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PROFESSIONAL EXPERIENCES
JAVED AKHTAR
Nationality: Pakistani
Telephone No.: 06-5358998
Mobile No.: 0504511760
Email Address: javed@femco.ae
Being Managing Director of Falcon’s Eye Marketing LLC
"I am a versatile, pro-active, board level executive with wide range of skills encompassing
sales management, marketing, operation efficiency and corporate planning. Having worked in
highly pressurized situations I have shown the necessary skill set to bring complex situations
to a fruitful conclusion. I have been instrumental in orchestrating and managing teams for
hundreds of people under different nationalities during complex and innovative sales.
Throughout the years of my profession, I’ve done this far as of FMCG based on my
experiences and beliefs and for being Ambitious. I have been 40 years in UAE of Experience
and I believe that success is not easily gained without experiences beyond hard work. I reach
my position that begins with my honesty, hardworking, focus attitude, ambition, faith, and goals
to be a successful Business Man.
Managing Director 2013 – Present
Falcon's Eye Marketing L.L.C (FEMCO)
Industrial 13, Sharjah, UAE
Managing directors might develop strategic marketing and sales plans to boost profits
and efficiency. Coordinate the efforts of various departments, such as legal, finance,
marketing, and sales, to meet company goals. Managing directors oversee other managers
or department heads, and they often report to top executives and boards of directors. Use
logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions
or approaches to problems .Managing directors work with top-tier executives to oversee the
operations of companies and organizations across a variety of industries, such as bakery
Expertise in baking on a large scale and managing workloads using modern bakery
equipment, sales & marketing. Establish new business contracts & interact with clients.
Key Areas
PROFILE

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- Should be capable, results oriented general Manager with experience of leading high
performance teams and of successfully increasing efficiency and productivity whilst
reducing cost and inefficiencies.
- Ability to keep a level head at all times, nurtures and grow business, evaluate
opportunities and risks and also deliver innovative new solutions to challenges.
- Possessing excellent client facing and configuration skills and highly successful in
helping define company direction, achieving goals and optimizing business.
- Senior executive with verifiable year-after-year success achieving revenue, profit and
market growth objectives. Extensive experience in centralizing national procurement
activities and reengineering global organization templates, which required deep
understanding of critical business drivers in multiple markets. Highly successful in
building vendor relationships that drive cost reduction and margin increases.
Executive Director 1981 – 2013
Al Jadeed Bakery LLC and Dubai Automatic Bakery LLC 32 years
Leading Bakeries in UAE
Dubai, UAE
Accomplished and energetic executive director with exceptional interpersonal skills and an
appreciation for providing first rate customer service to clients, business partners, and team
members. Successful in overall operations in a fast paced multi-market environment for over
thirty five years, with an in-depth knowledge of sales and distribution, operations, finance and
customer service. A motivational leader with strong analytical, organizational and problem
solving skills, committed to the highest levels of ethical, professional and personal excellence.
Key Areas
- First, joined the company as Sales Manager then promoted as Sales and Marketing
Manager. Later on, elevated as Bakery General Manager. The last promotion is as the
Executive Director of the company.
- Handled man management recruitment in different part of the world and deals with the
companies who supply raw bakery materials, machineries, plants and equipment for
the expansion of the company.
- Overall in-charge of the company and directly give instructions to HR, Purchasing,
Accounts, exports & Imports, Logistics, Sales & Marketing Distribution, Production,
Quality Control.
- All managers are directly working and report to me under my supervision to monitor
the operation and for the Bakery development.
- When I begin on this company their approximately 2 million sales in the market, but
when I left they have 7 Million sales in the market. Company growth the sales in the
market with competitions.
- Not only the sales especially to the product. This entire product will develop for the
distribution network.
- Good captain in a team having a research, and it was during my tenure.
Area Sales Manager & Factory Manager 1976 – 1981
Roti Corporation of Pakistan

