1. G K SUBBAIAH
Country Head-Sales
Mobile: +91 9833607224, +91 8886554242
E-mail:gksubbaiah@yahoo.co.in, gksubbaiah@gmail.com
In pursuit of challenging and fulfilling assignments in Sales & Marketing / with a growth oriented
organisation of repute
SNAPSHOT
 A dynamic professional with Around 20years of rich experience in Training & Development;
Organisational Development, Process Management with well-known organizations.
 Extensive background in Sales & Marketing; including Strategic Planning, Business Development,
Techno Commercial Operations, Channel Management, Client Relationship Management, etc.
 Currently working with Gemini Equipment & Rental Private Limited, Mumbai as Country Head-
Sales.
 Previously worked with M/S POTAIN INDIA PVT.LTD, Vijay Engineering Private Limited, Ajax-
Fiori Engineering India Private Limited, DM Mahanigam Hardware Supplies, Aero Marine
Services Private Limited, etc.
 Interact easily with people of diverse backgrounds, cultures, and professional levels. Excellent
understanding of and ability to accommodate individual learning styles.
Highlights of Credentials
 keen planner with demonstrated abilities in devising marketing activities and accelerating business growth.
 Expertise in managing business operations with key focus on top line profitability by ensuring optimal
utilization of resources.
 Demonstrated abilities in cementing healthy relationship with the clients for generating business and
leading workforce towards accomplishing business and corporate goals.
KEY SKILLS
 Proven skills in managing teams to work in sync with the corporate set parameters & motivating them for
achieving business and individual goals.
 Possess excellent interpersonal, communication and analytical skills with demonstrated abilities in
customer relationship management.
AREAS OF EXPERTISE
Business Development
• Establishing short / long term budgets in tune with corporate strategies for achieving business targets.
• Handling planning, forecasting and analysis of revenue potential in business opportunities
• Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.
• Implementing pre/post launch sales promotional activities for brand building & market development.
Sales and Marketing
• Preparing sales & marketing plans for promoting various machineries & capital equipments.
• Conducting consumer researches and market surveys, devising marketing plans and strategies including
pricing decisions and budgets.
• Conceptualizing and implementing sales promotional activities as a part of brand building & market
development effort.
Techno Commercial Operations
• Identifying prospective clients to generate business and achieving increased sales growth thus catalysing
profitability.
• Giving presentations and demonstrations to the prospective client.
• Liaising with bankers and making tie ups with them for organising co branding/co promotional activities.
• Guiding to sales supervisors regarding the technical details and specifications and performance of the
product to ensure that they effectively interact with the clients.
Client Relationship Management
• Handling customer centric operations & ensuring customer satisfaction by achieving delivery & service
quality norms.
• Maintaining cordial relations with customers to sustain of the profitability the business.
• Sustaining healthy business relations with major clientele, ensuring maximum customer satisfaction by
achieving delivery & quality norm.

2. Channel Management
• Identifying and networking with financially strong and reliable dealers/channel partners, resulting in deeper
market penetration.
• Ensuring cost effective logistic operations & seamless materials movement to ascertain sufficient inventory
levels at each sales outlet/ distribution channel.
CAREER SCAN
Since Jan’11: Gemini Equipment & Rental Private Limited, Mumbai as Country Head- Sales
Reporting to M.D
Team Size: 20
Role:
 Resp[onsible for Infra & Road machineries on hire basis at Pan India level.
 Managing entire sales & marketing of rental business and collection.
 Arranging training from the external sources & conducting the seminars & awareness programmes for
Clients and Company Team Members.
Attainments:
 Achieved Revenue Rs.58 Crores and Rs. 75 Crores respectively in the year 2011-12 and 2012-13.
Feb’ 09 – Jan’11: M/S Potain India Private Limited (Division of M/S Manitowoc), Hyderabad as
Regional Sales Manager reporting to Country Head
Team Size: 4
Role:
 Handling the market of Tower Cranes of different capacities across South India.
 Managing all corporate & retails customers across south India.
