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Week 3 exploring your personal brand copy
- 1. 1 PERSONAL BRAND EXPLORATION GEORGE GILMORE PROJECT & PORTFOLIO I WEEK 3 JUNE 21,2020
- 2. IDENTITY The eldest of 3 siblings, George Gilmore was born and raised in Miami , Florida . He was raised in a Spanish culture all his life parents both from Nicaragua who worked hard to provide the best opportunities and life. George has always been a hardcore sports fan with football being his first love . George spent a lot of his early years in the sales world but he knew he had a better calling for himself. So he enrolled at Full Sail University in the Sportscasting program where now he is developing new skills and passion for production, writing, and in front of camera work.
- 3. PROFESSION PRODUCTION AND WRITING FOR ESPN NETWORKS POTENTIAL JOB TITLES: • ASSOCIATE PRODUCER • EXECUTIVE PRODUCER • TELEVISON PRODUCER ENTERTAINER ARCHETYPE- PRODUCING GREAT CONTENT WITH GREAT STORYING TELLING WHICH WILL KEEP THE AUDIENCE WANTING MORE AND STAY ENGAGED. WORKING WITH THE INDUSTRY AND MAKING IT MORE ENGAGING FOR THE EVERYDAY SPORTS FAN AND ANYONE WHO HAPPENS TO WATCH WITH CURIOSITY .
- 4. TARGET AUDIENCE RECRUITERS & HIRING MANAGERS AT ESPN DEMOGRAPHICS: A leader with 33% of 18-24 year olds and 25% of 25-34 year olds listing ESPN.COM as their favorite sports site. PSYCHOGRAPHICS: Two-thirds of the study’s Fitness Edge segment is female, the highest ratio of any of the five fan clusters. This group is the most active in social media, and Fitness Edge fans are more likely than most fans to respond to sponsor activation efforts that use mobile devices. IDEAL AUDIENCE MEMBERS: Amanda McCullough ( Senior Recruiter , Productionand Programming , Amy Riley Senior Recruiter Production Nicholas Ayala Senior Multimedia Sales Manager
- 5. G oals Short Term : ( Right after Graduation, 2022 ) •Secure an entry level associate producer position at ESPN. I will grow my portfolio with producing and scripting all kinds of content for shows such as First Take and SportsCenter. Increase LinkedIn contacts to 30 ESPN members. Mid Term: ( 2027) •Become Executive Producer for such shows as Get Up and First Take. •Creating excellent content and recruiting the best on air talent to lead the way with great story lines and keep increasing viewership. Long Term : (2035) Establish myself as an on air sports caster with a great persona which will allow me to tell the story of sports with my own twist on how the story should be told. Join the National Sports Media Association and assert my position in the industry.
- 6. Notable Skills & Current Proficiencies Hard : Adobe Creative suite 70% Content Creation 65% SOFT : Time Management 75% Critical Thinking 60% Notable Skills Required in the Industry Hard: Writing 75% Graphics 65% SOFT :WEB PAGE CREATION 10% COMMUNICATIONS AND MEDIA 10%
- 7. PROMISE I will help create new ways to brand the network and develop new methods of story telling. By keeping the fans engaged throughout the programmed relative to todays trending topics.
- 8. CREDENTIALS WORK EXPERIENCE : • 13 years in IT sales & Insurance • 4 years lifeguarding Certification: • 440 Insurance license • CPR certified Education: • Sportscasting Bachelor of Science ( 2022)
- 9. George Gilmore Industry Experience : Not engaged at current time Education : Current student enrolled in Sportscasting, B.S. at Full Sail University Skills & Proficiencies: Adobe Creative suite - 70% Content Creation-65% Overall Online Presence : 225 connections, Head shot set up , information provided throughout the profile and active on social media sites. Joseph McVey Industry Experience : Not engaged at current time COMPETITION Education : Current student enrolled in Sportscasting, B.S. at Full Sail University Skills & Proficiences: Presentation skills : n/a Problem solving : n/a Customer Interaction : n/a Overall Online Presence : Less than 100 contacts , needs a professional head shot , and more content needed throughout the profile.
- 10. COMPETITION Industry Experience : 5 years working with MLB Education : B.A. Philosophy Experience : Live Radio Dj - Hosted a 3 hour weekly music rotation show Adversited for the station at live concerts around the greater Denver Area Skills & Profiencies : Creative Direction-4 Project Management -4 Digital Media -7 Online Presence : 391 connections , good head shot, needs more content and more skills Buzz Almon George Gilmore Industry Experience : Not engaged at current time Education : Current student enrolled in Sportscasting, B.S. at Full Sail University Skills & Proficiencies: Adobe Creative suite - 70% Content Creation-65% Overall Online Presence : 225 connections, Head shot set up , information provided throughout the profile and active on social media sites.
- 11. BRAND POSITION I help create curiosity and emotion with every story I tell
- 12. Networking & Marketing Industry Events & Organizations • National Sports Media Association • American Sportscasters Assoication • Maples Leaf Sports Entertainment Teammate Networking Event Wednesday June 24, 2020 Marketing • Instagram and Blog promote with content ,atricles of up to date sport topics around the world . • Full Sail Digital Portfolio site where I can showcase my work and also add great content through my blog . Show case my skills as a writer and producer.
- 13. Professional Developemnt Education Finish Sports casting B.S. by date of March 2022 Technical Skills Adobe Creative Cloud Suite Microsoft outlook Wordpress Soft Skills Critical Thinking Writing Speaking Mentor I will be looking for Senior Prodcuer executive with over 15 yrs experience in the sports casting business . Honest and strong work ethic
- 14. George Gilmore “ I’m ready to show you how I can increase viewership, engagement, and deliver the best story ever told thru the eyes of Sportscasters in today’s industry. Also, with that increase subscriptions to all types of media outlets which will turn increase revenue”