This document is a resume for Pamela A. Ranallo that outlines her contact information, professional profile, work experience, and qualifications. She has over 15 years of experience in marketing, public relations, project management, sales training, and event coordination. Her most recent role is a Marketing and Sales Specialist/Event Coordinator at First Insight, Inc. where she implements strategic planning, manages trade shows and events, and provides sales and HR support.

1.
PAMELA
A.RANALLO
344
Cedarville
Street
•
Pittsburgh,
Pennsylvania
15224
•
412-­‐715-­‐7466
(cell)
•
pamfranallo@gmail.com
PROFILE
A
seasoned
professional
and
effectual
leader
with
a
proven
ability
to
excel
in
current
position
• Project
management
• New
product
launches,
brand
development
and
promotional
videos
• Public
Relations
Management,
including
presentations,
proposals,
corporate
communications
• Lead
Generation
110%
over
goal,
2
consecutive
years
• National
tradeshows
and
Events
Execution
and
Management,
including
fundraising
and
donor
solicitation
• Market
research
• New
product
branding
and
roll
out
• Sales
Training
Management
• Office
Management
EXPERIENCE:
FIRST
INSIGHT,
INC.
March
2014
-­‐
Present
Marketing
and
Sales
Specialist/Event
Coordinator
o Implement
and
manage
sales
planning
strategy
via
salesforce.com
and
LinkedIn
Sales
Navigator
o Implement
and
manage
quarterly
internal
newsletter
and
corporate
press
kits
o Implement
and
manage
lead
generation
strategy
o Trade
Show
planning
and
execution
24
events
per
year
o Planning
and
management
of
corporate
VIP
executive
dinners
and
offsite
training
o Planning
and
execution
of
International
VIP
executive
dinners
o Sales
support,
including:
§
New
hire
certification
preparation
§
Development
and
roll
out
of
Best
Practices
Program
§
Coaching
and
instruction
on
new
customer
prospecting
o HR
support,
including:
§ Reviewing
applications
and
screening
for
qualified
candidates
§ Reference
checks
on
candidates
§ Sales
assessment
profile
development
§ Acquisition
of
corporate
rates
for
hotels
and
airlines
to
achieve
cost
saving
o Obtained
15
hotel
corporate
discounts
across
7
states
o Obtained
3
airline
corporate
discounts
company
wide
§ Travel
expense
assessments
and
development
of
cost
saving
proposals
PRECISION
THERAPEUTICS,
INC.
October
2007
–
March
2014
PR/Corporate
and
Sales
Marketing
Communications
Leader
Biotech
and
Medical
Marketing
Specialist
• Public
Relations
and
Corporate
Communications
Leader
o Developed
and
managed
PR
strategy
and
implementation
of
media
communications
and
outreach
o Managed
internal
and
external
communications
through
press
releases,
corporate
newsletter,
social
media,
events
and
media
kit
o Managed
development
of
corporate,
patient
and
client
videos
• Marketing
Specialist
o Owned
the
development
and
execution
of
all
marketing
efforts
from
start
to
finish
(email
campaigns,
trade
shows,
lead
generation
efforts,
brand
awareness
efforts,
creative,
communications,
advertising,
etc.)
o Created,
managed,
implemented
and
measured
marketing
programs
that
enhance
the
company’s
image,
create
brand
awareness
and
establish
market
position
o Provided
effective
marketing
support
to
Sales
and
other
departments
and
create
a
compelling
messages
to
target
markets
resulting
in
prospective
leads;
successfully
helping
to
double
the
sales
pipeline
in
18
months
o Integral
part
in
the
successful
launch
of
two
new
product
offerings
for
the
company
including
development
planning,
user
interface
usability,
identifying
target
markets
and
go-­‐to
market
strategies.
o Create
brand
messaging
for
current
and
future
products
o Develop
marketing
plan
of
action
for
new
products
o Develop
and
rollout
new
products
and
sales
collateral
for
all
reps
and
events
o Responsible
for
executing
platform
strategies
for
proprietary
products
(ChemoFx
®
,
BioSpeciFx
®
,
GeneFx
®
)
• Sales
Training
Manager
o Trained
new
hires
and
marketing
personnel
on
clinical
publications,
sales
collateral
and
medical
education
o Developed
field
training
methods
to
acquire
new
client
accounts
and
maintain
relationships
with
key
clients
o Developed
and
fostered
professional
selling
skills
and
best
practice
methods
o Managed
onboarding
of
all
sales
hires
• Patient
Advocacy
Project
Manager

2. o Developed
and
executed
Patient
Reach
Strategy
o Developed
patient
messaging
and
educational
materials
o Recruited
advocacy
support
and
coordinated
all
activities
to
develop
advocacy
relationships
• Event
Coordinator
o Coordinated
company
participation
and
sponsorship
in
local
and
national
events
o Coordinated
and
implemented
annual
tradeshow
events,
national
sales
meetings,
executive
strategic
planning
and
regional
business
meetings
o Impact
the
market
share
through
coordinating
and
implementing
medical
education
activities,
programs
and
special
projects
o Manage
all
local
and
national
tradeshows,
advisory
boards
and
symposia
THE
WESTERN
PENNSYLVANIA
HOSPITAL
FOUNDATION
November
2004
–
October
2007
Event
Coordinator/Donor
Solicitor
o Planned
and
implemented
the
Hospitals
two
largest
fundraising
events.
o Planned
and
implemented
Hospital
Donor
Receptions
o Coordinated
annual
employee
campaign
and
the
United
Way
campaign.
o Managed
donor
solicitation
and
recruitment
of
sponsorships
o Effectively
communicated
with
employees,
physicians,
volunteers
and
donors
to
identify
areas
of
need,
promotion
of
events,
progress,
and
outcomes.
o Managed
communications,
correspondence,
and
written
publication
from
the
Foundation
ANTHONY
M.
DIGIOIA,
III,
M.DRENAISSANCE
ORTHOPAEDICS,
PC
October
1999-­‐
November
2004
Office
Coordinator
Medico-­‐legal
CoordinatorSurgery
SchedulerHIPAA
Officer
o Direct
supervisor
of
entire
front
office
staff,
including
23+
employees
o Oversaw
and
implemented
company
policies
and
procedures,
employee
protocols
and
records
o Drafted
correspondence
and
reports
on
behalf
of
the
Chief
Executive
Officer
o Provided
disciplinary
action
regarding
employee
work
ethics;
Interview,
hire
and
train
new
staff
o Managing
Coordinator
of
all
legal
business,
including
Independent
Medical
Evaluations,
Depositions,
Expert
Witnessing,
Malpractice
Insurance,
HIPAA
issues
EDUCATION:
Duquesne
University
–
Bachelor
of
Science
in
English
Literature
December
1986
Chatham
University
–
Masters
Program
for
Professional
Writing
Currently
enrolled