 Appointed dealers across south India.
Attainments:
 Sold 45 no’s of Tower Cranes each one worth Rs.65 Lakh.
Feb’ 08 – Feb’ 09: M/S Vijay Engineering Private Limited, Hyderabad as General Manager-
Rentals reporting to Director
Team Size: 200
Role:
 Dealing with Rentals of VOLVO Constructions & Road machineries and concrete machineries of different
manufactures.
 Handling around 120 Fleet Machineries rental.
Attainments:
 Created the Revenue of Rs. 30 Crore during the tenure.
Oct’ 04 – Jan’ 08: Ajax- Fiori Engineering India Private Limited, Hyderabd as Senior Marketing
Consultant reporting to MD
Team Size: 3
Role:
 Dealing with concrete machineries like Transit Mixtures, Batching Plants, Dumpers, Different Capacities.
 Responsible for achieving a team business which is 45% of the total turnover of 120 Cores.
 Handling Corporate like Mytas Infra Projects, Ivrcl, NCC, Aprcl, Akrcl,RAMKY in Andhra Pradesh and Ajay
Construction & Co, Ap nirman Constructions from Chattisgarh.
• Handling business worth 3 cores per month.
• Scale of operations with Andhra Pradesh & Chattisgarh.
Attainments:
 Got appreciation as a good team player and as a Sales Manager.
Jul’ 03 – Aug’ 04: DM Mahanigam Hardware Supplies, Kuala Lumpur-Malaysia as Technical
Personnel (Marketing & Technical)
Team Size: 2
Role:
 Exploring marketing avenues for the product & services in all sort of engineering industries.
 Handling business worth 150 Crores, gained experience in Tender Biding.
 Identifying & developing channel partners including dealers & distributors.
 Coordinating with the channel partners and assisting them in the implementation of the promotional
activities.

3.  Interfacing with clients for suggesting the most viable product range and cultivating relations with them for
securing repeat business.
 Communicating the market requirements to the R&D/ production teams and assisting in developing new
products.
 Controlling the market receivables to manage credit figures.
 Reviewing & analyzing the market / competition trends to fine tune marketing strategies.
Attainments:
 Developed key clients including EVER SANDAI Group, Ran Hills consultants, CM Group, PIPE FAB and IOI
group of Industries etc.
 Generated business to the tune of Rs.3 Crores against the assigned target of Rs. 2 Crores, and expert in
Tender Or Biding Works
 Played a key role in conducting market survey and conducting Seminars.
Dec’ 99 – Mar’ 03: Aero Marine Services Private Limited, Mumbai as Sales Engineer reporting to
MD
Team Size: 2
Role:
 Identifying prospective clients, mapping their requirements and designing of proposals and conducting
techno-commercial presentations for new business development.
 Arranging demo trial of the machines and coordinating with the engineering department to communicate
the market requirements.
 Managing activities pertaining to tendering, negotiating / finalization of deals and order processing.
 Ensuring customer satisfaction by providing technical back up support & achieving delivery & service
quality norms.
 Handling activities relating to inspection, dispatch (shipping) & clearance of the machinery.
 Monitoring receivables collection from the clients.
Attainments:
 Generated business to the tune of Rs.1 Crore against the assigned target of Rs. 50 Lakhs.
 Bagged orders from Mumbai Shipyard for Contours / phantoms manufacturing, worth Rs. 40 Lakhs.
 Water Level checking gauges which useful in Ships maintenance from DGQA (navy) worth Rs. 14 Lakhs.
ACADEMIA
1998 MBA (Marketing) from Osmania University, Hyderabad, India
1995 BE (Mechanical) from Andhra University, Vishakhapatnam, India
IT Forte: Proficient in MS Office applications including Word, Excel, PowerPoint
PERSONAL SNIPPETS
Date of Birth : 1st
June 1972
Language Skills : English, Hindi, Telugu, Tamil & Kannada
Address : 5, SGK’s Saisadan, Opp. Icrista Enclave East, Anandbagh, Hyderabad-47