Monica Eugenia Hernandez Sandoval has over 15 years of experience in marketing and sales roles in the pharmaceutical and cosmetics industries. She has a proven track record of successfully launching new products, developing markets, and leading strategic planning. Her experience includes roles at several large pharmaceutical companies where she managed product lines, led teams, developed marketing strategies, and increased sales. She has a master's degree in business administration with a specialization in international marketing.

1. MONICA EUGENIA HERNANDEZ SANDOVAL
Address: Zenzontle 252. Las Alamedas. Atizapan de Zaragoza. Mexico State. Mexico. Zip 52970
Home: (011 52) 55 2871 0008  Mobile: (011 521) 55 1006 4506  email:mohdez_75@yahoo.com
Date of Birth: December 10, 1975. México City
SENIOR MARKETING & SALES EXECUTIVE
Highly accomplished and result driven with more than 15 years of experience in the Pharmaceutical, Biotechnology
and Cosmetic Industry in some of the fortune 500 pharma and healthcare companies. Proven experience in new product
launch, market development and business & strategic planning. Recognized for the ability to lead marketing and sales
teams. Listening skills and collaboration style to quickly productive relationship with healthcare physicians, key decision
makers, KOL’s and patients. Demonstrated experience as coordinator of media & advertising agencies and events.
HABILITIES AND COMPETENCES
Good verbal communication skills, supervisory skills, good interpersonal skills, customer service skills. Good
organizational skills, leadership skills. Positive attitude and fast learner. Ability to work under pressure, passion for
excellence and high quality. Innovation in the design for new strategies.
LANGUAGES. English (IELTS 7.0), Spanish mother tongue, Basic French.
EDUCATION
 Master Degree in Business Administration with an International Marketing Specialization
Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM – CEM)
10/01/2000 - 13/12/2002.
 Bachelor´s degree in Marketing with an International Business Specialization.
Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM – CEM)
10/08/1993 - 08/12/1997
PROFESSIONAL EXPERIENCE
IDEACREA (29/10/2010 – to date) Own Business
Independent counselloron commercial solutions and marketing strategies for small business.
 Advise small and medium sized business on strategies to improve marketability of products and services.
 Effectively consult clients through proposed marketing strategies to increase sales,market share,ROI.
 Prospecting, sales and public relations activities to increase the number of clients for IdeaCrea.
 Conducted,development and implementation of the counsellor proposal.
Some of the main clients have been:
• Synthesis Communications (advertising and communications agency), where a join collaboration of the marketing
strategy was developed for biotech products as:
- Tasigna. Biological treatment for leukemia chronic myeloid. Novartis
- Rebif. Interferon for Multiple Sclerosis. Merck
- Humira. Biological treatment, monoclonal antibody, for Psoriasis. Abbott.
• StarMedica Hospitals. Consulting for a massive advertising campaign supporting the regulatory affairs activities.
• Amaya Astron Seating. Development of the commercial strategy for USA and Canada Market.
SANDOZ NOVARTIS (11/05/2010 – 28/10/2010)
HIGHLY SPECIALISED PRODUCT MANAGER-
Omnitrope. Human Grow Hormone launch project advisor.
 Preparation of the business plan and marketing strategy for the product launch planned for 2011.
 Market analysis to develop price strategy,CRM program for patients,and medical visitor strategy.
Achievements: To consolidate the brand team, from the permanent product manager to the medical visitors.
MERCK SERONO (17/09/2007 – 19/10/2009).
BIOTECH TERAPEUTIC UNIT MANAGER.
o Metabolism, managing Saizen (Somatropina), growth human hormone.
o Dermatology, handling Raptiva (Efalizumab), a recombinant humanized monoclonal. An antibody
immunosuppressant to treat Psoriasis.

2.  Head of area, leading and evaluation performance of sales and marketing team, 30 direct and indirect reports.
 Fully responsible for generating 154 mdp of sales budget.
 Developed and implemented marketing intelligent plan emphasizing critical success factors and identification of new
growth opportunities
 Opportunity assessment for driving decisions for the launch of high specialized /orphand drugs.