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Responsible for contributing to the overall performance of the factory by driving sales at
every opportunity whilst at the same time making sure every customer receives exceptional
levels of service and enjoys their visit to the store.
Key Areas
- Maximizing store revenue by suggesting upgrades, insurance and add-ons to
customers.
- Processing returns and refunds as required in line with company procedures.
- Occasionally being responsible for the stores security including being its key holder.
- Using the stock management system to log, check, locate and move stock both in and
out of the store.
- Responsible for the daily management of the till in the absence of the senior members.
- Ensuring that all areas are clean and adhere to the company’s clear floor policy and
Health and Safety requirements.
- Making sure that any item which is removed from a display column is replaced
immediately after a sale.
- Handling customer complaints in a calm manor.
- Managing cash and payment systems in accordance with company procedures and
policies. Supports sales and marketing managers by tracking, investigating, and
reporting sales information; resolving problems.
- Data Entry Skills, Reporting Skills, Administrative Writing Skills, Understanding the
Customer, Customer Focus, Informing Others, Self-Development, Attention to Detail,
Professionalism, Microsoft Office Skills, Teamwork
Planning & Area Coordinator Officer/ Commercial Manager 1973 – 1976
Ghee Corporation of Pakistan (Private) Limited
Mainly responsible for the units 40 members units of Punjab prevents from the oil and seeds
area and directly responsible for the fine. Should keep collect the samples through my
sample collector. After the approval if within the specification the oil and seeds the bargain
was approved and ordered for the lifting of the oil and imported seeds. I will authorize by all
the units to issue the cheque with was under my jurisdiction 90% payments. After the agreed
of consignment in weight and the quality this was done during all the units and achieved the
best and at least I computed the creased season afterwards I also responsible for the station
one of the gadgets units for the crude oil mills where I was doing the planning coordination.
And I was also responsible to work all the production mills.
Description
- Prepare a corporate plan and annual business plan and monitor progress against
these plans to ensure that the Company attains its objectives as cost-effectively and
efficiently as possible.
- Provide strategic advice and guidance to the Chairman and the members of the Board,
to keep them aware of developments within the industry and to ensure that the
appropriate policies are developed to meet the Company’s mission and objectives and
to comply with all relevant statutory and other regulations.
- Establish and maintain effective formal and informal links with major customers,
relevant government departments and agencies, local authorities, key decision-
makers and other stakeholders generally, to exchange information and views and to
ensure that the Company is providing the appropriate range and quality of services.
Assistant Sales 1966 – 1971
Pakistan National Oil
Pakistan

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AREAS OF EXPERTISE
PROFESSIONAL SKILLS AND COMPETENCIES
PERSONAL SKILLS
Responsible for contributing to the overall performance of the store by driving sales at every
opportunity whilst at the same time making sure every customer receives exceptional levels
of service and enjoys their visit to the store.
Description
- Serving customers at the sales counter.
- Offering face to face advice to customers on the stores products.
- Maximizing store revenue by suggesting upgrades, insurance and add-ons to
customers.
- Processing returns and refunds as required in line with company procedures.
- Occasionally being responsible for the stores security including being its key holder.
- Using the stock management system to log, check, locate and move stock both in and
out of the store.
- Responsible for the daily management of the till in the absence of the senior members.
- Ensuring that all areas are clean and adhere to the company’s clear floor policy and
Health and Safety requirements.
- Making sure that any item which is removed from a display column is replaced
immediately after a sale.
- Handling customer complaints in a calm manor.
- Managing cash and payment systems in accordance with company procedures and
polic ies.
Supports sales and marketing managers by tracking, investigating, and reporting sales
information; resolving problems.
- Data Entry Skills, Reporting Skills, Administrative Writing Skills, Understanding the
Customer, Customer Focus, Informing Others, Self-Development, Attention to Detail,
Professionalism, Microsoft Office Skills, Teamwork
 Strong leadership skills in board governance, new business development.
 Comprehensive understanding of financial management principles.
 Entrepreneurial with commercial acumen and excellent management skills.
 A motivated team player who is results driven.
 Results-oriented with a positive outlook and a clear focus on high quality and
business profit.
 Conflicting priorities
 Commercial acumen
 Innovative ideas
 Inspiring innovation
 Project management

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ACADEMIC ACHIEVEMENTS
REFERENCES
 Sales and Marketing
 Financial Management
 Product Production
 Client retention
 Implementing policies
 Cost control
 Profitability
Bachelor of Arts – Board Passer
University of Punjab
Available upon request.
I hereby certify that the above information is true and correct to the best of my
knowledge and belief.
JAVED AKHTAR