personal brand presentation

1. PERSONAL BRAND EXPLORATION
David Saffold
Project & Portfolio I: Week 3
August 25, ,2019

2. .
David Saffold
.
The oldest of five siblings, I was born in Chicago Illinois and
move to Indianapolis when I was 15 years old with my family
once I enrolled in high school I was placed in a theatre class
and since then I always wanted to be in cinematography but
the state that live in do not offer those type ofclasses at the
time so I attended a 2 year college and earned my degree in
business administration after graduating with high honors I
found full sail and enrolled in full sail university to study
cinematography where I focus on on entertainment such as
television ,audio, sound , animation ,digital marketing ,story
telling and the ends and out of creating a film

3. PROFESSION
Potential Job Titles:
• Motion Picture Projectionist
• Multi media animations
• independent film director
Hero Archetype - feels if someone
wants something .enough then they
can accomplish it. I always seek
master skills and use these powers
to my advantage
Cinematography for Professional Film Organizations
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
1. Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each
industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to
these earnings to arrive at the final brand value.

4. • DEMOGRAPHICS: 70%
Female,and 30 %Male 25-45
years old, Predominately black
african American and white
American College Educated,and
Located in The United States .
• PSYCHOGRAPHICS: Enjoys
volunteer work comedy and family
films spends free time spend time
with friends and family
• IDEAL AUDIENCE MEMBERS:
Allison Mann VP,, Kristina Mc
Robinson HR Mann, Joel
Camerana talent manager.
Recruiters & Hiring Managers at Sony Pictures
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Sony
Pictures.
‣ Connect with, and send a follow up
promotional email to, 40 of Sony Pictures
team members on LinkedIn by November,
2020.
Mid Term: (2025)
• Direct my own multi cultural film Lead a successful
creative film writing campaign aimed at family films
expanding
‣ Expand year-over-year in the film production
entertainment business festival attendance by
25% nationwide by December 31, 2025.
Long Term: (2040)
• Establish my own independent film Company that
brings out the creativity joy and excitement in
upcoming independent film organizations .
‣ I want to save a total of $125,000, complete 7
film festivals and secure 2 business partners
partnerships by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 80%
Public Speaking 75%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 60%
Public Speaking 75%
SOFTHARD

7. I help professional film making organizations
increase film attendance by entertaining and
inspiring American families through creative
television screen storytelling .
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years customer service
• 6 years business management
• 5 years volunteer work
Business management institute
A.S.
• cinematography & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• High honors business management
associates degree
• Perfect attendance.

9. COMPETITION
Mark Gagnon
Industry Experience:
• Writer full ,producer,director
Education:
• Since of cinematography B.S. at Full Sail University
Leadership Experience:
• Special operations Team sergeant
• U.S. Army Airforces
Skills and Proficiencies:
• Public Speaking - 70 endorsements
• Social Media - 62 endorsements
• Microsoft Office - 74 endorsements
David Saffold
Overall Online Presence:
• More than 500 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL
• https://www.linkedin.com/in/mark-gagnon-16226732/:
Poor, 40 out of 100
Industry experience
Film producer and writer
Education:
• A.S degree in business management at Itt-Tech
Institute
• Current student enrolled in science of cinematography ,
B.S. at Full Sail University
Leadership Experience:
• Former business club president
• Business owner
Skills and Proficiencies:
• Microsoft office - 2 endorsements
• Adobe Creative Suite - 2 endorsements
• Public Speaking - 62endorsements
Overall Online Presence:
• 80+ connections, banner image not customized, no
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized no
• https://www.linkedin.com/in/david-saffold-b21573a2/:
Average, 30 out of 100

10. COMPETITION
Marquis Dion
Industry Experience:
• Sports marketing media
Education:
• Sports communication
Noteworthy Experience:
• Entrepreneurship - created research project for
Charleston river dogs that identified a strategic need
Skills and Proficiencies:
• Ticket Sales - 1 endorsements
• Live Events - 1 endorsements
• Event Planning - 1 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image looks professional
polished headshot, detailed profile summaries, 3
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 65 out of 100
Industry Experience:
business owner commercial
trucking company
Education:
A.S degree in business management at Itt-
Tech Institute
• Current student enrolled in science of cinematography ,
B.S. at Full Sail University
Leadership Experience:former business club
president for Itt
Former business club president
• Business owner
Skills and Proficiencies:
Microsoft office - 2 endorsements
• Adobe Creative Suite - 2 endorsements
• Public Speaking - 62endorsements
Overall Online Presence: 80+ connections,
banner image not customized, no professional
headshot, detailed summaries throughout
profile with two content pieces, no articles
published, sporadically active on personal
social media accounts, URL customized no
• https://www.linkedin.com/in/david-saffold-b21573a2/:
Average, 30 out of 100

11. BRAND POSITION
incourage, and motivate up coming film
directors in American culture by sharing my
creative storytelling that will leave them in
suspense .
SAFFOLD
David last name became his
the nickname in high school
because the way he played
football give the team fans
hope

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”; 15
min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in rodeo industry; family man that upholds
Christian values, Jan. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Fullie Salen
You know that new movies and commercials come
out every day so what I will produce is good quality films with
great story line and plots along with talented actors to star in the film I been
wanting to make films since I was a kid .so I will do is use the skills that I
have obtained from full sail and produce at least 3 films a year
“
”

15. REFERENCES
Mark Gagnon (2019) www.linkedin.com
www.Sonypicytures .com
Microsoft word
www.Unsplash.com
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
PBR. (2019). PBR Company Page on Glassdoor. Retrieved
April 14, 2019, from https://www.glassdoor.com/Overview/
Working-at-PBR-EI_IE22119.11,14.htm
PBR Career Site. (2019). Public Relations Manager - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/communications-community-relations/
public-relations-manager-1955827
PBR Career Site. (2019). Social Media Coordinator - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/marketing/social-media-
coordinator-1955728
Professional Bull Riders, LLC. (2019). Professional Bull Riders,
LLC Company Page on LinkedIn. Retrieved April 14, 2019,
from https://www.linkedin.com/company/professional-bull-
riders-inc./
RodeoCommittees.org. (2019). 2019 Global Rodeo
Conference. Retrieved April 14, 2019, from https://
www.rodeocommittees.org/events/2019/2019-global-rodeo-
conference
SilverSpursRodeo.com. (2019). Event Schedule. Retrieved
April 14, 2019, from https://www.silverspursrodeo.com/event-
schedule/