Elements and principles of design "Contrast"

1. PRESENTED BY UJALA ANWAR
MAHNOOR KHALID
SANA BIBI
JAVERIA FAISAL
MOMINA BILAL
BACHELORS IN TEXTILE AND FASHION
DESIGNING

2.  Contrast
 Contrast refers to differences in values,
colors, textures, shapes, and other elements.
 Contrasts create visual excitement, and add
interest to the work.
 If all the art elements - value, for example -
are the same, the result is monotonous and
unexciting.

3.  We can find at least eight kinds of contrast, which naturally develops an
overall sense of variety.
 Pattern contrast: intricate pattern vs. no pattern
 Edge contrast: hard edge vs. soft edges
 Value contrast: dark, middle and light values
 Intensity contrast: pure colors vs. muted colors
 Temperature contrast: cool colors vs. warm colors
 Texture contrast: textured vs. smooth
 Shape contrast: organic shapes vs. geometric shapes
 Size contrast: large shapes vs. small shapes

6.  Importance of Contrast
 Focus
 Contrast creates focus. In the iPod
advertisement below, the designer used a
silhouetted character on a brightly green colored
background in contrast with the iPod and
 earphones in white. The design creates contrast
and focuses the viewers' attention on the music
player.

8.  Organization
 Contrast help with organizing the
information and improving the clarity of the
message. Contrast helps lead the reader’s
eye into and through your
 layout. Each component is but a piece of the
overall project message and objective. With
creative uses of contrast, you can influence
user choices and compel specific actions.

10.  Appeal
 A main reason to use contrast in a design,
whether for print or web, is to grab
attention. Contrast creates an impact, but
too high contrast between design elements
might give an unsettled and messy
impression.

12.  Contrast with Value
 The relative lightness or darkness of two
elements to each other can create a contrast
in value. Whether with shades of gray or
tints and shades of a single color, the further
apart the values the greater the contrast.

14.  The other picture shows a sunset image. One
can see that the value contrast is much
lighter than in the rain forest picture.
Imagine viewing this photo without any value
contrast and no light sunset hues. It would
make it difficult to see what’s going on in the
photo.

16.  Contrast is an important element of
composition. We create contrast, most
frequently, with color. Sometimes even with
texture. But rarely with shape. These five
rooms, though, play with different forms to
create that always-important opposition and
interest between pieces (or even within the
same piece).
 To get the look at home, try mixing boxier or
geometric pieces with curvy, round ones. The
contrast will lend your space lots of visual
interest – and even some positive tension, if
the pieces really act like opposing poles.

18.  Contrast fabric is a term used in sewing used to
refer to a fabric piece or embellishment made
from a different fabric than the main fabric. The
term contrast fabric directly contrasts with the
term self-fabric.
 Contrast fabric is used in certain pattern pieces
such as facings and linings to produce design
details that stand out from the rest of the
garment. It is also used as embellishment, such
as in ric rac, piping) or appliqué. For example,
to make buttons a design feature, a special type
of button is often covered in the contrasting
fabric.

20. 1.Contrast in fashion may refer to the colour
combinations or colour scheme being
followed in a dress for example a contrast of
black and white which is a universal contrast
may enhance the dress itself.
2. Contrast can be refered by shape in a dress
as well for example a simple bow on a plain
dress will enhance the beauty of the dress as
well as it will compliment it
3. Contrast in a dress with textures can be
created for example if we use thread
motives and patterns on a silken gown