Updated Resume

1.
PAMELA
A.RANALLO
344
Cedarville
Street
•
Pittsburgh,
Pennsylvania
15224
•
412-­‐715-­‐7466
(cell)
•
pamfranallo@gmail.com
PROFILE
A
seasoned
professional
and
effectual
leader
with
a
proven
ability
to
excel
in
current
position
• Project
management
• New
product
launches,
brand
development
and
promotional
videos
• Public
Relations
Management,
including
presentations,
proposals,
corporate
communications
• Lead
Generation
110%
over
goal,
2
consecutive
years
• National
tradeshows
and
Events
Execution
and
Management,
including
fundraising
and
donor
solicitation
• Market
research
• New
product
branding
and
roll
out
• Sales
Training
Management
• Office
Management
EXPERIENCE:
FIRST
INSIGHT,
INC.
March
2014
-­‐
Present
Marketing
and
Sales
Specialist/Event
Coordinator
o Implement
and
manage
sales
planning
strategy
via
salesforce.com
and
LinkedIn
Sales
Navigator
o Implement
and
manage
quarterly
internal
newsletter
and
corporate
press
kits
o Implement
and
manage
lead
generation
strategy
o Trade
Show
planning
and
execution
24
events
per
year
o Planning
and
management
of
corporate
VIP
executive
dinners
and
offsite
training
o Planning
and
execution
of
International
VIP
executive
dinners
o Sales
support,
including:
§
New
hire
certification
preparation
§
Development
and
roll
out
of
Best
Practices
Program
§
Coaching
and
instruction
on
new
customer
prospecting
o HR
support,
including:
§ Reviewing
applications
and
screening
for
qualified
candidates
§ Reference
checks
on
candidates
§ Sales
assessment
profile
development
§ Acquisition
of
corporate
rates
for
hotels
and
airlines
to
achieve
cost
saving
o Obtained
15
hotel
corporate
discounts
across
7
states
o Obtained
3
airline
corporate
discounts
company
wide
§ Travel
expense
assessments
and
development
of
cost
saving
proposals
PRECISION
THERAPEUTICS,
INC.
October
2007
–
March
2014
PR/Corporate
and
Sales
Marketing
Communications
Leader
Biotech
and
Medical
Marketing
Specialist
• Public
Relations
and
Corporate
Communications
Leader
o Developed
and
managed
PR
strategy
and
implementation
of
media
communications
and
outreach
o Managed
internal
and
external
communications
through
press
releases,
corporate
newsletter,
social
media,
events
and
media
kit
o Managed
development
of
corporate,
patient
and
client
videos
• Marketing
Specialist
o Owned
the
development
and
execution
of
all
marketing
efforts
from
start
to
finish
(email
campaigns,
trade
shows,
lead
generation
efforts,
brand
awareness
efforts,
creative,
communications,
advertising,
etc.)
o Created,
managed,
implemented
and
measured
marketing
programs
that
enhance
the
company’s
image,
create
brand
awareness
and
establish
market
position
o Provided
effective
marketing
support
to
Sales
and
other
departments
and
create
a
compelling
messages
to
target
markets
resulting
in
prospective
leads;
successfully
helping
to
double
the
sales
pipeline
in
18
months
o Integral
part
in
the
successful
launch
of
two
new
product
offerings
for
the
company
including
development
planning,
user
interface
usability,
identifying
target
markets
and
go-­‐to
market
strategies.
o Create
brand
messaging
for
current
and
future
products
o Develop
marketing
plan
of
action
for
new
products
o Develop
and
rollout
new
products
and
sales
collateral
for
all
reps
and
events
o Responsible
for
executing
platform
strategies
for
proprietary
products
(ChemoFx
®
,
BioSpeciFx
®
,
GeneFx
®
)
• Sales
Training
Manager
o Trained
new
hires
and
marketing
personnel
on
clinical
publications,
sales
collateral
and
medical
education
o Developed
field
training
methods
to
acquire
new
client
accounts
and
maintain
relationships
with
key
clients
o Developed
and
fostered
professional
selling
skills
and
best
practice
methods
o Managed
onboarding
of
all
sales
hires
• Patient
Advocacy
Project
Manager

2. o Developed
and
executed
Patient
Reach
Strategy
o Developed
patient
messaging
and
educational
materials
o Recruited
advocacy
support
and
coordinated
all
activities
to
develop
advocacy
relationships
• Event
Coordinator
o Coordinated
company
participation
and
sponsorship
in
local
and
national
events
o Coordinated
and
implemented
annual
tradeshow
events,
national
sales
meetings,
executive
strategic
planning
and
regional
business
meetings
o Impact
the
market
share
through
coordinating
and
implementing
medical
education
activities,
programs
and
special
projects
o Manage
all
local
and
national
tradeshows,
advisory
boards
and
symposia
THE
WESTERN
PENNSYLVANIA
HOSPITAL
FOUNDATION
November
2004
–
October
2007
Event
Coordinator/Donor
Solicitor
o Planned
and
implemented
the
Hospitals
two
largest
fundraising
events.
o Planned
and
implemented
Hospital
Donor
Receptions
o Coordinated
annual
employee
campaign
and
the
United
Way
campaign.
o Managed
donor
solicitation
and
recruitment
of
sponsorships
o Effectively
communicated
with
employees,
physicians,
volunteers
and
donors
to
identify
areas
of
need,
promotion
of
events,
progress,
and
outcomes.
o Managed
communications,
correspondence,
and
written
publication
from
the
Foundation
ANTHONY
M.
DIGIOIA,
III,
M.DRENAISSANCE
ORTHOPAEDICS,
PC
October
1999-­‐
November
2004
Office
Coordinator
Medico-­‐legal
CoordinatorSurgery
SchedulerHIPAA
Officer
o Direct
supervisor
of
entire
front
office
staff,
including
23+
employees
o Oversaw
and
implemented
company
policies
and
procedures,
employee
protocols
and
records
o Drafted
correspondence
and
reports
on
behalf
of
the
Chief
Executive
Officer
o Provided
disciplinary
action
regarding
employee
work
ethics;
Interview,
hire
and
train
new
staff
o Managing
Coordinator
of
all
legal
business,
including
Independent
Medical
Evaluations,
Depositions,
Expert
Witnessing,
Malpractice
Insurance,
HIPAA
issues
EDUCATION:
Duquesne
University
–
Bachelor
of
Science
in
English
Literature
December
1986
Chatham
University
–
Masters
Program
for
Professional
Writing
Currently
enrolled