The document describes the design elements that were carried over from an album's digipak packaging to its advertisements to maintain consistency, including the close-up image of the artist's face, leafy background, fonts, track listing font, and images used throughout the digipak and adverts. Elements like the release date, logos of where it can be purchased, and production details were also kept the same.

1. Main image: Close
up of artist face.
Leafy background
carried over both
products.
Use of fonts: experimentation
with ‘bold’ to make name stand
out more.
Same fonts from
digipak carried over
to the advert.
Same image of the artist used on the
advertisement.
Track listing
uses same
font as the
album title.
Barcode,
Record label &
production
details
Logos of where
purchasing is
available.
Release date.
2 Fonts used
throughout
digipak.
Website

2. Main image: Close
up of artist face.
Same costume
used throughout
digipak and
adverts.
2 Fonts used
throughout
digipak, also
cooperated in
advertisement
Record label,
and production
information.
3 Panels
Track listing
uses same
font as the
album title.
Images of the
advert same as
digipak, Also
includes image of
the album cover.
Release date.
Logos of where
purchasing is
available.

3. Same background
from digipak
cover and image
from inside
digipak. Image of
album cover. -
synergy
Main Focus of
colours: Black,
White, Orange
Main Image: Close up of
the artist
Same costume
used through
whole digipak and
advert.
Logos of purchase
locations.
Barcode,
Record label
&
production
details
Track listing uses same font as
album title. Only use of 2 fonts.
Special Feature stickers.
Website