6. Synergistic Links
My main and ancillary texts are synergistically linked through the use of
the following;
• The typeface - The same style of font for the song title is used across
all the media texts. The same style allows audiences to easily
recognise the product and link it to the other ancillary texts.
Music Video
Magazine Advert Digipak
7. • The Character and Costume - The main character in the music video
is also used on the front of the digipak as well as the the magazine
advert. It was very important that the costume was the same to
create a realism and consistency across the texts.
Synergistic Links
Music Video Magazine Advert Digipak
8. • The location - The location of a park in London is used as the setting
for the digipak as well as the magazine advert and is used briefly as a
scene in the music video. The music video used many different
locations in London, so it was important to use the same location for
the products to reinforce a link between them.
Synergistic Links
Music Video Magazine Advert
Digipak