 Inclusion in basic formularies of different governmental health institutions and tender participations.
 Relationship with national e international physicians’ organizations, KOL’s leaders and advisory boards.
 Participation but also responsible of the organization of national e international congresses and symposia.
 Set in international programs and local adaptation of international strategies.
Achievements:
 Gain 2010 IMSS tender of code 5163 Somatropine 4Ui with 220,000 units.
 During 2008, the brand increased 111% in sales vs the previous year and 69% vs the original budget.
 Inclusion to ISSSTE, PEMEX, ISSEMYM, ISSTESON & ISSSTELEON Basic formularies
 Winner of the “Best Seller” for the business in 2008
ASTRAZENECA (18/09/2006 – 14/09/2007).
OTC SR PRODUCT MANAGER
 Responsible of 3 different OTC brands Xyloproct (hemorrhoids treatment 5 sku’s), Xyloderm (topical cream for skin
problems 2 sku’s) and Emla (topic anesthetic 3 sku’s)
 Development and implementation of the marketing plan, in order to achieve the sales budget of 11.5 mdd.
 Responsible of the advertising campaign, coordinating activities as brand sponsor and product placement in soap
operas, TV shows, radio and magazines
 Develop of BTL promotional activities as: sales promotors, POP materials, sampling and price promotions.
 Prepare new product presentations, briefs and reports for headquarters
Achievements: Xyloderm increase their sales by 99.69% in 2007 vs 2006, growing 2.7pp of market share in units.
Xyloproct also had a growth of 2.9pp of market share in units in 2006 vs 2007, also we launched a very successful mass
media campaign named “El primo de un amigo, experto en hemorroides” (The cousin of a friend, expert in
hemorrhoids).
LABORATORIOS SERRAL SA DE CV (05/10/2005 – 15/09/2006).
MARKETING MANAGER – DERMATOLOGY DIVISION
 Marketing manager of 8 different brands (30 sku’s) for different skin diseases: Atopic dermatitis, acne, mycosis, a
sun protection line, allergies and irritations.
 Design distribution networks for acne treatment as part of patient loyalty program products.
 Leading marketing team and 30 medical visitors and 2 regional sales manager’s indirect report.
 Responsible for marketing plans and their implementation considering the medical visitor strategy.
 Public relation, responsible of direct sales to physicians, the patient programs and the coordination and participation
in national and international congresses.
Achievements: In charge of designing and launching a medical reward program focused on increasing the prescriptions
rate by dermatologist of Neotrex (Isotetrinoin an anti-acne drug). Among this program the dermatologists were
motivated to increase their Neotrex Prescriptions in return for accumulated points, after a year, the doctor could change
this points for scholarships to international or national congresses. The last contest that I coordinated was the European
Dermatologic congress in Athena’s, Greece.
With this program Neotrex increased 4.32 pp of MS in units vs the previous year, increasing by 124% its units sales.
PIERRE FABRE LABORATORIES (06/05/2003 – 26/11/2004)
DERMATOLOGY MARKETING MANAGER
 Directly responsible for the complete dermatologic division, compose of 8 derma cosmetic brands (Avene, Ducray,
Aderma, Rener Furterer, PFS, Klorane, Galenic, Enlacyl).
 Responsible for generating 10mdp of sales budget
 Leader of the marketing team (5 direct reports) and over 120 (sales indirect reports)
 Negotiates with drug stores, distributors and retail clients to close deals and implement sales strategies and product
exhibition to grow the business.
 Public relations activities with national and international dermatologist associations and KOL’s.
Achievements: In this period I participated in the negotiations and implementation of a joint venture with “Derma
Farmacias Dermatologicas” in other to increase the number of pharmacies around the country in exchange of having the
main and the biggest spaces inside the news. As a result of this joint venture, almost all the brand showed an high sales
increase, mainly the brand Aderma Ducray with the Atopic dermatitis line Exomega, that in 2004 increased 4.9pp of
market share versus the previous year.