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Value and Contrast
2D_Thomas Green
Value
• “Value”
• Value refers to relative light and dark in a
sample. Hue is circular and continuous, but
value is linear...
Value Scale-Color Wheel
Value Creates the illusion of Volume
All colors have value
The lightness or darkness of a color is called its value.
• Tints are light values that are made by mixing a color with wh...
Illusions can be created in values by
simultaneous contrast
Line, Space, Shape, Colour, Type, Weight, Concept
CONTRAST
Contrast
What is it? Contrast happens when two elements on a page are different. For example
it happens when two opposing colors ar...
• To achieve contrast the elements must be completely
different. But what does contrast really do?
1. Attracts the eye
2. ...
Attracts the eye
Creates focus
Contrast
Contrast
Contrast
Contrast
Contrast
Contrast
Contrast
Contrast
Simultaneous Contrast
Simultaneous Contrast
Green 2 d_08value and contrast
Green 2 d_08value and contrast
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Green 2 d_08value and contrast

Value and Contrast

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Green 2 d_08value and contrast

  1. 1. Value and Contrast 2D_Thomas Green
  2. 2. Value • “Value” • Value refers to relative light and dark in a sample. Hue is circular and continuous, but value is linear and progressive.”
  3. 3. Value Scale-Color Wheel
  4. 4. Value Creates the illusion of Volume
  5. 5. All colors have value
  6. 6. The lightness or darkness of a color is called its value. • Tints are light values that are made by mixing a color with white. For example, pink is a tint of red (red and white), and gray is a tint of black (black and white). Tones are created by mixing with a shade of gray and possibly just muting the color, but not changing the value. • Shades are dark values that are made by mixing a color with black. Maroon is a shade of red, and navy is a shade of blue.
  7. 7. Illusions can be created in values by simultaneous contrast
  8. 8. Line, Space, Shape, Colour, Type, Weight, Concept CONTRAST
  9. 9. Contrast
  10. 10. What is it? Contrast happens when two elements on a page are different. For example it happens when two opposing colors are used in a design between the text and the background or in the size and style of type. Our eyes like contrast.
  11. 11. • To achieve contrast the elements must be completely different. But what does contrast really do? 1. Attracts the eye 2. Organizes content/information 3. Creates focus What Does it do?
  12. 12. Attracts the eye
  13. 13. Creates focus
  14. 14. Contrast
  15. 15. Contrast
  16. 16. Contrast
  17. 17. Contrast
  18. 18. Contrast
  19. 19. Contrast
  20. 20. Contrast
  21. 21. Contrast
  22. 22. Simultaneous Contrast
  23. 23. Simultaneous Contrast

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