssuccessful sales
experience indemandingworkenvironmentsrequiringhighlevelsof precision. Personable,
resultsoriented individual thatenjoysworkingwithcustomersandcolleaguesfromall countries
and cultures.Consistentlyexceedingexpectationsandaddingextravalue.
Key Account Management
Trade Shows & B2B Events
Product Training
Sales & Distribution Channels
Fluent in Spanish
Sales Management & Reports
Market Research and Analysis
Proficientin Outlook,Word, Excel & PowerPoint
Customer Service Oriented
MicrosoftDynamics CRM, PeopleSoft & QlikView
PROFESSIONAL EXPERIENCE
SGS Tool Company,Munroe Falls,OH
RegionalSales Manager–Latin America
August 2012 – Present
Responsibilities:
 Assistthe development, implementation and management of the solid carbidecutting
tools market and sales strategies within the Latin America region in accordancewith
corporate goals.
 Support and develop distribution network in Argentina, Brazil,Colombia,Costa Rica,
Dominican Republic,Nicaragua, Perú,Puerto Rico and Uruguay to ensure continuous best
in class serviceand solutionsto all end users. Other countries visited for business
development includeChileand Panamá.
 Analyze market to determine customer needs, priceschedules and discountrates.
 Sales reportingof revenue, prospective sales,and areas of proposed distributor and end
user expansion.
 Buildinga strongdealer sales pipelineto develop sales opportunities.
 Assistbusinessintelligence(assessingmarkettrends).
 Manage and staff trade shows and various industry conferences in North and South
America.
 Responsiblefor budget planning,distribution selection,and sales forecasting.
 International customer servicesupportfor Australia,MiddleEastand India.
SGS Tool Company,Munroe Falls,OH
Director of InsideSales& CustomerService
March 2010 – August 2012
Responsibilities:
 Coached and counseled insidesales teamon customer servicebest practices,techniques
and issueresolution.Conducted performance reviews on an annual or as needed basis.

2. Sergio E. Ríos • (216) 798-0819• srios10204@sbcglobal.net Page 2
 Addressed customer complaints by implementing correctiveactions alongwith the quality
control procedures and ISO guidelines.Recorded and reported data in UniPointsoftware.
 Provided data and sales forecastto materials for production schedulingand material &
planningrequirements.
 Managed product backorders through the manufacturingprocess to determine and
minimizeshipment delays to customers. Recommended additional options.
 Prepared reports showingsales volume,potential sales and proposed sales expansion.
 Assisted Sales and Engineering on new product development, product discontinuation,
customer requirements and market trends.
 Responsiblefor setting up product attributes and pricing in OraclePeopleSoft software.
 Participated in cross functional teams with marketing, information technology, product
development and operations in order to meet accountperformance and customers’
expectations (project management).
 Scheduled associatework schedules and performed time keeping (Kronos) related
requirements. Coordinated customer servicefunction includinghiring,schedulingand
training.
SGS Tool Company,Munroe Falls,OH
InternationalTerritory Manager
January 2008 – March 2010
Responsibilities:
 Managed and supervised of all territory sales,marketing,and pricing activities,including account
service,accountselection and productdirection for Mexico, Argentina, Brazil,Colombia,the
Caribbean,Spain,Portugal,Italy and India.
 Supported customers in the solid carbidecuttingtools industry utilizingknowledgeof products,
manufacturing facilities and capacity,pricingpolicies and sales and marketing department policies,
goals and objectives.
 Maintained all quotedocumentation with accuratepricing,exchangerates and monitored
economic indicators.
 Assessed competitive activity,providinganalysis and creating potential methods of attainingnew
accounts/distributors.
 Gross margin/profitability analysis and control.
 Coordination of territory payment collection and credits with accounting.
 Performed translations in Spanish as needed for brochures,advertisements and documents.
The SpanishAmericanCommittee,Cleveland, OH
EmploymentProgramCoordinator/Job DeveloperSpecialist
February 2006 – January 2008
Responsibilities:
 Business development for the creation of employment opportunities.
 Comprehensive and intensiveCase Management.
 Executed grant contractreviews periodically to assureprogramcomplianceand deadlines.
 Created and submitted Weekly/Monthly Reports, via internet based reporting systems (Cuyahoga
County Provider Gateway).
 Maintained caseload roster and followup appointments with OWF caserecipients.
 Referral for supportiveservices.
 Conducted Job Readiness Classes with emphasis on motivation and employment related topics.
Assessments and testing duties.
 Coordinated events: Job Fairs,creatingflyers,marketing to public,coordinatingschedules and
resources.

3. Sergio E. Ríos • (216) 798-0819• srios10204@sbcglobal.net Page 3
 Maintained relationship with customers:Self-sufficientCoaches (Cuyahoga County) for increased
referral of customers and clients for employment.
A-Spine Inc.,Cleveland,OH(remote)
Latin America Sales Manager
April 2001 – December 2006
Responsibilities:
 Responsiblefor the management of distributors of spinal medical devices in Latin America
(Argentina, Brazil, Venezuela and Mexico).
 Duties included marketingsupport, development of regional business plans,and
establishmentof new distributors.
 Promoted spinal implantsystems attrade shows such as American Academy of Orthopedic
Surgeons, North American Spine Society and others includingcountry traumatology
societies.
 Traveled internationally to visitaccounts and promote the saleof products for Trauma and
Deformity pathologies.
DePuy AcroMeda Johnson&JohnsonCompany
Latin America Sales Manager
November 1991 – June 1999
Responsibilities:
 Responsiblefor sales and distribution of spinal medical devices in Latin America.Worked
closely with distribution network to develop and implement regional strategy with a short
and long term business plan.
 Monitored and started productregistration in various Latin American countries.
 Responsiblefor order process efficiency,export documentation accuracy, marketing
support, accountreceivables and payables.
 Management and coordination of hands-on workshops for end-user customer clinical
education (orthopedic surgeons),distributor and hospital clinical education,and LATAM
sales organization training. Attended surgeries in OR when necessary.
 Distribution contractreview,implementation and execution for contractnon-conformances
to determine business continuity and/or termination. Cross functional interaction with Legal
Department.
 Analyzed statistical trends to determine sales potential and inventory requirements.
 Resolved customer complaints regardingsales,quality and service.
 Traveled to assigned territories which included: Argentina, Chile,Colombia,Venezuela,
Mexico and Puerto Rico.
EDUCATION
Universidad Adventista de las Antillas (Antillian College),Mayagüez, Puerto Rico - (Accredited by MSCHE)
B.A. History (GPA: Major 3.57; Overall 3.31 ) - Secondary School Education (Minor)
1983
REFERENCES
References are availableupon request.