MEDIA EVALUATION

1. EVALUATION
QUESTION 2:
How effective is the combination of your main
product and ancillary tasks?

2. • When initially researching music videos
combined with digipaks and webpages we
identified that there would often be several
features (e.g. location, typeface, images)
that were found in both the video, digipak
and webpage, keeping a consistent
continuity. We acknowledged that a
promotional package needed these links
and we realised that it was important to
have links throughout our products
because a promotional package needs
brand identity in order to be successful.
This was a convention that we decided we
to follow throughout all of our products so
that the audience could easily relate all of
our products and group them together,
which would establish an effective brand
identity.
We identified that often brands and artists
will keep one if not several continuous
themes throughout all of their media
products. This is a feature that we were
keen to employ in our products as it would
provide the basis for our creative decision
making for all 3 products. We decided to
use the Indie theme of nature throughout
our music video (main product), digipak
and webpage (ancillary products).

3. • During our research, we found that there is existing emphasis to
provide strong continuity particularly between the digipak and
webpage, in order to achieve a successful brand identity. For
example, below displays the similarities between Gabrielle
Aplin’s digipak (left) and webpage (right): Links established:
Same typeface used
-Reference (promotion) of digipak
included on webpage
Same house colours:
-Grey, black and white gloomy colours.
We noticed that one way in which these
Same image featured
products achieve permanence is the regular use
of the same typeface, house colours and themes
of each product.
Element of simplicity:
-Not much text

4. • This is a convention we adopted and
used on our products. Our digipak and
webpage both follow this convention
as the same types of typeface are
featured, a consistent theme is
apparent (nature and mystery), and the
house colours are consistent
throughout both products.
• We have featured the same type of
natural setting, house colours and
typeface throughout our ancillary
products. We have made the ancillary
products as personal as possible,
displaying a message to the fans,
lyrics to the song, tour dates and more.
Doing this is essentially a convention
of the Indie genre we have broken
throughout the production of our
products, as typical Indie genre
products tend to be simple with lack of
text. However, we believe subverting
this convention has worked to our
advantage as it will then build a
relationship between the audience and
the artist, which will lead them check
out the webpage to see extensive
information about the artist such as
tour dates, galleries, news, videos,
events and merchandise.

5. • By using the same
features to establish
brand identity on
each of our media
products, we
believe it makes
them look more
sophisticated due to
the fact that there
are not several
contrasting
elements clashing
against each other.
This is something
we were extremely
keen to avoid as we
did not want our
products to look
cheap and
unprofessional.